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10 tips for actionable web analytics ,[object Object]
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Our killer combo
(De Tijd, 18 april 2008)
 
© Michael Sack – Idearc Media
Selling the milk Susan is more likely to buy the milk  if it is in aisle 7 Not easy: ,[object Object],[object Object],Leverage the power of internet!
© Michael Sack – Idearc Media
Visitors Customers Success * 2 Input * 2 Dropout /2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is a conversion
Web Analytics Overview
1. Measure processes Product page Checkout success
1. Measure processes
1. Measure processes
2. Determine bottlenecks
2. Determine bottlenecks
3. Test, test, test
3. Case study - original
3. Case study - Split run + 66%
3. Case study - Sneakertom 1 2 3
4. Think about Usability
 
 
 
5. Check your traffic sources www.site.com/ ?utm_source=newsletter&utm_medium=email
 
Measure e-mail click-throughs
6. Know your visitors
6. Know your visitors
6. Know your visitors
6. Know your visitors
7. E-mail lost visitors
8. Integrate online & offline
 
 
 
 
Visitors KBCBonus.be
Visitor source Cheers to Paul (KBC), Wouter (VVL|BBDO),  Bart & Christophe (Proximity|BBDO) Total: 88.579
9. Listen to your visitors
10. The long tail of search
Yahoo! Keyword Tool: ‘shoe’
10. The long tail of search
11. Appoint someone
Thank you! www.linkedin.com/in/michielstom

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10 tips for actionable web analytics