Are you ready for the social media release and social media news room?

1. September 2007 Social Media Relations Todd And(rlik) Are you ready for the social media release and social media news room?

4. A few more examples

6. Same Page People are using all types of social networks to self-publish, share, connect, reconnect and establish an array of communities. This is happening in both professionally and personally. If myspace were a country—it would be the 8th largest country in the world . source: David Armano Strength in numbers

7. Same Page What is the social media release? Embedded video (URL used for SlideShare): http:// youtube.com/watch?v =cD_mYKc20OY

8. Where we started Past

15. 100 Years of Media Relations Source: Cymfony AUDIENCE Influence 1.0

17. Present Where we are

18. After 100 years, technology enabled new means of communication. Significant broadband penetration helped foster widespread growth of social media and made news an extremely volatile industry. This isn’t your mom’s news industry anymore… 1.17 billion internet users worldwide (source: Internet World Stats 06/30/07) 69% of Americans use the internet (source: World Internet Usage 06/30/07) Swift changes being seen in newspaper readership habits Major circulation and ad revenue declines Newspapers testing new tactics (comments, popularity ranking, narrower pages) Five of the top 10 visited websites are social (source: Alexa)

24. New Media Relations AUDIENCE Influence 2.0 Source: Cymfony

25. Social media release = better coverage? PR Elements (well-written press release, quotes or interviews, images, audio, video, third-party sources, other relevant articles, etc.) Media Coverage (Hits) The Added Value

26. A Closer Look The social media release template

28. Democratize Access Ensure Accuracy Ensure Accuracy Ensure Accuracy

29. Embrace Context Embrace Context Embrace Context

30. Build Community Build Community Build Community Build Community

31. Power to the People Case study

32. Power to the People    Case study

33. Power to the People   Case study

34. Power to the People Case study

35. Power to the People Case study

36. Power to the People Case study

37. Building your social media release and news room Future

38. Building Your SMR Menu of tools Web-based Video capturing Video editing

40. The Corporate Newsroom

41. The Corporate Newsroom

42. The Corporate Newsroom Alternative - use a blog engine

43. The Corporate Newsroom RSS Subscriptions Categories (Tags) Sharing and Bookmarking Suggested Reading (Context) Video Links And Embeds (YouTube) Archives By Month Built-in Search

44. Final Thoughts The SMR doesn’t replace the traditional release The SMR fosters your relationship with bloggers The SMR template is just that – a template Consider a hybrid traditional-SMR release The tools surrounding it make it social Let the conversation happen at corporate site Consider a blog engine newsroom You still need news and interesting information

45. September 2007 Social Media Relations Todd And(rlik) For more information, visit toddand.com/smr toddand.com [email_address]