1. Cost Effective Display Marketing
Built From the Ground Up
- Building & Managing Cost Effective Display Channels
Thomas Eaton
- Turning Around Unprofitable Campaigns 858-224-2510
- Metric Focused Management With a Track Record of Success tom@eim-llc.com
What We Do:
Technology Implementation:
- Cost effective ad serving and targeting technologies
- Integrated deeply with your current analytics
- Properly structured remarketing, up-selling, and cross-selling campaigns
Strategy:
- Leverage your database, customer flow, and learnings from other channels
- Leverage our creative learnings and high performance catalog of banners
- Focus on ROI first, then achieve scale
- Minimize risk
Media Planning / Buying:
- We’ve managed over $40MM in display media
- Our significant relationships across the industry will connect you with the most valuable partners
- Let us steer you away from many of the misconceptions in display marketing
Day to Day Management:
- Laser focused on tracking, direct response analytics & data driven decision making
- Our testing strategy focuses on isolating variables, iteration, analysis & optimization
- We aggressively allocate your spend towards the highest possible ROI opportunities
Professionalism & Performance:
- Our track record of positive results, referrals, and strong client relationships speaks to
our performance
- We only work with clients for whom we strongly believe we can succeed
- Compensation structure is weighted towards pay per performance
Here Is One Example Of How We Perform For Our Clients (more info on reverse page)
125 Point Margin Improvement In 10 Days
DAILY BEFORE* AFTER INCREASE
Revenue $2,608 $7,661 194%
Media Cost $5,304 $5,998 13%
Pro t (loss) ($2,696) $1,662 162%
Margin -103% 22% 121%
* Daily Averages from 12/4 to 12/31/2009
Eaton Interactive Marketing, LLC Main: 858-224-2510 | Mobile: 310-383-6786 | Email: tom@eim-llc.com | EatonInteractive.com

2. CASE STUDY: How Eaton Interactive Marketing turned a
$250,000 unprofitable media buy, initially losing $4,000 per day
into a profitable, 22% margin campaign in 10 days.
Before Eaton Interactive Marketing took over display campaign management:
- Overall display strategy suffered from lack of display specific expertise. Management was
hoping for success in display due to their success in other channels, but the media buy began
losing $4K / day.
- The Ad Serving Technology in use was “cheap” but was costing them thousands due to tracking,
reporting, and optimization deficiencies.
- The Media Partner chosen was a good one for the product type, but not appropriate for the early
stage of the advertiser’s display channel.
- The Insertion Order was much too large, inflexible, and overly optimistic. It lacked appropriately
structured tests, as well as a clear exit or reallocation strategy.
- The Testing & Targeting Strategy was virtually non-existent. The advertiser saw competitors in
certain placements and decided they should be there too.
- The Creative Strategy focused on “let’s see what works” rather than forward thinking strategies
of isolating and iterating variables in a structured effort to increase CTR & overall conversion.
- Management / Accountability – the campaign was being managed day-to-day by a junior level
employee with little to no track record of success in display advertising before being taken over
by senior management in an effort to “stop the bleeding.”
After Eaton Interactive Marketing took over display campaign management:
125 Point Margin Improvement In 10 Days
DAILY BEFORE* AFTER INCREASE
Revenue $2,608 $7,661 194%
Media Cost $5,304 $5,998 13%
Pro t (loss) ($2,696) $1,662 162%
Margin -103% 22% 121%
* Daily Averages from 12/4 to 12/31/2009
Contact Eaton Interactive Marketing to find out what we did to turn this unprofitable
display operation around in 10 days and find out what we can do for you.
Thomas Eaton,
Eaton Interactive Marketing, LLC
Main: 858-224-2510 | Mobile: 310-383-6786
Email: tom@eim-llc.com | EatonInteractive.com