The presentation for the lecture I gave to undergraduate students at School of International Liberal Studies (SILS), Waseda University. All thanks to Dr. Peter O'Connor for offering such a invaluable opportunity to express my views on publishing innovation. As noted in the middle of the presentation, all views and opinions expressed here are strictly personal, and do not represent those of my current employer.

2. 2

3. 3

4. 4

5. 5

6. 6

7. 7

8. 8
and affiliates
Asahi Shimubun Publications

9. 9
E-book distribution company where Asahi is one of minority
shareholders.

10. 10
A Streaming E-book Service

11. Downloadable E-books Distributed by Major E-book Stores
11

12. 12

13. 13

14. 14

15. 15

16. 16

17. 17
12,560 12,521 12,428 12,317 12,087 11,841 11,642 11,526 11,302 10,919
7,438 7,082
6,646
5,674
4,785
4,505 4,405 4,452 4,417
4,337
0
5,000
10,000
15,000
20,000
25,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Newspaper Industry Revenue
Circulation Revenue Ad Revenue
Source: Digital Content 2015
x 100mil yens

18. 18
12,767
12,200 11,827
11,299 10,864 10,536
9,844 9,385 8,972 8,520
4,842
4,777
4,585
4,078
3,034
2,733
2,542
2,551
2,499
2,500
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
20,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Magazine Industry Revenue
Circulation Revenue Ad Revenue
x 100mil yens
Source: Digital Content 2015

19. 19
9,197 9,326
9,026 8,878
8,492
8,213 8,199 8,013 7,851
7,545
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Book Industry Revenue
Sales Revenue
x 100mil yens
Source: Digital Content 2015

20. 20

21. 21

22. 22

23. 23

24. 24
It was not easy to do this process in the past. It
needed a lot of resources.
But the cost of the process has been dramatically
lowered and barriers to entry have been virtually
eliminated, thanks to digital technologies.
Everybody can be a reporter, producer, writer, even
newspaper, and book publisher.
This is a good thing for society.
/

25. 25

26. 26
...and more!
Rivals are emerging everyday!

27. 27
http://hello.eboy.com/eboy/wp-content/uploads/shop/EBY_FooBar_35t.png
Little House on the Prairie book ‒ original cover (public domain-
internet scan) - See more at: http://nationalreport.net/little-house-
prairie-remake-announces-cast-begins-shooting-three-weeks/
#sthash.UEsJeAG0.dpuf

28. 28
In 2009, 71ｘ information is available on line, compared
to 2001 Source: "Information Index", Ministry of Internal Affairs and Communications
http://www.soumu.go.jp/menu_news/s-news/16188.html

29. 29
Vast amount of information
produced by digital
technologies
Traditional Media
Past Present
The Pangea artwork is created by Paginadigital and shared on
wikipedia with CC BY-SA 3.0 license. The photo of Maldives is
published on AOSIS website (http://aosis.org/climatewire-
maldives-paris-deal-must-give-islands-a-sense-of-security/)

30. 30
情報量
価格
需要 供給
情報価格の低下

31. 31

32. 32

33. 33
John Sculley sold the first smart device - Newton
- as Apple's CEO, but Steve Jobs abandoned it.
Newton MessagePad photo is by Rama (https://commons.wikimedia.org/wiki/Apple_Newton#/media/File:Newton-
IMG_0320.JPG) with CC BY-SA 2.0 fr license. The photo of Jobs and Scully is published on Business Insider (http://
www.businessinsider.com/john-sculley-shares-lesson-from-steve-jobs-2016-1)

34. 34
ClariS photo by Charlie is used with CC BY 2.0 license.

35. 35

36. 36

37. 37
10375.5 10469.8
10931.1 10730.1
10100.4 9935.8
9705.7
9455.8 9489.8
9055.9
9429.4
9197.3 9325.8
9025.8 8878.1
8491.8
8212.9 8198.5 8012.9 7851.4
7544 7419.0
2,228 2,154
2,159
2,049
2,084
1,943
2,035
2,127 2,145
2,247
2,218
2,339 2,294
2,222
2,093
2,037
2,081 2,020
1,985
2,027
2,051
2,052
0 0
0
0
0
0
0
0 0
0
0 0 0
0
0
0 650 629
729 936 1,266 1,600
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
/
2015
10
Books include 10% of comics, mainly those of KADOKOKAWA.
Source: Publishing Science Institute and Impress

38. 38
6 97 , 8
14302 5
8 5
The numbers are different from the last chart of magazines because I eliminate comic books from the
magazine in this chart and added them to the book (90% comic books are distributed as 'magazines'
because of contractual benefits and other reasons. As a result, statistics from Publishing Science Institute
counts those 90% comic books in magazine, which general public would feel strange).
Source: Publishing Science Institute and Impress

39. 39

40. 40

41. 41

42. 42

43. 43
2,473
2,302 2,372
2,480 2,482 2,549 2,498
2,602 2,533 2,495
2,372
2,274 2,315 2,253 2,202 2,231 2,256
0
0
0
0 0
0
0
34 106 229
330
428
496
492 574
731
1,024
15.8%
17.6% 17.9%
20.7%
24.7%
31.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
0
500
1,000
1,500
2,000
2,500
3,000
3,500
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Source: Publishing Science Institute and Impress

44. 44

45. 45

46. 46

47. 47

48. 48

49. 49

50. 50

51. 51

52. 52

53. 53

54. 54

55. 55http://www.businessinsider.com/the-aol-way

56. 56

57. 57

58. 58
CMS
CMS
→
CMS
Word
Markdown
Present
Future

59. 59
http://newscorpcom.files.wordpress.com/2013/06/invpres_australia.pdf

60. 60

61. 61

62. 62

63. 63
http://www.slideshare.net/tomohikohayashi

64. 64