1. Todd Thompson 14 Pembroke Lane
Laguna Niguel CA 92677
(310) 993-9274
toddanthonythompson@yahoo.com
MARKETING EXECUTIVE
Results-oriented marketing executive with general management experience and a proven track record of
delivering successful innovation and financial results, both domestically and internationally, at leading
packaged goods companies including Nestle USA, M&M Mars and Avery Dennison. Consistently
produced significant sales growth and profit improvement by combining strengths in strategic agility
and perspective with excellent skills in brand portfolio management, innovation/new product
development and demand generation. Self-motivated and collaborative team leader with outstanding
interpersonal skills capable of leading direct reports and other functions to high performance team
levels.
CAREER HIGHLIGHTS
Avery Dennison Office and Consumer Products Brea, CA 2005-Current
Multinational manufacturer of office supplies and consumer products.
Vice President of Marketing and Research & Development – Avery (03/05 – Current)
General Manager – Latin America (10/11-Current)
North American and Latin American sales and profit responsibility for Avery office supplies and
consumer products, a nearly $1 billion brand that includes labels, dividers, cards, binders and writing
instruments. Successfully grew sales and market share by implementing a growth strategy comprised of
renovating the core business through a combination of new and improved products and strengthened
intellectual property Led a team of up to ten direct reports and a staff of nearly 200 including product
marketing, business development, research and development, marketing communications, interactive
marketing and marketing operations. Selected by the CEO to lead a Corporate Strategic Marketing
Initiative comprised of marketing leaders across all divisions of Avery Dennison Inc.
• Successfully developed a vision and growth strategy resulting in over $150 million in incremental
sales during tenure through a combination of new product launches and existing product
improvements protected via intellectual property.
• Directly responsible for managing nearly $100 million in marketing spending annually.
• Spearheaded the creation of a new Avery Brand Framework that articulated unique and compelling
brand positioning, essence, tone and personality as well as new visual identity.
• Led the transformation from a multi-division Marketing structure to a fully integrated Marketing
function including product marketing, marketing communications, consumer insights, etc…
Created and led a Research & Development function to source internal and external technologies.
• Achieved best growth performance of any region in 2011 with record Latin American Sales
Revenue growth of +9% and Net Income growth of +37%..
• Leveraged Enterprise Lean Sigma to deliver nearly $2 million in marketing spending efficiencies.

2. • Honored with highly coveted Leadership Excellence Award for successfully leading and
implementing a Strategic Marketing Initiative designed to upgrade Marketing talent and
capability across the corporation.
M&M Mars Inc. Vernon, CA 2000-2003
Multinational manufacturer of candy, snacks, food and pet care products.
Vice President/Director of Marketing – Uncle Ben’s (03/00 – 07/03)
Domestic sales and profit responsibility for Uncle Ben’s, a $1 billion global brand that ranks among the
top five in the overall Mars Inc. portfolio. Led the transformation of Uncle Ben’s from a traditional dry
rice brand to a dynamic food brand offering value-added frozen complete meals (Rice Bowls).
Supervised a team of ten professionals including brand marketing, new products and consumer insight
teams. Appointed interim General Manager of the Food Division for six months in 2001.
• Successfully generated over $150 million in incremental sales by strategically extending Uncle
Ben’s from long-established rice into complete frozen meals (Rice Bowls).
• Directly responsible for managing over $100 million in marketing spending including $28 million in
award-winning advertising.
• Reversed historical sales declines and achieved record sales (+32%) and profits (+56%) for Uncle
Ben’s in 2002 and currently tracking on plan for 2003.
• Honored with Frozen Food Age “Best New Products Awards” for three consecutive years for new
product launches that delivered over $30 million annually and that grocery retailers judged superior in
innovation and generating incremental category growth.
• Championed co-manufacturing as alternative source of supply for Rice Bowls that avoided $16
million in capital investment and accelerated market launch by 18 months leapfrogging
competition and creating national first mover advantage.
• Contributed $19 million in efficiencies by assisting in closure of Houston headquarters, development
of new organization design and seamless integration to newly created M&M/MARS organization.
NESTLE CHOCOLATE, CONFECTIONS & SNACKS Glendale, CA 1999-2000
$2 Billion branded manufacturer of chocolate, sugar, cookies and snack products.
Director of Marketing – Seasonal and Developing Brands (8/99 – 03/00)
Marketing Director – Nestle Crunch and Developing Brands (05/99 – 8/99)
Direct sales and profit responsibility for seasonal sales initiatives of nearly $400 million for the full
range of seventeen Nestle confectionery brands. Additionally, overall marketing and profit responsibility
for sales of $200 million for a portfolio of brands including Turtles, Treasures, Flipz, Raisinets and
Goobers among others. Directed a staff of twelve.
• Grew seasonal sales by 11% and profit by 6% through a combination of upgraded seasonal product
concepts and package graphics as well as the expansion of a new sales opportunity (Mother’s Day) to
build upon the existing seasonal offerings during Halloween, Christmas, Easter and Valentine’s Day.
• Led a cross functional team in a seasonal profit improvement program that reduced costs by 8%,
repatriated 16% of sales and generated over $30 million to invest behind new growth initiatives.
• Strengthened Nestle Crunch brand positioning behind $15 million national advertising campaign and
introduced new packaging visual identity that has since become the global standard.

3. • Successfully generated incremental sales of $35 million through new product launches including
Nestle Crunch – Mocha, Yogurt Raisinets, new Treasures varieties (Chocolate Crème, Toasted
Coconut), and Turtles line extension (White Chocolate with Caramel).
NESTLE CENTRAL AMERICA S.A. Panama City, Panama 1996-1999
$650 million branded manufacturer of food, beverages, candy, ice cream and pet care products for Costa
Rica, Panama, Guatemala, El Salvador, Honduras and Nicaragua.
General Manager – Chocolate, Candy, Biscuits and Ice Cream (05/98 – 05/99)
General Manager – Chocolate, Candy and Biscuits (05/96 – 05/98)
General management role with full P&L responsibility for sales of nearly $200 million in Nestle
Chocolate, Biscuit and Ice Cream brands in six countries. Created a new management team
representing sales, marketing, R&D, operations, finance and human resources. Led the simultaneous
integration of two acquisitions (CRCP Chocolates and COPOZ Biscuits) and established business
vision, long-term strategy, business plans and financial models. Subsequently given responsibility to lead
and manage the integration of Borden Ice Cream acquisition for the six countries in the region.
• Grew sales threefold during tenure by creating a strategic portfolio of brands across each segment for
priority development in the region. Launched a range of competitively advantaged new products and
completely revamped existing product quality, packaging, pricing and positioning even while
delivering a business model with 10% operating profit.
• Pioneered a new route to market initiative directly with six country heads that resulted in a new direct-
store-delivery capability that increased account coverage by 77% and call frequency by 50%.
• Increased manufacturing capacity utilization from 42% to 94% by initiating local production of
previously imported chocolate products and successfully bidding for volume from Mexican affiliate.
• Generated $40 million in incremental sales by leveraging global Disney licensing agreement to
create innovative products and promotions with characters from new movie releases.
• Rationalized and streamlined ice cream manufacturing assets by consolidating production of low
capital intensive products domestically and importing specialty value-added products from abroad.
• Appointed by CEO to lead marketing training for all employees in the region.
NESTLE CHOCOLATE, CONFECTIONS & SNACKS Glendale, CA 1994-1996
$2 Billion branded manufacturer of chocolate, candy and snack products
Brand Franchise Manager – Butterfinger and Butterfinger BB’s (02/94 – 05/96)
Senior manager role responsible for strategy, sales and profit, marketing plan development and
execution, advertising and new products for $200 million Butterfinger brand franchise, one of the top
five brands for Nestle USA. Led and trained four-person brand team.
• Grew sales by 21% and profit by 12% through new products, promotions and $18 million national
advertising campaign featuring Bart Simpson: “Nobody Better Lay a Finger on My Butterfinger.”
• Generated $35 million in incremental sales with successful launch of bite-size Butterfinger BB’s.
Honored in 1994 with Edison Best New Products Award for creating an entirely new category format.
• Led cross-functional profit improvement team that delivered $11 million in cost savings.
• Directed unprecedented global brand summit attended by key Butterfinger stakeholders across the
globe to introduce newly created brand positioning and share new product concepts and best practices.

4. NESTLE FOOD COMPANY Glendale, CA 1992-1994
$5 Billion branded manufacturer of retail grocery and foodservice products
Business Development Manager (01/93 – 02/94)
Associate Business Development Manager (03/92 – 01/93)
Appointed to join a four-person team created by the CEO and charged with identifying and pursuing
growth opportunities for the company. Reported directly to the Vice President of Business Development.
• Gained CEO approval of self-developed business plan for acquiring and integrating the Ortega brand.
• Increased company profit $32 million by optimizing SKU pricing and formats in all retail channels.
NESTLE REFRIGERATED FOOD COMPANY Glendale, CA 1989-1992
$300 Million branded manufacturer of retail grocery and foodservice products
Associate Brand Manager – Contadina/Buitoni Refrigerated Pastas and Sauces (10/90 – 03/92)
Assistant Brand Manager – Contadina/Buitoni Refrigerated Pastas and Sauces (08/89 – 10/90)
Generated a $250 million business from scratch in less than three years through a combined effort of
new product introductions, distribution gains, effective pricing strategy, award-winning advertising and
successful consumer promotion.
EDUCATION
UNIVERSITY OF CHICAGO, Graduate School of Business - Chicago, IL 1989
Master of Business Administration – Marketing
UNIVERSITY OF ILLINOIS – Champaign-Urbana, IL 1987
Bachelor of Arts – Economics
LANGUAGES
Bi-lingual and Bi-cultural in Spanish