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Introduction of
simpler & smarter user interface
for phone applications

Aug 22nd, 2007
Tomohiro Iwasa
Avaya Japan




           © 2007 Avaya Inc. Confidential and proprietary information   1
Which do you prefer?




© 2007 Avaya Inc. Confidential and proprietary information   2
Conventional phone applications




     © 2007 Avaya Inc. Confidential and proprietary information   3
© 2007 Avaya Inc. Confidential and proprietary information   4
© 2007 Avaya Inc. Confidential and proprietary information   5
So many buttons to press …
So much work for state change …




    © 2007 Avaya Inc. Confidential and proprietary information   6
PROPOSAL TO THE MARKET

     A simple appearance
 of phone control applications
        for ease of use



   © 2007 Avaya Inc. Confidential and proprietary information   7
Believe or not …




© 2007 Avaya Inc. Confidential and proprietary information   8
Phone Pad




                                    This icon represents
                                YOUR PHONE and YOURSELF	



© 2007 Avaya Inc. Confidential and proprietary information   9
Then, how you operate it?




  © 2007 Avaya Inc. Confidential and proprietary information   10
Work-state
     Phone Pad                                   Phone Pad             area	




                                                  Customer Service
                                                       03:23




ID: 100021                                           Ready
PW: ******
#: 8826                              * Ready to receive customer calls
 Login
                          Simply drag and put the phone icon on
                            the specific area for state change	



      © 2007 Avaya Inc. Confidential and proprietary information                  11
Phone Pad                                  Phone Pad




Work-but-
not-ready
  area	




                    ACW
     * After-call work, in working state of                       AUX
     the wrap-up work, and not ready to
                                                      * In non-working state of
            receive customer calls
                                                       taking a break, having
                                                           lunch or in toilet
                 © 2007 Avaya Inc. Confidential and proprietary information       12
Phone Pad                                                  Phone Pad

                                                                    090-9381-72xx
                090-9381-72xx                                           00:21
電話ですよ!	




 Touch or click on the phone    Answering
     icon to answer call




     Alerting                                                 Connected




           © 2007 Avaya Inc. Confidential and proprietary information               13
Phone Pad                                               Phone Pad

                                                                090-9381-72xx
                                                                    00:21




                        Dialing
090938172xx
                                                          Connected
                               Customer
                               Directory

                                                          Put the phone icon on
                                                          the telephone number
                                                            to make a call to.



       © 2007 Avaya Inc. Confidential and proprietary information                 14
Phone Pad                                        Phone Pad

       5    6    7     8                                                090-9381-72xx
                                                                            05:22
4




                           9
2  3




                           0
                           *
                           #
1




03557587_
                                 Erase
Digit-select dialing             digits	
                                                          Held
                                                     (Music on hold)



           © 2007 Avaya Inc. Confidential and proprietary information                   15
Phone Pad                                               Phone Pad
                                                                      090-9381-72xx
                                                                          04:21
           090-9381-726xx
                04:21

                                                                         090-1026-27xx
                                                                             02:23




                            Dialing
080102627xx

                                 Customer
                                                          Conferenced
                                 Directory




       © 2007 Avaya Inc. Confidential and proprietary information                        16
Phone Pad                                               Phone Pad
                                                                        090-9381-72xx

           090-9381-72xx
               04:21

                                                                           090-1026-27xx




                            Dialing
080102627xx
                                                          Transferred




       © 2007 Avaya Inc. Confidential and proprietary information                          17
Phone Pad                                       Phone Pad
       090-9381-72xx
           04:21


   X




       Drop                                            Logout
(Call disconnect)




  © 2007 Avaya Inc. Confidential and proprietary information    18
Comparison
            Phone Pad                                    Button-based phone application
        5    6     7      8
                 090-9381-72xx
 4




                     00:21    9
 2  3




                              0
                              *
                              #
 1




 ID: 100021
 PW: ******
 #: 8826

                                                    Phone control by pressing the buttons
Just move the phone icon for what you want
                       © 2007 Avaya Inc. Confidential and proprietary information           19
Phone Pad in any shape    




 © 2007 Avaya Inc. Confidential and proprietary information   20
090-9381-7266

1    2    3      4    5     6   7    8     9     0      *     #                                      00:21




                                Ready                ACW               AUX              Logout
Phone Pad
    090-9381-7266
        00:21
                                                       ACW




                 Outbound                                        6
                                                            5 TEL       7




                                                                                                      ACW
                  Ready                                       MAIL
                                                       4                        8
                                                                        TEL
                     Mail                      03-3446-7514
          Tel                Mail                  35:05                            9
                      &
         Ready
                     Tel
                            Ready                  3
                                                       2 MAIL         ACW
                                                                                0
                     ACW
                                                          1                 #
                                                                                    AUX
                                                                  *
                       © 2007 Avaya Inc. Confidential and proprietary information                                21
It smartly appears
on business applications




 © 2007 Avaya Inc. Confidential and proprietary information   22
© 2007 Avaya Inc. Confidential and proprietary information   23
© 2007 Avaya Inc. Confidential and proprietary information   24
And, on the hard phone …




  © 2007 Avaya Inc. Confidential and proprietary information   25
AUX1       AUX2      AUX3

                                     ACD
                                     Logout



© 2007 Avaya Inc. Confidential and proprietary information   26
The patent application is being prepared.




        © 2007 Avaya Inc. Confidential and proprietary information   27

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Contact Center Softphone UI design

  • 1. Introduction of simpler & smarter user interface for phone applications Aug 22nd, 2007 Tomohiro Iwasa Avaya Japan © 2007 Avaya Inc. Confidential and proprietary information 1
  • 2. Which do you prefer? © 2007 Avaya Inc. Confidential and proprietary information 2
  • 3. Conventional phone applications © 2007 Avaya Inc. Confidential and proprietary information 3
  • 4. © 2007 Avaya Inc. Confidential and proprietary information 4
  • 5. © 2007 Avaya Inc. Confidential and proprietary information 5
  • 6. So many buttons to press … So much work for state change … © 2007 Avaya Inc. Confidential and proprietary information 6
  • 7. PROPOSAL TO THE MARKET A simple appearance of phone control applications for ease of use © 2007 Avaya Inc. Confidential and proprietary information 7
  • 8. Believe or not … © 2007 Avaya Inc. Confidential and proprietary information 8
  • 9. Phone Pad This icon represents YOUR PHONE and YOURSELF © 2007 Avaya Inc. Confidential and proprietary information 9
  • 10. Then, how you operate it? © 2007 Avaya Inc. Confidential and proprietary information 10
  • 11. Work-state Phone Pad Phone Pad area Customer Service 03:23 ID: 100021 Ready PW: ****** #: 8826 * Ready to receive customer calls Login Simply drag and put the phone icon on the specific area for state change © 2007 Avaya Inc. Confidential and proprietary information 11
  • 12. Phone Pad Phone Pad Work-but- not-ready area ACW * After-call work, in working state of AUX the wrap-up work, and not ready to * In non-working state of receive customer calls taking a break, having lunch or in toilet © 2007 Avaya Inc. Confidential and proprietary information 12
  • 13. Phone Pad Phone Pad 090-9381-72xx 090-9381-72xx 00:21 電話ですよ! Touch or click on the phone Answering icon to answer call Alerting Connected © 2007 Avaya Inc. Confidential and proprietary information 13
  • 14. Phone Pad Phone Pad 090-9381-72xx 00:21 Dialing 090938172xx Connected Customer Directory Put the phone icon on the telephone number to make a call to. © 2007 Avaya Inc. Confidential and proprietary information 14
  • 15. Phone Pad Phone Pad 5 6 7 8 090-9381-72xx 05:22 4 9 2  3 0 * # 1 03557587_ Erase Digit-select dialing digits Held (Music on hold) © 2007 Avaya Inc. Confidential and proprietary information 15
  • 16. Phone Pad Phone Pad 090-9381-72xx 04:21 090-9381-726xx 04:21 090-1026-27xx 02:23 Dialing 080102627xx Customer Conferenced Directory © 2007 Avaya Inc. Confidential and proprietary information 16
  • 17. Phone Pad Phone Pad 090-9381-72xx 090-9381-72xx 04:21 090-1026-27xx Dialing 080102627xx Transferred © 2007 Avaya Inc. Confidential and proprietary information 17
  • 18. Phone Pad Phone Pad 090-9381-72xx 04:21 X Drop Logout (Call disconnect) © 2007 Avaya Inc. Confidential and proprietary information 18
  • 19. Comparison Phone Pad Button-based phone application 5 6 7 8 090-9381-72xx 4 00:21 9 2  3 0 * # 1 ID: 100021 PW: ****** #: 8826 Phone control by pressing the buttons Just move the phone icon for what you want © 2007 Avaya Inc. Confidential and proprietary information 19
  • 20. Phone Pad in any shape     © 2007 Avaya Inc. Confidential and proprietary information 20
  • 21. 090-9381-7266 1 2 3 4 5 6 7 8 9 0 * # 00:21 Ready ACW AUX Logout Phone Pad 090-9381-7266 00:21 ACW Outbound 6 5 TEL 7 ACW Ready MAIL 4 8 TEL Mail 03-3446-7514 Tel Mail 35:05 9 & Ready Tel Ready 3 2 MAIL ACW 0 ACW 1 # AUX * © 2007 Avaya Inc. Confidential and proprietary information 21
  • 22. It smartly appears on business applications © 2007 Avaya Inc. Confidential and proprietary information 22
  • 23. © 2007 Avaya Inc. Confidential and proprietary information 23
  • 24. © 2007 Avaya Inc. Confidential and proprietary information 24
  • 25. And, on the hard phone … © 2007 Avaya Inc. Confidential and proprietary information 25
  • 26. AUX1 AUX2 AUX3 ACD Logout © 2007 Avaya Inc. Confidential and proprietary information 26
  • 27. The patent application is being prepared. © 2007 Avaya Inc. Confidential and proprietary information 27