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“Rumor is that Vineet Nayar has invented a
whole new way of configuring and managing
an enterprise. I think there’s more than a
grain of truth to that. I’m on the verge of the
verge of declaring that Mr. Nayar could be
the next Peter Drucker.”

Tom Peters




       www.employeesfirstbook.com

                                                  Key concepts and stories from the book
T  oday, many products and services have become
    commodities and companies often distinguish
    themselves not by what they sell but by how they
    deliver those products and services.

    Yet this fundamental shift in the markets has
    not—yet—induced any significant change in the
    way most companies are structured and managed.
    While they compete in the 21st century, the        For enquiries,
    majority of today’s companies are still shaped,
                                                       Aniruddho Mukherjee
    organizationally, by 20th century                  HCL Technologies Ltd.
    management ideas.                                  +44 (0) 2071 058635
                                                       aniruddho.mukherjee@hcl.in

                                                       Employees First, Customers Second is published by
                                                       Harvard Business Press, June 2010




1                                                                                                          22
To Learn More                            Vineet Nayar, CEO of HCL Technologies (HCLT),
                                              believes this must change.

                                              He recommends an alternative that includes some
                                              unconventional—even radical—management
                                              practices. At HCLT, Vineet Nayar adopted an
                                              “Employees First” structure in which management
                                              is accountable to employees, as well as the other
                                              way around.

                                              In the book, Employees First, Customers Second:
                                              Turning Conventional Management Upside Down,
     Vineet Nayar is the CEO of the           he describes how HCLT successfully left behind
     $2.3 billion HCL Technologies Ltd,       out-dated 20th century management practices and
     leading a team of 55,000 professionals   embraced the management of the future, and how
     in 26 countries to drive growth in       other companies can too.
     the IT services industry. He also
     serves on the board of the company
     as a full-time director. Vineet has      Employees First, Customers Second
     instituted several radical programs
                                              The Employees First, Customers Second book
     that began a quiet transformation
                                              explores the steps of HCLT’s transformational
     across the organization. His mantra of
                                              journey as the company recognized the need
     “Employees First” and a strong belief
                                              for change, created a culture of trust through
     in value-based leadership has been
                                              transparency, turned the organizational pyramid
     recognized globally. Fortune Magazine
                                              on its head, and shifted the responsibility of
     has articulated his leadership style
                                              change from the office of the CEO to the employees
     as “The World’s Most Modern
                                              using small catalysts, or “blue ocean droplets,” that
     Management” and the London
                                              produced big results.
     Business School calls him “the leader
     of organizational innovation”.




21                                                                                                    2
I spoke at a conference where a man approached me and
    introduced himself as the CEO of a hotel chain in China. He
    complimented my talk, and then said: “I see no sense in the
    “Employees First” philosophy. At least not for me and my
    company,” he said. “My company is growing and thriving.”

    I guessed he wouldn’t be speaking with me if that were totally true
    so I asked what his company’s growth was. He said it was slightly
    higher than the industry average. I told him I thought this was
    cause for concern, that if he wanted to make a big leap ahead he
    had to put employees first. He could double his growth!

    He laughed, and I laughed with him, but I could see I had planted
    the seed of an idea in his mind. I hope that it found some sunlight
    and nice rain droplets. Next time I’m in China, I will stay at one of
    his hotels and find out.




3                                                                           20
What is
                   “Employees First” Philosophy?
                   Vineet Nayar defied conventional wisdom when he
                   turned the management structure upside down. By
                   putting employees first and customers second, he
                   activated the value zone—the place where frontline
                   employees interact with customers and create real
                   value for them.

                   In doing so, Nayar fired the imagination of both
     The Skeptic   employees and customers and set HCLT on a journey
                   of transformation that has made it one of the fastest-
                   growing and profitable global IT services companies
                   and, according to BusinessWeek, one of the world’s
                   five most influential up-and-coming companies.




19                                                                          4
....................................................................................
               Recasting the Office of the CEO
    ....................................................................................

    The Value Portal
    To help recast the role of CEO and transfer
    responsibility from senior management to the
    company as a whole, HCLT launched the Value
    Portal—a system that enables employees to offer
    suggestions and solutions for change. To date,
    it has led to more than 500 ideas that HCLT has
    implemented, creating more than $25 million
    in value.

    Smart Service Desk
    Smart Service Desk (SSD) is a system HCLT
    created to resolve problems between the enabling
    functions and the frontline employees. Any
    employee with a problem can open a trouble ticket,
    which is assigned to a manager responsible for its
    resolution. Since only the employee who opened
    the ticket can sign off on the solution, SSD helped
    address and resolve thousands of
    longstanding problems.




5   ....................................................................................   18
....................................................................................
                Recasting the Office of the CEO
     ....................................................................................

     HCLT transferred the responsibility for change from
     the office of the CEO to the employees, creating
     a company that was, in many ways, self-run and
     self-governing. Employees now ask and answer as
     many questions as the CEO, increasing the speed
     and quality of innovation and decision-making in the
     value zone.

                                                                                            Does
                                                                                            “Employees First” Work?
                                                                                            When HCL Technologies embarked on the
                                                                                            “Employees First” journey in 2005, shifts in the IT
                                                                                            services market had left the company struggling
                                                                                            to compete with its global competitors. After
     A Lesson from the Poultry Farm                                                         a series of successful experiments that turned
     During my school years, I took a summer job on a poultry farm.
                                                                                            the management structure upside down and
     Every day, my friends and I would gather baskets of eggs from the                      transformed the company, HCLT is now one of the
     henhouses, carry them to sheds on the other side of the farm, and go                   fastest-growing IT service partners in the world.
     back to the henhouses for more.

     After a day or two, we decided this egg-handling methodology
     had its limitations. It was slow, boring, and inefficient. We started
     experimenting with the egg delivery methods. For two weeks we tried
     everything we could think of, but nothing made much difference.
     We grew tired of experimenting and went back to doing the job as it
     always had been done.

     On my last day of work, I had a revelation about the job. Tinkering
     with the process wouldn’t change the nature of the work. We had
     been stuck in an archaic structure and until that changed, nothing
     else could change.


17   ....................................................................................                                                         6
....................................................................................
              Inverting the Management Pyramid
    ....................................................................................

    Open 360-degree Review
    To help invert the organizational pyramid, HCLT
    opened the 360-degree performance review process
    to all employees who a manager might influence—
    and allowed anyone who had given a manager
    feedback access to the results of that manager’s 360.
    This practice increased participation, empowered
    employees, and made the 360 review a development
    tool, not an evaluative one.




7   ....................................................................................   16
....................................................................................
                Inverting the Management Pyramid
     ....................................................................................

     HCLT turned the traditional organizational structure
     upside down and made managers and those in
     enabling functions—such as HR and finance—
     accountable to the frontline employees who work
     in the value zone, just as those employees were                                        Since Introducing
     accountable to their managers. These structural                                        “Employees First”…
     changes made long-term, sustainable change possible.
                                                                                            Since 2005, HCLT’s revenues and operating
                                                                                            profits have more than tripled.
                                                                                            Seventy percent of all major deals closed by HCLT
                                                                                            were won against the big four global IT players.
                                                                                            The number of HCLT customers grew manifold.
                                                                                            By annual revenue, $1 million-plus customers
     Dancing at Directions
                                                                                            doubled, $5-10 million customers quadrupled,
     In 2006, as I prepared for a meeting about issues relevant to our                      and $20 million-plus customers grew fivefold.
     employees, I knew I had a chance to make a big impact and a
     lasting impression. This gathering, called “Directions,” couldn’t be a                 Unlike some others in our industry HCLT grew
     traditional corporate meeting in which the almighty CEO appeared                       during the recession and added headcount in US
     on stage, delivered his pronouncements, and retreated to his office.                   and Europe.
     It had to reflect the changes to the pyramid we had already made.

     And so when I came on stage to make my presentation and looked
     out at the people in the audience, I started to dance. I am not a
     world-class dancer. People gasped. They laughed. I made a fool of
     myself and I made some funny remarks. And then we settled down
     to two hours of very serious, very constructive conversation. In all
     the meetings we have held since then, we have opened ourselves up
     to every question and comment. And sometimes I even dance.




15   ....................................................................................                                                       8
....................................................................................
    Companies increasingly
    face an “engagement gap”…                                    Using Transparency to Build Trust
                                                      ....................................................................................
    According to the Towers Perrin Global Workforce   In order to build the trust needed to enact change,
    Study, which surveyed 90,000 employees around     HCLT threw open the windows of transparency and
    the world, only 21 percent of employees are       shared the company’s financial information—the
    engaged in their work.                            good as well as the bad—with employees across
                                                      groups.
    38 percent report being disengaged or
    partly disengaged.                                By pushing the envelope of transparency, HCLT
                                                      built trust between management and employees.
                                                      That trust led to employee-initiated action.




                                                      The Amsterdam Window
                                                      I remember a visit I once made to a friend’s home in Amsterdam.
                                                      It had huge windows that looked out on the city’s main canals.
                                                      The home was flooded with light, and the rooms felt very exposed
                                                      to people outside.

                                                      “Why do you have such large windows?” I asked.

                                                      “It keeps the house clean,” he said.

                                                      I took his answer to mean that the bigger your windows, the more
                                                      glass you have in your house, the more visible the dirt will be—to
                                                      you and to everyone who visits or passes by. If you can see the
                                                      dirt, you will be much more likely to get rid of it.

                                                      A transparent house has a dramatic effect on the culture inside.
                                                      And that’s exactly what we did at HCLT—threw the window of
                                                      transparency open and let the light in.

9                                                     ....................................................................................   14
.......................................................................................
                                                                                               And more and more
               Mirror Mirror, Confronting the Truth                                            companies are responding
     .......................................................................................
     To create the need for change, HCLT needed to                                             At HCLT, the Employees First philosophy has
     establish their Point A—the reality of their business                                     yielded transformational results. Other companies
     situation. Open, honest conversations unveiled                                            that are addressing the engagement gap include:
     the truth, and created the need for change. At the
     same time, HCLT worked to establish a vision of
                                                                                               W.L. Gore—the manufacturing company best
     the future, a Point B, that inspired and motivated
                                                                                               known for its product, Gore-Tex—has no hierarchy:
     people with the romance of tomorrow.
                                                                                               all employees play an equal role in decision-
                                                                                               making. The company’s fundamental beliefs
                                                                                               include supporting the individual, the power of
                                                                                               small teams, and freedom, fairness,
                                                                                               and commitment.

                                                                                               Whole Foods operates with a decentralized,
                                                                                               self-directed team culture and allows all employees
     Mountains Beyond Mountains                                                                to see its financial information. Every three years,
                                                                                               Whole Foods takes a company-wide vote about
     I grew up near the foothills of the Himalayas. One day in grade
     school, my geography teacher led my class outside and pointed to                          which health and benefits package to
     the striking mountains in the distance.                                                   offer employees.
     “What do you see beyond the mountains?” she asked.
                                                                                               TopCoder, a software development company,
     Being eager students, but not knowing the answer, we made up all                          is a community of thousands of developers,
     kinds of impressive answers. Again and again she asked us what                            programmers, and graphic artists from around the
     lay beyond the mountains. Finally, we had to admit that we did
                                                                                               world. Members choose to work on the projects
     not know.
                                                                                               they’re most interested in, compete for contracts,
     “Good,” she said. “That is the right answer. Now let’s go inside                          and gain education and industry notice.
     and see if we can find out.”

     The role of leadership is that of the teacher—to point to the future
     and encourage people to think about it.




13   ....................................................................................                                                             10
The EFCS Transformation
     HCL implemented a four-phase transformation for
     its “Employees First” journey. These were:
     .......................................................................................
                 Mirror Mirror, Confronting the Truth
     .......................................................................................

                 Using Transparency to Build Trust
     .......................................................................................
                 Inverting the Management Pyramid
     .......................................................................................
                 Recasting the Office of the CEO
     .......................................................................................

     To shift thinking and create real, sustainable
     change during this process, HCLT used many small
     catalysts that set the journey in motion.

     HCLT experimented with various practices
     throughout the “Employees First” journey.

     While many of these practices worked for HCLT,
     the small catalysts that create big changes may
     be different in other companies, industries, and
     cultures.

     Experimentation is encouraged.



11                                                                                             12

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Minibook of Emlopees First

  • 1. “Rumor is that Vineet Nayar has invented a whole new way of configuring and managing an enterprise. I think there’s more than a grain of truth to that. I’m on the verge of the verge of declaring that Mr. Nayar could be the next Peter Drucker.” Tom Peters www.employeesfirstbook.com Key concepts and stories from the book
  • 2. T oday, many products and services have become commodities and companies often distinguish themselves not by what they sell but by how they deliver those products and services. Yet this fundamental shift in the markets has not—yet—induced any significant change in the way most companies are structured and managed. While they compete in the 21st century, the For enquiries, majority of today’s companies are still shaped, Aniruddho Mukherjee organizationally, by 20th century HCL Technologies Ltd. management ideas. +44 (0) 2071 058635 aniruddho.mukherjee@hcl.in Employees First, Customers Second is published by Harvard Business Press, June 2010 1 22
  • 3. To Learn More Vineet Nayar, CEO of HCL Technologies (HCLT), believes this must change. He recommends an alternative that includes some unconventional—even radical—management practices. At HCLT, Vineet Nayar adopted an “Employees First” structure in which management is accountable to employees, as well as the other way around. In the book, Employees First, Customers Second: Turning Conventional Management Upside Down, Vineet Nayar is the CEO of the he describes how HCLT successfully left behind $2.3 billion HCL Technologies Ltd, out-dated 20th century management practices and leading a team of 55,000 professionals embraced the management of the future, and how in 26 countries to drive growth in other companies can too. the IT services industry. He also serves on the board of the company as a full-time director. Vineet has Employees First, Customers Second instituted several radical programs The Employees First, Customers Second book that began a quiet transformation explores the steps of HCLT’s transformational across the organization. His mantra of journey as the company recognized the need “Employees First” and a strong belief for change, created a culture of trust through in value-based leadership has been transparency, turned the organizational pyramid recognized globally. Fortune Magazine on its head, and shifted the responsibility of has articulated his leadership style change from the office of the CEO to the employees as “The World’s Most Modern using small catalysts, or “blue ocean droplets,” that Management” and the London produced big results. Business School calls him “the leader of organizational innovation”. 21 2
  • 4. I spoke at a conference where a man approached me and introduced himself as the CEO of a hotel chain in China. He complimented my talk, and then said: “I see no sense in the “Employees First” philosophy. At least not for me and my company,” he said. “My company is growing and thriving.” I guessed he wouldn’t be speaking with me if that were totally true so I asked what his company’s growth was. He said it was slightly higher than the industry average. I told him I thought this was cause for concern, that if he wanted to make a big leap ahead he had to put employees first. He could double his growth! He laughed, and I laughed with him, but I could see I had planted the seed of an idea in his mind. I hope that it found some sunlight and nice rain droplets. Next time I’m in China, I will stay at one of his hotels and find out. 3 20
  • 5. What is “Employees First” Philosophy? Vineet Nayar defied conventional wisdom when he turned the management structure upside down. By putting employees first and customers second, he activated the value zone—the place where frontline employees interact with customers and create real value for them. In doing so, Nayar fired the imagination of both The Skeptic employees and customers and set HCLT on a journey of transformation that has made it one of the fastest- growing and profitable global IT services companies and, according to BusinessWeek, one of the world’s five most influential up-and-coming companies. 19 4
  • 6. .................................................................................... Recasting the Office of the CEO .................................................................................... The Value Portal To help recast the role of CEO and transfer responsibility from senior management to the company as a whole, HCLT launched the Value Portal—a system that enables employees to offer suggestions and solutions for change. To date, it has led to more than 500 ideas that HCLT has implemented, creating more than $25 million in value. Smart Service Desk Smart Service Desk (SSD) is a system HCLT created to resolve problems between the enabling functions and the frontline employees. Any employee with a problem can open a trouble ticket, which is assigned to a manager responsible for its resolution. Since only the employee who opened the ticket can sign off on the solution, SSD helped address and resolve thousands of longstanding problems. 5 .................................................................................... 18
  • 7. .................................................................................... Recasting the Office of the CEO .................................................................................... HCLT transferred the responsibility for change from the office of the CEO to the employees, creating a company that was, in many ways, self-run and self-governing. Employees now ask and answer as many questions as the CEO, increasing the speed and quality of innovation and decision-making in the value zone. Does “Employees First” Work? When HCL Technologies embarked on the “Employees First” journey in 2005, shifts in the IT services market had left the company struggling to compete with its global competitors. After A Lesson from the Poultry Farm a series of successful experiments that turned During my school years, I took a summer job on a poultry farm. the management structure upside down and Every day, my friends and I would gather baskets of eggs from the transformed the company, HCLT is now one of the henhouses, carry them to sheds on the other side of the farm, and go fastest-growing IT service partners in the world. back to the henhouses for more. After a day or two, we decided this egg-handling methodology had its limitations. It was slow, boring, and inefficient. We started experimenting with the egg delivery methods. For two weeks we tried everything we could think of, but nothing made much difference. We grew tired of experimenting and went back to doing the job as it always had been done. On my last day of work, I had a revelation about the job. Tinkering with the process wouldn’t change the nature of the work. We had been stuck in an archaic structure and until that changed, nothing else could change. 17 .................................................................................... 6
  • 8. .................................................................................... Inverting the Management Pyramid .................................................................................... Open 360-degree Review To help invert the organizational pyramid, HCLT opened the 360-degree performance review process to all employees who a manager might influence— and allowed anyone who had given a manager feedback access to the results of that manager’s 360. This practice increased participation, empowered employees, and made the 360 review a development tool, not an evaluative one. 7 .................................................................................... 16
  • 9. .................................................................................... Inverting the Management Pyramid .................................................................................... HCLT turned the traditional organizational structure upside down and made managers and those in enabling functions—such as HR and finance— accountable to the frontline employees who work in the value zone, just as those employees were Since Introducing accountable to their managers. These structural “Employees First”… changes made long-term, sustainable change possible. Since 2005, HCLT’s revenues and operating profits have more than tripled. Seventy percent of all major deals closed by HCLT were won against the big four global IT players. The number of HCLT customers grew manifold. By annual revenue, $1 million-plus customers Dancing at Directions doubled, $5-10 million customers quadrupled, In 2006, as I prepared for a meeting about issues relevant to our and $20 million-plus customers grew fivefold. employees, I knew I had a chance to make a big impact and a lasting impression. This gathering, called “Directions,” couldn’t be a Unlike some others in our industry HCLT grew traditional corporate meeting in which the almighty CEO appeared during the recession and added headcount in US on stage, delivered his pronouncements, and retreated to his office. and Europe. It had to reflect the changes to the pyramid we had already made. And so when I came on stage to make my presentation and looked out at the people in the audience, I started to dance. I am not a world-class dancer. People gasped. They laughed. I made a fool of myself and I made some funny remarks. And then we settled down to two hours of very serious, very constructive conversation. In all the meetings we have held since then, we have opened ourselves up to every question and comment. And sometimes I even dance. 15 .................................................................................... 8
  • 10. .................................................................................... Companies increasingly face an “engagement gap”… Using Transparency to Build Trust .................................................................................... According to the Towers Perrin Global Workforce In order to build the trust needed to enact change, Study, which surveyed 90,000 employees around HCLT threw open the windows of transparency and the world, only 21 percent of employees are shared the company’s financial information—the engaged in their work. good as well as the bad—with employees across groups. 38 percent report being disengaged or partly disengaged. By pushing the envelope of transparency, HCLT built trust between management and employees. That trust led to employee-initiated action. The Amsterdam Window I remember a visit I once made to a friend’s home in Amsterdam. It had huge windows that looked out on the city’s main canals. The home was flooded with light, and the rooms felt very exposed to people outside. “Why do you have such large windows?” I asked. “It keeps the house clean,” he said. I took his answer to mean that the bigger your windows, the more glass you have in your house, the more visible the dirt will be—to you and to everyone who visits or passes by. If you can see the dirt, you will be much more likely to get rid of it. A transparent house has a dramatic effect on the culture inside. And that’s exactly what we did at HCLT—threw the window of transparency open and let the light in. 9 .................................................................................... 14
  • 11. ....................................................................................... And more and more Mirror Mirror, Confronting the Truth companies are responding ....................................................................................... To create the need for change, HCLT needed to At HCLT, the Employees First philosophy has establish their Point A—the reality of their business yielded transformational results. Other companies situation. Open, honest conversations unveiled that are addressing the engagement gap include: the truth, and created the need for change. At the same time, HCLT worked to establish a vision of W.L. Gore—the manufacturing company best the future, a Point B, that inspired and motivated known for its product, Gore-Tex—has no hierarchy: people with the romance of tomorrow. all employees play an equal role in decision- making. The company’s fundamental beliefs include supporting the individual, the power of small teams, and freedom, fairness, and commitment. Whole Foods operates with a decentralized, self-directed team culture and allows all employees Mountains Beyond Mountains to see its financial information. Every three years, Whole Foods takes a company-wide vote about I grew up near the foothills of the Himalayas. One day in grade school, my geography teacher led my class outside and pointed to which health and benefits package to the striking mountains in the distance. offer employees. “What do you see beyond the mountains?” she asked. TopCoder, a software development company, Being eager students, but not knowing the answer, we made up all is a community of thousands of developers, kinds of impressive answers. Again and again she asked us what programmers, and graphic artists from around the lay beyond the mountains. Finally, we had to admit that we did world. Members choose to work on the projects not know. they’re most interested in, compete for contracts, “Good,” she said. “That is the right answer. Now let’s go inside and gain education and industry notice. and see if we can find out.” The role of leadership is that of the teacher—to point to the future and encourage people to think about it. 13 .................................................................................... 10
  • 12. The EFCS Transformation HCL implemented a four-phase transformation for its “Employees First” journey. These were: ....................................................................................... Mirror Mirror, Confronting the Truth ....................................................................................... Using Transparency to Build Trust ....................................................................................... Inverting the Management Pyramid ....................................................................................... Recasting the Office of the CEO ....................................................................................... To shift thinking and create real, sustainable change during this process, HCLT used many small catalysts that set the journey in motion. HCLT experimented with various practices throughout the “Employees First” journey. While many of these practices worked for HCLT, the small catalysts that create big changes may be different in other companies, industries, and cultures. Experimentation is encouraged. 11 12