Personal branding and job search -presentation at Oulu University's Business Kitchen September 11 2018 by Tom Laine, www.tomlaine.com

1. Copyright 2018 Tom Laine, tom.laine@somehow.fi, Mob. +358 400 296 196, www.tomlaine.com, kuva: Gratisography
Personal Branding & Job Search
by Tom Laine

2. Tom Laine
www.tomlaine.com
Worked in recruitment in London for 3 agencies, from
marketing executive to principal consultant. Established
Manpower Group’s Elan IT BU Nordic resource channels,
founded the 1st Nordic social recruitment agency (later sold
to VMP Group).
Authored several books (in Finnish) around and about social
media, e.g. Työnhakuopas, Suhteellinen Rekrytointiteoria,
Henkilöbrändi, Linkedin MegaGuide
Over 700 social media trainings during the past few years
across Europe, Russia, Ukraine, Middle East and Asia.
References e.g. Nokia, Manpower, Atria, UPM, Elektrobit,
Adecco, Microsoft, Ikea, Gartner, Mercedes Benz, Louis
Vuitton, Digia, Barona, ING Bank, Metsähallitus, Foreign
Ministry, Atria, Sitra, etc.
The most networked Finn in Linkedin.
Ranked no. 4 at Rise Global’s Top 100 HR Influencers’ list.

3. A Personal Brand
IS NOT
the same as
Personal Branding
www.tomlaine.com bit.ly/TomTubettaa

10. c. 24 tweets per day…

11. www.tomlaine.com bit.ly/TomTubettaa

13. www.tomlaine.com bit.ly/TomTubettaa

14. www.tomlaine.com bit.ly/TomTubettaa

16. 400.000
views
500.000
views

19. 35 million views

20. 3-step strategy for Linkedin
1. Identify the skills you wish to be found with
• Which (key)words or phrases do you use to explain the skills or services?
2. Are you an open networker?
• Reconsider your networking logic
• Your network size directly influences how people are able to a) find you, b)
identify your skills/services, and c) get in touch with you
3. Are you an active user?
• Profile up–to-date
• Networking
• Status updates
• Group activities
• Metrics and analysis
• Following others
• Commenting, liking, sharing
• Direct contacting, etc.

21. 1.
2.
3.
4.
1. Cover photo for first impression. 2. Profile photo to identify you. 3. Influences whether your
profile is being opened or not. 4. Summary explains your skills and situation, enables contacting.

23. 1.
2.
3.
4.
1. Cover photo for first impression. 2. Profile photo to identify you. 3. Influences whether your
profile is being opened or not. 4. Summary explains your skills and situation, enables contacting.

26. Contact details
Current situation
Core skills
In local language?
Keywords
Links and attachments
The Summary

27. Blue dropdown menu enables you to add sections to your profile, not much chance to
influence the order…

28. Profile content…
• Work Experience
• Education
• Volunteer experience
• Skills
• Recommendations
• Accomplishments
• Publications
• Certifications
• Patents
• Courses
• Projects
• Honors & Awards
• Test Scores
• Languages
• Organisations

30. Social selling index
Social selling index:
https://www.linkedin.com/sales/ssi

31. A successful personal brand
… is genuine and based on actual skills
… does the right things
… helps you being recognized with what you want
… attracts people to talk to you
… is easy and natural to keep up to date
… is humain
… may do mistakes
…is positive and supportive
www.tomlaine.com bit.ly/TomTubettaa

32. Read more and subscribe to newsletter at www.tomlaine.com
www.linkedin.com/in/tomlaine