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New Executive Director
          of
The Chicago Coalition
  for the Homeless
CCH
Established in 1980, the Chicago Coalition for the Homeless
is a large social change organization that organizes programs
and advocates preventing and ending homelessness.

CCH believes that housing is a human right in a just society.

With the help of community organizers, pro-bono attorneys
and policy specialists, the CCH is on a mission to change
public policies and address the lack of affordable housing in
Chicago.
Why I chose CCH…
The CCH offers outreach programs which connect formally
homeless people turned field advisors to those experiencing
homelessness now.

I became familiar with CCH in 2008 while taking a junior-
year social justice course at DePaul University. I was
required to volunteer at CCH for a total of twenty five hours
throughout the quarter to gain community service credit
hours for the course.

During my time with CCH, I worked with a formally
homeless woman turned CCH advisor named Miracle.
Miracle let me film her personal story of how she overcame
poverty and now is helping others who are less fortunate
through CCH’s advocacy programs. (Unfortunately, my
computer crashed in 2010 and I lost the video of Miracle’s story) 
Another Important Inspiration…
The success of now the famous documentary KONY2012 (most
watched video on YouTube of all time) showed me how a high
glossed thirty minute social justice film has the power to evoke
emotion and curiosity in viewers. Athough the campaign fizzled
out, the film was quite excellent to watch.
Strategy: Make my film a
   YouTube and social
       media Hit!
 Overnight success is not likely and my target audience are area college
students who can volunteer for CCH, politicians, and their constituents
Why are we targeting
                                        Illinois politicians?
                                        “Last summer,
                                        the General
                                        Assembly passed
The film would be a                     a FY 2012 state
superhero/villain premise where         budget that
Miracle and other field advisors        slashed funding
are the “superheroes” and certain       to homeless
politicians who voted for slashing      shelters and
funding for homelessness                transitional
programs are the “villains”. They       housing by 52%,
will share their story while real       from $9.1 million
facts concerning homelessness in        to $4.4 million.
IL are sprinkled in.                    Before the $4.7
Specific Illinois politicians will be   million cutback,
called out!                             shelters across
                                        Illinois had to turn
                                        away people
                                        more than
                                        45,000 times last
Film Title: Chicago’s Invisible
              Heroes
Careful consideration will have to go into the process of combining
the real life stories from the field advisors into this dramatic way of
storytelling so that no one feels disrespected or that their struggles are
being used for any other purpose than to inspire and help others.
YouTube=More Social Medias
   The film on YouTube will be spread by first
   contacting Chicago area YouTube beauty “gurus”
   and asking them to mention the film in their
   tutorials, (popular “gurus” get thousands to
   millions of views on their videos with
   demographics in the range of women 18-34!) word
   and posts of the film will likely spread to
   Facebook and Twitter and expand to larger
   Chicago audiences. This was actually how I first
   learned about Kony2012-while watching a makeup
   tutorial on YouTube, the young lady mentioned the film
   and caught my attention.
                                                 Haha just
                                                 making light
                                                 of the
                                                 situation! 
Lastly…
We need to create a sense of urgency and set a
time limit! While working with the coalition,
I learned that they target the period during the
Illinois State Budget review. I want the film
to stamp the deadline of the budget review
date and call on volunteers to urge area
politicians bring the CCH’s programs up in
review meetings and to allocate funding for
the homelessness prevention programs and
shelters.

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About the Chicago Coalition for the Homeless

  • 1. New Executive Director of The Chicago Coalition for the Homeless
  • 2. CCH Established in 1980, the Chicago Coalition for the Homeless is a large social change organization that organizes programs and advocates preventing and ending homelessness. CCH believes that housing is a human right in a just society. With the help of community organizers, pro-bono attorneys and policy specialists, the CCH is on a mission to change public policies and address the lack of affordable housing in Chicago.
  • 3. Why I chose CCH… The CCH offers outreach programs which connect formally homeless people turned field advisors to those experiencing homelessness now. I became familiar with CCH in 2008 while taking a junior- year social justice course at DePaul University. I was required to volunteer at CCH for a total of twenty five hours throughout the quarter to gain community service credit hours for the course. During my time with CCH, I worked with a formally homeless woman turned CCH advisor named Miracle. Miracle let me film her personal story of how she overcame poverty and now is helping others who are less fortunate through CCH’s advocacy programs. (Unfortunately, my computer crashed in 2010 and I lost the video of Miracle’s story) 
  • 4.
  • 5. Another Important Inspiration… The success of now the famous documentary KONY2012 (most watched video on YouTube of all time) showed me how a high glossed thirty minute social justice film has the power to evoke emotion and curiosity in viewers. Athough the campaign fizzled out, the film was quite excellent to watch.
  • 6. Strategy: Make my film a YouTube and social media Hit! Overnight success is not likely and my target audience are area college students who can volunteer for CCH, politicians, and their constituents
  • 7. Why are we targeting Illinois politicians? “Last summer, the General Assembly passed The film would be a a FY 2012 state superhero/villain premise where budget that Miracle and other field advisors slashed funding are the “superheroes” and certain to homeless politicians who voted for slashing shelters and funding for homelessness transitional programs are the “villains”. They housing by 52%, will share their story while real from $9.1 million facts concerning homelessness in to $4.4 million. IL are sprinkled in. Before the $4.7 Specific Illinois politicians will be million cutback, called out! shelters across Illinois had to turn away people more than 45,000 times last
  • 8. Film Title: Chicago’s Invisible Heroes Careful consideration will have to go into the process of combining the real life stories from the field advisors into this dramatic way of storytelling so that no one feels disrespected or that their struggles are being used for any other purpose than to inspire and help others.
  • 9. YouTube=More Social Medias The film on YouTube will be spread by first contacting Chicago area YouTube beauty “gurus” and asking them to mention the film in their tutorials, (popular “gurus” get thousands to millions of views on their videos with demographics in the range of women 18-34!) word and posts of the film will likely spread to Facebook and Twitter and expand to larger Chicago audiences. This was actually how I first learned about Kony2012-while watching a makeup tutorial on YouTube, the young lady mentioned the film and caught my attention. Haha just making light of the situation! 
  • 10. Lastly… We need to create a sense of urgency and set a time limit! While working with the coalition, I learned that they target the period during the Illinois State Budget review. I want the film to stamp the deadline of the budget review date and call on volunteers to urge area politicians bring the CCH’s programs up in review meetings and to allocate funding for the homelessness prevention programs and shelters.