The document discusses using social media, like blogs and Facebook, to build a brand and spread the word about a business. It notes that maintaining a blog allows others to see what you know and helps build your reputation over time. Having social media presences on multiple platforms, like combining a blog with Twitter, increases the audience that will see messages about a business. When used correctly, social media can be a valuable addition to marketing and help grow a business through reputation and sharing useful information with others.

1. Social Media
By
Todd Vendituoli
Building your Brand with the New
Word of Mouth.

2. A Blog takes time to create meaningful and useful content but it really is the
gateway to your social media pathway. However it provides the insight to
what others will see of your business.

3. Publishing a blog is the best way to let the world see what you know and start
building your reputation. Post informative and relevant content and people
will come and share that with their friends.

4. Having a Facebook page is another way for you to show others what you do. Here you
can post photos/videos of your work, articles and what your company is doing. It
really is a must.

5. Twitter is a great tool for networking and finding others with similar interests. The
relationships and information gained are well worth the effort.

6. Using a combination of social media platforms such as a Blog for the actual
posting and then posting to Twitter increases the audience that will see your
message.

7. Having a page on Google + for your brand is another example of spreading the word
about what you do and offer. This is my G+ page for my blog
http://www.socialmedia4builders.com/

8. Social media can be a wonderful addition to your marketing program and when used
correctly will add to your client list. Using it does take time but as the world changes it
is important to keep up with how others are accessing their information and from
what sources.
Your goal is to increase your business by building a solid reputation and offering valid
information so that people trust what you have to offer and then spread the word to
others.
• Social Media is The Word of Mouth on an
internet scale.