We are an online platform allowing adventurous consumers and unique venue providers to meet. Pink Ninjas Group pitch for Google Squared Module 2

2. Who Are We?

3. Who Are We?
We are an online platform allowing adventurous
consumers and unique venue providers to meet

5. The Market

6. Where is the gap?
●
Average 250,000 weddings taking place every year
●
UK weddings market worth £10 billion annually.
●
The price of getting married is going up
●
Wedding venues are seen as top of the list in wedding day decisions

7. Where is the gap?
●
Ease in legislation
•We've identified a need for people to advertise their unused space
•The market is still heavily reliant on traditional supply and book methods.

8. The Competition

9. Who are we up against?
Listings
Online
Publications
Individual Venues

10. Our Consumer

11. Who are we talking to?
Couples who are in the
process of choosing their
wedding venue
People who have an
exciting venue

12. Revenue Model

13. How do we make money?
1.
LISTING FEE/
UPGRADES
2.
AD REVENUE
MULTIPLE
6.
CROSS
SELLING
REVENUE
CHANNEL
APPROACH
5.
LEAD
GENERATION
4. AFFILIATES
3.
COMMISSION

14. What are our projections?
Estimated Revenue
Operational Cost
(Including Marketing)
Margin
2014
£120,000
£200,000
-£80,000
2015
£180,000
£70,000
£110,000
2016
£200,000
£80,000
£120,000

15. Marketing

16. How do we access our customers?
●
●
●
●
●
●
PPC & SEO
Publish and promote engaging content around marriage, event planning,
wedding planning and wedding trends
PR via wedding publishers
Sharing content through social networks
Partnerships with wedding blogger networks
Potential 'above the line' campaign once established

17. How do we talk to them?
•User generated content; venue reviews, video diaries and top tips.
•Stands at wedding fairs
•Partnerships with wedding publications (e.g. Brides Magazine)

18. Why Invest?

19. Where is our brand positioned?
Expertise
Our Sectors
y
pi
ta
lit
Our Strength
Ho
s
3rd Party suppliers
F
Be ood
ve &
rag
es
Inspiration hub
for couples
Our Mission
l
cia
an s
Fin rvice
Se
•Limited competition
al
Re te
a
Est
First of its Kind in
the UK
Exclusive List of all unique
venues in the UK
Credibility By USG
•Adopt Universal Content
Marketing concepts
•Expert Staff
•Proven Track Record
Credible Information
Jewellery
•Due diligence conducted
for venues & 3rd party
businesses
•User Generated content
User Decision making
tool
•Resources to search for
venues by budget
•Resources to search for
associated services by budget

20. What is our goal?
Our goal is to become a hub of inspiration to all couples
planning their dream wedding.