A virtuous circle of learning - digital comms driving integration

A virtuous circle of learning
How digital comms drives integration at Capgemini
Tom Barton
London – 16 October 2014

A virtuous circle of learning | 16 October 2014
Copyright © Capgemini 2014. All Rights Reserved 5
Who are we?

What do we do?

Internally

Along came Yammer

Who is no. 38?

March 2009: the 1,000th user joined

Our own code of conduct

May 2009: we reached 2000 users

Guidelines for using Yammer, issued by CIO
“Yammer is NOT a corporate tool. It is not administered, and so the
access is not controlled. We have then to consider this space as
some kind of grey zone, between public internet and intranet. But
from a security point of view, if it is grey, I am afraid it is black.”
June 2009

How we use Yammer
Riemer K, Diederich S, Richter A, Scifleet S : Tweet Talking – Exploring The Nature Of
Microblogging At Capgemini Yammer’, BIS Working Paper

We need a more innovative approach
 Three drivers
 Increasing use of social media as comms tool in B2B
 Crowded market demands smarter approaches to reach buyers
 Customers want to choose how they consume content

Expert Connect added to website
Filters
Latest blog
post & tweet
Expert
overlay
Latest
publications http://www.capgemini.com/experts/

Related content
Twitter &
blog feed
Social media
links
Expert page
Expert group page
Related
experts
Events
planned
Related
publications
Related
videos

Advertising banners Landing page
Advertising campaigns
Link to offer
web page
Link to
landing page
Offer &
publication
links
Expert page
links
Social
media links

Learning lessons along the way
 Three significant moves as a result of what we’ve learnt
 Intranet
 Website
 New Expert Programme

Advertising

Media partnerships

Info for Experts [What this pack includes]
1 Introduction to Social Media Partner
2 Introduction to Expert Connect
3 What are the roles & responsibilities of
an Expert
4 Your current Social Profile
5 How can Social Media Partner
help you?

Expert KPIs – example for illustration
SM channel
Minimum "own"
content
Examples of
interactions
Minimum
interactions/
week
Minimum
networking
LinkedIn
2 posts / week on their
page or in a group
Like, reply, comment, join
groups 2
2 new contacts /
week
Blog 1/ month
Twitter
3 tweets / day (inc.
RTs) favorite, reply, follow 7 10 followers/month
Google+
3 posts/week (incl
share)
plus, comment, add to
circles 3
50 new
circles/month
Slideshare 1 deck / month
favorite, share, comment,
follow 1 5 followers/month
Pinterest 3 new pins / week comment, like, follow 3 5 followers/month
Comment on
3rd-party sites 1 comment / week

Benefits
• Closer external
relationships
• Differentiation
• Supporting
business
• Digital expertise
• Brand awareness
• Internal buzz

Contact
Tom Barton | Head of UK Communications
Content, Web, Social, PR, Internal
tom.barton@capgemini.com
twitter.com/tomsmiled
uk.linkedin/in/twabarton
Insert contact picture

www.capgemini.com
The information contained in this presentation is proprietary.
© 2014 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.
About Capgemini
With almost 140,000 people in over 40 countries, Capgemini is
one of the world's foremost providers of consulting, technology
and outsourcing services. The Group reported 2013 global
revenues of EUR 10.1 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®,
its worldwide delivery model.

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