The document discusses gamifying events by providing feedback to attendees. It recommends understanding attendee goals and giving feedback that is visible, relevant, timely, social, understandable and granular. Examples of gamification at events include leaderboards for hashtag usage, badges on check-ins, and hiding objects around a venue for points. Gamification can increase engagement, fun, sharing and community building among attendees.

1. Who Stole My Audience?
Gamificationforeventprofessionals
TobyBeresford
@tobyberesford

2. Who Stole My Audience?
Gamification of events
Provide great feedback to your community
of attendees around the goals they want
to achieve

3. Who Stole My Audience?
What makes great feedback?
Visible
Relevant
Timely
Social
Understandable
Granular

4. Who Stole My Audience?
How do I give great feedback?
Leaderboards
Badges
Heroing
Memo

5. Who Stole My Audience?
Feedback drives:
Engagement
Fun
Amplification
Speed
Inclusion
Community building
Habit forming

6. Who Stole My Audience?
How to plan
What do my attendees want to
achieve?
What can I provide feedback on?

7. Who Stole My Audience?
Examples
MTV Iron Man Event Hashtag Leaderboard
Confex Event Hashtag Leaderboard
Blackberry Foursquare Badge
Starr Companies Pedometer Challenge
Digital Sizzle Hackathon
Play FOTE 12
Adparlor Cannes Pride
RIMS Pedometer Challenge
Digital Sizzle Voting
Meetup.com Check ins

8. Who Stole My Audience?

9. Who Stole My Audience?

10. Who Stole My Audience?
! Blackberry created a Foursquare
badge for people who checked into
their stand at SXSW, with swag and a
chance to attend a VIP event for
badge holders

11. Who Stole My Audience?
! Focusing on fun, gamification guru
Katie Piatt hid Evil Potatoes around
the conference venue at FOTE2012.
If spotted they won you points…

12. Who Stole My Audience?

13. Who Stole My Audience?
3-7-2-6- Gamestormingprocess
Challenge:
How could we ….

14. Who Stole My Audience?
3 minutes
On your own, write down 3-4
characteristics of the challenge

15. Who Stole My Audience?
7 minutes
In a group of two, come up with
possible solutions for each
characteristic of the challenge

16. Who Stole My Audience?
2 minutes
Break into three larger groups.
Each team of two has 2 minutes to
present to one of the larger groups
their ideas

17. Who Stole My Audience?
6 minutes
In your larger groups
decide your top 3 ideas.

18. Who Stole My Audience?
Vote
You each have two votes.

19. Who Stole My Audience?
Summary
Understand your attendee goals
Provide great feedback
Make it visible
Follow us: @leaderboarded