Localization Listing Solutions by DiscoverTec
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This slide deck covers how to optimize your local listing online in these four parts: Consumer Behavior Managing Location Data Available Solutions
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Localization Listing Solutions by DiscoverTec
- 2. Agenda Consumer Behavior The Importance of Managing Location Data Our Solution Questions
- 4. Smartphones have fundamentally changed how customers interact with local businesses. 34xincrease in “Near Me” searches since 2011 93%of sales still occur in person 4in 5local mobile searches result in a purchase 40%of in-person purchases include online research 55%of conversions occur within 1 hour of initial mobile search 76%of purchasing decisions are made in-person & locally [INSERT YOUR LOGO] Consumer Behavior
- 5. Today’s mobile revolution is about more than the newest smartphone and the next big app. [INSERT YOUR LOGO] Consumer Behavior It’s about leveraging these technologies to make it easy for your customers to find you online and visit your location(s).
- 6. [INSERT YOUR LOGO] The Importance of Managing Location Data
- 7. Offline business presence can be…confusing. BRODIE MART TOWN OF HILLSDALE DYNASTY BUFFET ELMHURST HOSPITAL Compromised online business presence is worse. [INSERT YOUR LOGO] Location Data
- 8. Imagine asking 10 random people where a particular restaurant is and receiving the following answers: Consistency results in high confidence (and higher ranking) for consumers and search engine crawlers [INSERT YOUR LOGO] Location Data Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Goodfella’s Pizzeria 144 Orchard St (212)432-3200
- 9. Now imagine asking 10 random people where a particular restaurant is and receiving the following answers: Inconsistency results in low confidence, which decreases search ranking and risks lost business [INSERT YOUR LOGO] Location Data Goodfella’s Pizzeria 144 Orchard St (212)432-3200 Good Fella Brick Oven 144 Archer St. (212)345-1122 Where? Never heard of it. You mean Goodfella’s LES? 144 Orchid Ave. Great movie. I don’t think I know them.
- 10. [INSERT YOUR LOGO] Location Data Changes to an unmanaged business listing over time
- 11. Take control of how customers view you online Build your business’s brand Dive more traffic online and offline [INSERT YOUR LOGO] [INSERT YOUR LOGO] Our Solution
- 12. • Integrated Technology with online sites and directories means that you’re in complete control of the information displayed to your customers online. What we put into the platform is exactly what your customers see and cannot be overwritten by anyone but you. • Duplicate Suppression will solve SEO-damaging duplicate listings and keep them from reappearing. • Real-Time Updates means that your business information will be 100% up-to-date all time time – no delays. [INSERT YOUR LOGO] Take Control Your Business Name Street Address City, State, Zip Code Phone Number
- 13. Our Network, Your Reach [INSERT YOUR LOGO] Take Control
- 14. Stand out from the competition [INSERT YOUR LOGO] Build Your Business’s Brand A listing with 14/14 fields complete receive… On average than a listing with ¼ fields completed 347% more searches 214% more Yelp page views 416% more listing view
- 15. [INSERT YOUR LOGO] Build Your Business’s Brand
- 16. $ $ $ [INSERT YOUR LOGO] Drive More Traffic Goodfella’s Pizzeria 144 Archer St New York, NY 10012 (212)432-3200 Goodfella’s Pizzeria 144 Orchard St New York, NY 10012 (212)345-1122 Good Fella Brick Oven 144 Orchard St New York, NY 10012 (212)432-3200 Goodfella’s Pizzeria 144 Orchard Ave New York, NY 10012 (212)432-1122 Goodfella’s Pizzeria 144 Orchard St Chicago, IL 60290 (212)432-3200 Goodfella’s Pizzeria John’s Pizzeria
- 17. [INSERT YOUR LOGO] Drive More Traffic $ $ $ Goodfella’s Pizzeria Goodfella’s Pizzeria 144 Orchard St (212)432-3200
- 19. [INSERT YOUR LOGO] Thank You!
Notas del editor
- Customers are looking for businesses in an intimate way – a way they never could before: on-the-go and on foot. -- Sources: Think With Google, 2015 comScore, 2014 U.S. Census Bureau, 2015 Google, April 2012 Google, March 2013 POPAI, June 2012
- Making sure your business information is accurate online is the key to making sure your customers can find you.
- Offline problems can and might be funny, but online problems cause you to lose customers which is NOT funny. The data compilation process that search engines rely on lack human touch. If a customer were to see these signs outside any which one of these businesses, they would still be able to make an educated guess on what it actually reads. Search engines, however, are unable to do so. This makes 100% accuracy massively important, given how consumers are searching today (note: you can connect to the stats from slide 4 here). Other data sources, such as tax records, social media check-ins, aggregators, etc. are the mischief-makers that change business signs (like these), throw eggs, bombard properties with toilet paper, spray graffiti, etc. at night. If you’re a business owner, you’ve most likely faced these kinds of mischievous attacks at your location(s). Not using our solution, powered by the best technology out there (Yext technology), makes your business susceptible to digital trouble makers- who can really cause you to lose business and are way worse than those teenagers making trouble around town.
- EXAMPLE 2 Consistency results in high confidence (and higher ranking) for consumers and search engine crawlers
- EXAMPLE 2 Consistency results in high confidence (and higher ranking) for consumers and search engine crawlers
- EXAMPLE 3
- With our listings solution, you can:
- Your Business + Our Solution = full control of how your customers view you online Manage your digital presence & make updates in real-time Our network has the most direct integrations with publishers available. Suppress duplicate listings effortlessly via our technology
- Lock & control your business listing(s) across the biggest names like Google, Apple, Bing, Facebook, Yahoo!, Yelp and 60+ more leading maps, apps, search engines, and social networks. Your business need to be connected with all these apps, maps, search engines, directories, and more in order for mobile consumers to easily find and visit your locations.
- In today’s online world, consumers want to spend their money with businesses they trust. That’s why it’s more important than ever that you not only take control of your business information online, but build brand awareness too. Make your business stand out from the rest with help from our enhanced listings features and fields. Tout your in-store promotions and seasonal coupons with our patented Featured Message. Generate and publish more content for your business like photos, videos, menus, and more, across sites like Facebook, Foursquare, and Menupages. Share your story with your customers with business descriptions and staff bios. With help from our review monitoring capability, you can listen in on what your customers are saying about you, all in one place. And with our reporting features, you can create custom reports so that you can analyze the performance metrics that matter most to your business. With fully optimized listings, you can engage your customers more than ever before and drive more of them right to your doorstep. -- Source The Power of Location: How Rich Listings Drive More Business. Yext 2016. http://offers.yext.com/hubfs/Yext_RichListings.pdf?_ga=1.189175341.721482088.1470178279
- In today’s online world, consumers want to spend their money with businesses they trust. That’s why it’s more important than ever that you not only take control of your business information online, but build brand awareness too. Make your business stand out from the rest with help from our enhanced listings features and fields. Tout your in-store promotions and seasonal coupons with our patented Featured Message. Generate and publish more content for your business like photos, videos, menus, and more, across sites like Facebook, Foursquare, and Menupages. Share your story with your customers with business descriptions and staff bios. With help from our review monitoring capability, you can listen in on what your customers are saying about you, all in one place. And with our reporting features, you can create custom reports so that you can analyze the performance metrics that matter most to your business. With fully optimized listings, you can engage your customers more than ever before and drive more of them right to your doorstep.
- Compromised online presence is worse because it’s the crux of finding your location in-person. Getting found online is the key to offline sales. If your online presence is incorrect, you’re losing sales. EXAMPLE Let’s say you own Goodfella’s Pizzeria. Sally is in the mood for pizza and she searches for local pizzerias in her area. You [the owner of Goodfella’s] haven’t been managing your business listing with our solution. What happens when Sally searches locally? Goodfella’s business information is inconsistent across the web, causing your SEO ranking to get pushed down among other detrimental listings effects. Instead of choosing GoodFella’s, Sally will go to John’s Pizzeria, which is next door. Because they manage their business listings, they can promote their store hours, photos, reviews, and more. Sally feels like John’s is a more legitimate pizzeria and decides to go there to satisfy her pizza craving instead.
- Numbers don’t lie - your customers are ready and looking to buy. And if they can’t find you online to begin with, you’re not going to sell anything. You already work so hard on driving what makes your business special, day in and day out. With our solution, you’ll worry less about how your customers are viewing your business online and instead, spend more time propelling the unique value your business brings to them. The more you can focus on doing what you do best, the more you can transform your customers into local and loyal buyers. Correct digital presence is critical for customers – new and old – to find your business. Rest assured that no matter what, your business information is pointing your customers to the right location every time. With our solution, Sally will always be able to get her pizza.