Digital advertising, especially in social media can help you find your target market and learn more about them. This presentation discusses Facebook advertising, LinkedIn advertising, and how to market on Twitter.

1. FIND
your audience

2. Why Advertise Online?
Find
your Audience

3. pass auf
(pay attention)

4. 600 Million
Facebook Users
hundred million

5. 100 m
LinkedIn Users

6. 1Billion
tweets
perweek

7. Why Advertise
Online?

8. Because you can
sort through
the crowd.

9. Your online audience is telling you everything

10. Name: Jordan Cuthrey
Occupation: Sous-Chef
Likes: XBox 360
Demo: 31 yrs. old
Interests: MacWorld, Halo,
Fishing, Top Chef

11. 313,260 Nationally
Targeted Reach

12. Name: Sandra Threnen Cooke
Occupation: Media Planner
Function: Senior Media Planner
Seniority: Manager
Associations: AAF, AMA, LinkedIn Media

13. 4,582
Targeted Reach
Nationally

14. Name: Unknown
Occupation: Artist
Who He Trusts: Banksy, MOMA
His Stance: Revitalize our city

15. 16,983 Potential
Targeted Reach
Nationally

16. don’t advertise to 600 million people... .

17. just advertise to the ones who care.

18. use the online tools
available

19. and find your audience

20. find out more
www.tommyhobin.com