SlideShare una empresa de Scribd logo
1 de 8
Jan 20, 2011 Social & Search Synergy [MM.DD..YY] [PRESENTER]
who’s your audience? searchengines
mo traffic, mo traffic, mo traffic searchengines
flickr.com/photos/havovubu/3728604649/
man vs. machine flickr.com/photos/one-moment-older/1847276591/
keyword clustering
thank you! Tom McCracken LevelTen Interactive Director Phone: 214.887.8586 Email: tom@leveltendesign.com Twitter: @levelten_tom Blog: leveltendesign.com/blog/tom LinkedIn: linkedin.com/in/tommccracken

Más contenido relacionado

Destacado

Destacado (6)

Results Oriented Website Quick Start
Results Oriented Website Quick StartResults Oriented Website Quick Start
Results Oriented Website Quick Start
 
Build a Content Marketing Machine Workshop | Session 1
Build a Content Marketing Machine Workshop | Session 1Build a Content Marketing Machine Workshop | Session 1
Build a Content Marketing Machine Workshop | Session 1
 
Content optimization & SEO: secret weapons for driving traffic and engaging v...
Content optimization & SEO: secret weapons for driving traffic and engaging v...Content optimization & SEO: secret weapons for driving traffic and engaging v...
Content optimization & SEO: secret weapons for driving traffic and engaging v...
 
Advanced Drupal SEO - Beginner to Expert in 60 Minutes
Advanced Drupal SEO - Beginner to Expert in 60 MinutesAdvanced Drupal SEO - Beginner to Expert in 60 Minutes
Advanced Drupal SEO - Beginner to Expert in 60 Minutes
 
Lifestreaming & Geoblogging with Drupal
Lifestreaming & Geoblogging with DrupalLifestreaming & Geoblogging with Drupal
Lifestreaming & Geoblogging with Drupal
 
Intro to Building & Marketing Your Own Website
Intro to Building & Marketing Your Own WebsiteIntro to Building & Marketing Your Own Website
Intro to Building & Marketing Your Own Website
 

Más de Tom McCracken

Marketing your website the right way
Marketing your website the right wayMarketing your website the right way
Marketing your website the right way
Tom McCracken
 
Maximizing Results: The lean approach to driving innovation, user delight, an...
Maximizing Results: The lean approach to driving innovation, user delight, an...Maximizing Results: The lean approach to driving innovation, user delight, an...
Maximizing Results: The lean approach to driving innovation, user delight, an...
Tom McCracken
 
Building Results Oriented Websites: The Method That Ends the Madness
Building Results Oriented Websites: The Method That Ends the MadnessBuilding Results Oriented Websites: The Method That Ends the Madness
Building Results Oriented Websites: The Method That Ends the Madness
Tom McCracken
 

Más de Tom McCracken (11)

Results Oriented Google Analytics 2019
Results Oriented Google Analytics 2019Results Oriented Google Analytics 2019
Results Oriented Google Analytics 2019
 
Intelligence Agency Overview
Intelligence Agency OverviewIntelligence Agency Overview
Intelligence Agency Overview
 
Customer Journey Driven Content Strategy & Personalization
Customer Journey Driven Content Strategy & PersonalizationCustomer Journey Driven Content Strategy & Personalization
Customer Journey Driven Content Strategy & Personalization
 
SandCamp 2017 Keynote - Website Trends
SandCamp 2017 Keynote - Website TrendsSandCamp 2017 Keynote - Website Trends
SandCamp 2017 Keynote - Website Trends
 
Marketing your website the right way
Marketing your website the right wayMarketing your website the right way
Marketing your website the right way
 
Building Intelligent Websites with Drupal
Building Intelligent Websites with DrupalBuilding Intelligent Websites with Drupal
Building Intelligent Websites with Drupal
 
Transform your Drupal site into an inbound marketing machine
Transform your Drupal site into an inbound marketing machineTransform your Drupal site into an inbound marketing machine
Transform your Drupal site into an inbound marketing machine
 
Maximizing Results: The lean approach to driving innovation, user delight, an...
Maximizing Results: The lean approach to driving innovation, user delight, an...Maximizing Results: The lean approach to driving innovation, user delight, an...
Maximizing Results: The lean approach to driving innovation, user delight, an...
 
Building Results Oriented Websites: The Method That Ends the Madness
Building Results Oriented Websites: The Method That Ends the MadnessBuilding Results Oriented Websites: The Method That Ends the Madness
Building Results Oriented Websites: The Method That Ends the Madness
 
Agile or Irrelevant
Agile or IrrelevantAgile or Irrelevant
Agile or Irrelevant
 
How to be a social media player
How to be a social media playerHow to be a social media player
How to be a social media player
 

Último

February 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterFebruary 2024 Recommendations for newsletter
February 2024 Recommendations for newsletter
ssuserdfec6a
 
the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentation
brynpueblos04
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
Cara Menggugurkan Kandungan 087776558899
 

Último (10)

March 2023 Recommendations for newsletter
March 2023 Recommendations for newsletterMarch 2023 Recommendations for newsletter
March 2023 Recommendations for newsletter
 
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsDadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Dadar West Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
February 2024 Recommendations for newsletter
February 2024 Recommendations for newsletterFebruary 2024 Recommendations for newsletter
February 2024 Recommendations for newsletter
 
the Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentationthe Husband rolesBrown Aesthetic Cute Group Project Presentation
the Husband rolesBrown Aesthetic Cute Group Project Presentation
 
WOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptxWOMEN EMPOWERMENT women empowerment.pptx
WOMEN EMPOWERMENT women empowerment.pptx
 
Pokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy TheoryPokemon Go... Unraveling the Conspiracy Theory
Pokemon Go... Unraveling the Conspiracy Theory
 
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
KLINIK BATA Jual obat penggugur kandungan 087776558899 ABORSI JANIN KEHAMILAN...
 
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
Call Girls In Mumbai Just Genuine Call ☎ 7738596112✅ Call Girl Andheri East G...
 
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptxSIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
SIKP311 Sikolohiyang Pilipino - Ginhawa.pptx
 
2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga2023 - Between Philosophy and Practice: Introducing Yoga
2023 - Between Philosophy and Practice: Introducing Yoga
 

Social + search synergy

Notas del editor

  1. “how many people have a blog?”“how many people try to make their blog posts interesting to other humans?”“how many people optimize their blogs for the search engines?”
  2. [photo: http://www.flickr.com/photos/mag3737/2940469019/]
  3. * Search will bring newbies to add to your tribe
  4. What are our goals when we post:To get an audienceInfluenceTake over the worldWhat do the robots want:The same thingThe robots want to think like humans so they can be a great referrer that you will want to use
  5. But alas, the poor robots are not human. Not yet at least, but they are working on it.They see the web differently and evaluate it differently.So how do you also attract the search engines, content value. The good news most modern publishing platforms such as WordPress, take care of a lot of the technical for you. If you follow good social practices and have a good tribe that link to you, you are in pretty good shap here.The second part is when need to get topical. The key is keyword phrases. That is where keyword research comes in. * A popular search keyword phrase is a good indicator of people’s general interest
  6. So those that know leveltenprobaly know we are into this thing called Drupal. If you don’t know what Drupal is, is basically an errector set for social websites. It is like if Mark Zuckerburg decided to open source facebook and allow anybody to download and create their own social website.Anyway, recently Drupal 7 released. So I thought I should write a post about it. I was going to write about what I thought was most interesting and what I though other Drupaler’s would find most interesting. So I went and did some keyword research and I found there was some demand for “Drupal 7 changes” and little competition. So I sprinkled that phrase into my copy. I added it to the header. You don’t need some super secret formula to the content optimized just right, just add it into the header and a couple of times in the body.