Ken Courtright shares internet marketing knowledge at Income Store's Digital Footprint conference in Philadelphia. Other speakers include Jeff Hoffman, Brian Smith, Greg Reid, Kerri Courtright, Bill Courtright, Dave Conklin, Allen Wilterdink and many more.

2. Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Disclaimers:
Warm up the crowd?
200 W.P.M. +
Professional Speakers?

3. Is understanding how the
Internet works, OPTIONAL?
Estimated
75% of ALL business
Starts, is Studied or Finishes
ONLINE !!

4. 1 Goal for Weekend:
How to Grow 2X - 10X

5. 1 Goal for Weekend:
How to Grow 2X - 10X
We have…685 Rev. Gen sites $$$
697,000,000 pages of content online
82 Employees / 4 Offices
R.T.S. = 12%-22% annual Guarantees
Growth is Not Optional – (ask Ron)
All starts with a
“Right to Succeed”

6. Right to Succeed’s
have 4 Characteristics
1. Grab Attention
2. Are “Purple Cows”, attention remains
3. Are, in themselves, Branding
4. Viral Nature Promotes Growth

7. Right to Succeed’s Grab People
R.T.S.’s go way past
“why you are better”
TGC/IS…
Tom’s Shoes…
Ralph…
Heshie…
Kerri & I
London / Canada
Costa Rica / Dubai

8. Why do you need
a “Right to Succeed”?
Yale 16 year old brain…
”Rules have Changed”
Kenny Boy

9. Interrupt, Grab Them or go Bankrupt !!

10. Why do you need
a “Relevant” Right to Succeed?
If you don’t change to their
FLOW…
Instagram-Pinterest-FB-
Twitter-SnapChat,etc.
YOU won’t have a Cash-Flow
Kameron

11. Our Grabber (R.T.S.)
“12% - 22%”
+
1% - 2.5% for referrals
Back Table Video Loop
If want head start…2%

13. Deep Dive into any topics…
19
Lets get started…

14. Key to our growth….
2 Ways to Allow “Everyone” to play…
Nugget #1 Accept Rule of 1/50 Allow All to Play
19

15. TGC/IS...#2
2% - 5% of our half,
for LIFE !!
FB
Blog
Family
Newsletter
Podcasts
Twitter
LinkedIn
Prior Jobs
FB
Radio Show
1 to 1 growth
2% chance of
Success 
50 – 10,000+
@ 1/50
100% chance
20/1000

1,000+ = 20 clients 1,000+
#1 Rule of 1/50 = 2% chance
YP’s
= 20 Clients
w/ right endorsement
Is He to…
Who is?Why
Would He?
New Goal This Week…How Many Followings Can You Share?

16. Fastest path to GROWTH = Modeling
1. Find What’s Working
2. Make / Do Something Similar
3. Put it in Front of Similar Audience
4. Expect Similar Results
M BK
Nugget #2
15

17. Sunday:
Most
Digital Footprints
Offline “Models”

19. Modeling provides a
Path of Certainty
M BK

20. …by Removing “Uncertainty”
We can get right to Work !!
What’s most crippling question?
What do I do next?
Uncertainty Halts Effort
Modeling Removes Uncertainty
Agassi now knew “Exactly What To Do”?

21. 1
2
3
4
5
6
Online Modeling
“How to Read
Your Clients Mind”

22. 1
2
3
4
5
6
7,200
4,800
2,400
If you tell more,
All things equal,
What is the
Only thing
That can
HAPPEN?

23. To Understand Modeling, Have to Understand Google a bit…
7

24. Online Modeling…......Rule 1.
Use SemRush.com to:
Who can you MODEL?
Who’s a bit bigger?

25. Find your size…

27. Find Something 10% to 50% bigger…
We have 27, they have 41, Perfect
CocktailsandJoints.com is our MODEL !!

28. Step 2.
Find what to Model?

33. Who Promoted it?

34. To Understand Modeling, Have to Understand Google a bit…

35. Who Promoted it?

38. Many Linked-Back to the article…
Model the graphic, ask to review...

39. Who wrote it?
Who Promoted it?
Why appealing?
Can it be replicated?
L.A. Times
Jennifer Ouellette/21
Fun – 4 C’s
Cupcakes?
Chocolate?
Regular Cookies?
Candy?
Let’s Model Success…
BK (lets not think, let’s just copy)

40. Modeling: Fastest, least expensive path to GROWTH
1. Find What’s Working
2. Make Something Similar
3. Put it in Front of Similar Audience
4. Expect Similar Results… 27 to 41+++
SemRush – How much to grow 27 - 41 BuzzSumo – what to make
and who will promote it!
(Digital Footprints)
Our last
Wine.net D.F.

41. Digital Footprint Results…

46. When Start? How’d it work?
How much work did we do?

47. endorsements endorsementsendorsements
testimonial testimonialtestimonial
Sketch Video info
media mediamedia media
As seen in: As seen in: As seen in: As seen in:
HOME PRESS OUR STORY PRODUCTS CONTACTTESTIMONIALS
“Right to Succeed” Website Framework – Sunday?

48. Nugget #4
Use of Pics

49. Help !!!

50. Yo, went to far… back up a slide
