Marketing automation can help you meet the challenges of modern marketing by integrating different channels and providing you with rich data on your leads and customers. Here are some of our favourite automation tools. http://content.tomorrow-people.com/the-cmos-definitive-guide-to-marketing-automation

1. LESS IS
MOREMARKETING
AUTOMATION
LOWDOWN; STACKS,
TOOLS & APPS
Marketing automation can help you meet the challenges
of modern marketing by integrating different channels and
providing you with rich data on your leads and customers.
Here are some of our favourite automation tools.
TOMORROW-PEOPLE.COM
Businesses now interact with customers across a wide range
of channels including email, websites, social media, over the
phone and in person. At the same time, customers, through
dealing with top digital companies like Amazon and Google,
have come to expect a seamless and personalised service.
Marketing automation can help you meet the challenges
of modern marketing by integrating different channels and
providing you with rich data on your leads and customers.
Here are some of our favourite automation tools to help you
bring your marketing practice into the 21st century.
HUBSPOT
A big name in marketing
automation, HubSpot is known for
its comprehensive range of features.
Its user-friendly interface makes it
easy to build emails, segment leads,
and analyse your performance.
HubSpot also runs online training courses
through its Academy, which is a great way of
making sure everyone on your team has up
to date knowledge of how to get the best
out of the software.
MARKETO
Another established leader in the field, Marketo
helps you manage the nuts and bolts of automation,
like forms and landing pages, as well as providing
more sophisticated features such as scoring leads and
personalisation.
Marketo’s Marketing Nation community is an amazing place to grow your
knowledge, discuss best practices, share tips with other users and even
submit ideas for new features.
CUSTOMER.IO
Customer.io is an automation tool that can
trigger actions like emails, push notifications
and SMS based on real-time data about
what users are doing – and integrates
seamlessly with your website or app.
It’s great if you’re looking for customised capabilities
and can allocate the developer resources to make
them work. It’s been used by top brands including
Shutterstock, the Economist, and Trello.
MAILCHIMP
MailChimp is a hugely popular email
marketing service with a range of effective
automation options. Its preset workflows
are great if you want to get started on
automation with minimum hassle.
And if your aims are more complicated, MailChimp can
be integrated with lots of other tools to create the
specific capacities your business needs.
WORK MORE EFFICIENTLY AND EFFECTIVELY
Marketing automation covers lots of different
functionalities, and it’s important to choose
software that suits your own situation. The good
news is that there’s an equally wide range of tools
and apps out there. So with a little research, you’ll
be able to find something that’s right for you.
And since it’s easier than ever to integrate
different automation tools, we’re confident you’ll
be able to build a marketing stack that can help
you work more efficiently and effectively.
TAKEAWAYS
Businesses now interact with customers across a wide range of channels including email, websites,
social media, over the phone and in person. At the same time, customers, through dealing with top
digital companies like Amazon and Google, have come to expect a seamless and personalised service.
Marketing automation can help you meet the challenges of modern marketing by
integrating different channels and providing you with rich data on your leads and customers.
HubSpot’s comprehensive range of features and user-friendly interface
make it easy to build emails, segment leads, and analyse your performance.
Marketo can help you manage the nuts and bolts of automation, like forms and landing pages,
as well as providing more sophisticated features such as scoring leads and personalisation.
Marketing automation covers lots of different functionalities, and
it’s important to choose software that suits your own situation.
Find out how automation can help you
nurture leads more efficiently and get a
better marketing ROI. Download:
THE AUTOMATED CMO’S
GUIDE TO MARKETING
AUTOMATION
DOWNLOAD THE EGUIDE NOW!