Hi Mike and Victoria. Here is a slide show presentation that explains our marketing program for your home. We can go over this with you in person as well. Beth and Tom.
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Our Marketing Program for Mike & Victoria Ulrich
1. Marketing Proposal
Prepared For: Mike & Victoria Ulrich
5699 Cascade Place, Boulder, CO 80303
Presented By:
The White-O’Connor Team
Beth & Tom White-O’Connor, Broker Associates
Coldwell Banker,Boulder, Colorado
720-366-6196 (B) 720-276-0826 (T)
2. The White-O’Connor Team
Beth & Tom White-O’Connor
Broker Associates
Coldwell Banker, Boulder, CO
Agent Photo 720-366-6196 (B) 720-276-0826 (T)
• Specialists in preparing homes for sale and home staging
• Extensive knowledge of Boulder County
• Outstanding communication & negotiation skills
• Full-service customized marketing plan
• Dedicated to excellent service, attention to detail and results
3. Recent client feedback
“There are many people who will help you sell your house in Boulder. If you
want a real estate team that will add focused energy, presentation expertise,
good humor, and personal sensitivity to the experience, we highly recommend
Tom and Beth White-O’Connor.”
Tom and Carol Gordon
5657 Euclid Place, Boulder, CO
tjgchg@comcast.net, phone: 414-478-2207
4. Welcome to Coldwell Banker Residential Brokerage
Thank you for giving us the opportunity to
explain our plan to market your home for
sale. As you may know, Coldwell Banker is
the largest real estate company in
Colorado, and the United States. Our
company’s success is rooted in the
comprehensive marketing plan we provide.
We also take pride in the skills and
experience and the high level of customer
service that we bring to our clients. We love
what we do and we bring energy, creativity
and professionalism to the work we do to
help you sell your home.
5. Why choosing the #1 real estate
company in Colorado
will make the difference
• Cutting Edge Marketing Program - Internet,
Video, YouTube, TV & Print exposure
• Name recognition, value and experience
• With 14 offices and more than 1,100
Broker Associates in Colorado, we provide
greater exposure among more real estate
professionals
• Increased marketing strength and leverage
7. Our plan to help you sell your home
Our plan to help you sell your home includes the following 5 areas which we
will explain in detail.
• Home Preparation and Staging
• Marketing
• Negotiation
• Transaction Management
• Market Analysis and Pricing of your Home
8. Getting the highest price for your home
Staging & Marketing
Like any Home Seller, you want to get the highest price in the least amount
of time for your home. There are 2 main controllable factors that we focus on
to help you achieve that goal.
Staging - making your home look its
best through home preparation and
staging assistance.
Marketing - reaching the greatest
number of buyers through superior
marketing methods.
9. Why Stage your Home?
• You make more money: Staged
homes sell for approximately 10% more
• Your Home sells faster: Staged
homes Spend 78% less time on the
market than an “un-staged” home
Staging is the process of preparing
your home for sale. It involves
everything from cleaning, de-cluttering
and touch-up painting to arranging
furniture, and adding design accents.
10. Staging - expert assistance
Before becoming Realtors, we ran a
successful home decorating business for
over 20 years. Our services included
preparing homes for sale. We had great
success helping sellers sell their homes
quickly by doing cost effective, high impact
improvements like touch-up painting,
updating lighting and bath fixtures, removing
old wallpaper and many other things to make
the home look its best.
As part of our service, we provide free
consultation and assistance helping you
to prepare your home for sale.
11. Staging tips
Declutter
• Start packing now - books, toys, sports
gear, clothes, etc. Your house will show
better with Less Stuff.
• Clear off counters, table tops, bureaus,
etc. of excess items
• Streamline the number of pictures
hanging on the wall. It will make the house
feel more open.
• Straighten up book shelves.
• Remove excess and worn furniture.
• De-Personalize by removing most family
photos, awards, diplomas, etc. This makes
it easier for a buyer to visualize
themselves in the home.
12. Staging tips
Detail
• Clean Everything inside!
• Straighten up the yard - weed, pick up
debris, sweep, make it look nice.
• Touch Up Paint or Re-Paint walls,
baseboards, trim as needed
• Use Flowers! Buy flowers (nice artificial ok
too!). Great for entries, baths, kitchens, etc.
• Use colorful accents like towels and rugs
in the baths.
• Replace dated fixtures like lights & towel
bars with new ones. Low cost, big return.
• Use decorative items on the counters in
kitchen and baths.
13. Marketing
Our customized, Previews Marketing Program
is specifically designed for high-end homes like
yours. We’ve studied home buyers and we know
where they go to look for homes and what they
want to see. Our marketing strategy is targeted
to reach every channel that buyers use in their
search process, from the Internet to yard signs
to the newspaper.
The following slides detail these marketing
methods.
14. Marketing - Based on Research
The chart below shows the various methods Home Buyers use to find Homes. Our
marketing plan is specifically designed to cover all these methods, insuring the
broadest possible exposure of your home.
15. Internet Marketing
Where the Buyers Are
92% of home shoppers use the
Internet as part of their home search
process. Therefore, a comprehensive
online marketing program is essential
to generate the greatest possible
demand for your home.
16. Internet Marketing - What We Do
We’ve become the first company to fully embrace the Internet with a far-reaching vision and an
annual Internet marketing budget of almost $45 million. Now, when you ask “what are you
doing to sell my home?”, we can respond:
• “We’re driving traffic to your home through unprecedented
spending at America’s leading Internet real estate sites and
portals.”
• “We’re posting 25 or more photos of your home, videos
and a detailed property description." In fact, homes with
multiple photos generate 299% more hits online than those
without.
• “We’re using 70,000 search terms at the Internet’s biggest
search engine sites to drive home buyers to our online
properties.”
• “We’re distributing your home’s listing to over 400
websites.”
17. Internet Marketing
Coldwell Banker Residential Brokerage offers technologically savvy home buyers more ways
to find more homes via the Internet than any other real estate company. Your home will be
listed in over 400 websites including the most visited sites like Realtor.com, Zillow, Trulia,
Yahoo Real Estate and many more.
18. Internet Marketing - Enhanced Listings
In a survey of online home buyers, 81% found detailed property information very useful. To satisfy
this consumer preference, all of our listings on REALTOR.com and the other top property
websites are Showcase Enhanced Listings that include a highlighted bar to help your home stand
out amongst the other online listings, multiple photographs of your property and a detailed written
property description.
19. Marketing to Real Estate Agents
Through 2 MLS Services
Over 85% of Buyers use a Real
Estate agent to find a home to
purchase. Agents find homes in the
Multiple Listing Service (MLS). We
are among the 20% of Real Estate
Agents that subscribe to both the
Denver area MLS (Metrolist) and
the Boulder/Ft. Collins MLS (IRES).
This increases your home’s
exposure to many more agents and
their buyers.
20. TV Show - 9News/My20
Coldwell Banker TV Show
Coldwell Banker is the only Real Estate
company in Colorado that has it’s own TV
show. As part of our service, we will have a
60 second professional video made of your
home. This video will air on the Coldwell
Banker TV show on Saturday morning on
9News/My20 and will permanently reside on
YouTube. We will direct buyers to the video
through our internet marketing campaign and
MLS listings.
Buyers love to watch videos of properties so
this is a very effective marketing tool.
21. Mobile Brochure
CB Mobile Brochure
When a home buyer drives by your house
and sees our Coldwell Banker yard sign,
they’ll also see a toll free number to call for
information. This Coldwell Banker exclusive
delivers property information - text
descriptions, photos and videos - instantly to
a consumer’s cell phone.
While the potential buyer is seeing photos of
your home, we are receiving their phone
number so we can call and provide additional
information to them.
22. Open Houses
Over 40% of Home Buyers visit Open Houses
in their home search process. We love doing
open houses and find them to be a very
effective marketing tool.
Prior to each open house, we post signs at all
the nearby intersections and advertise at
various websites online to attract potential
buyers.
We’ll also hold an Open House for local
Brokers to invite them to see your home.
23. Magazine Advertising
When you list with us, we will place a professionally
photographed print ad in Colorado Homes & Lifestyles
magazine. As the oldest and most read home design
magazine in Colorado, Colorado Homes & Lifestyles
caters to upscale readers with information and ideas that are
useful, sophisticated and inspiring. With a distribution to
more than 32,000 affluent individuals throughout the state
and newsstands in Arizona, California, Idaho, Illinois, Texas
and Wyoming, Colorado Homes & Lifestyles reaches an
important audience—beyond our local marketplace.
All properties that are advertised in Colorado Homes &
Lifestyles are also featured on their website,
ColoradoHomesMag.com and the digital reprint that is
created for each issue, so your property reaches far beyond
the pages of the magazine.
24. Local newspaper advertising
We showcase your property to
thousands of weekly readers by
consistently advertising in the Boulder
Daily Camera. A print photo ad of
your home will appear in the Sunday
Daily Camera weekly.
25. Additional Marketing
In addition to Internet, newspaper and magazine ads, video and open houses
we attract qualified buyers by using the following methods:
• Property Flyer – We prepare a professional,
color flyer with photos and highlights of your
home to distribute to potential buyers
• Just Listed Postcards – We’ll create and
distribute professional postcards announcing that
your home is now on the market to your
neighborhood
• Virtual Postcard – Tapping into our vast network
of real estate and personal and professional
contacts, we will create and mass distribute a
professional e-postcard announcing your home’s
availability
26. Additional Marketing
• Other Brokers – We cooperate with and invite other
brokers in the community to tour your home in order
to find a buyer
• Relocation Connection – Prospects for your home
also come from relocation services. Coldwell Banker
is affiliated with the largest relocation company in the
country, Cartus, which drives additional buyers to
your home.
• Referral Network – Weekly sales and periodic
regional meetings allow Broker Associates to
present new listings. Other Broker Associates then
refer to their client databases to identify potential
buyers and arrange viewing appointments
27. Skillful negotiation
When offers are presented, we will advise
you and help you obtain the best possible
price and terms. Understanding the various
standard contract forms and the vast array
of contractual issues is key to negotiating the
best terms to meet your needs.
Using excellent communication with potential
buyer’s agents and skillfully directing
conversations to achieve a mutually
acceptable offer is of the utmost importance.
We will promote your interests and assist in
developing a clear and binding contract.
28. Transaction management
Many details must be attended to
before a sale becomes final
including inspections, monitoring
contract deadlines, estimates for
repairs needed, amending contract
when needed, etc. We know how
difficult and time consuming this
process is and we place a high
priority on supervising it closely.
We make sure all of the required
documents are handled in a timely
fashion.
29. Added value services
Relocation and referral services Coldwell Banker Home Protection Plan
Cartus Relocation, our largest relocation Our exclusive Coldwell Banker Home
resource, represents 67% of the national Protection Plan offers security to you and
relocation business and also services to your buyer. Insuring your home
nearly 200 of the Fortune 500 against covered mechanical system or
companies. Referrals from these major built-in appliance breakdown
relocation resources provide during the listing and
us with qualified buyers who escrow period gives
will be among the first to both parties peace of
learn about your home. mind.
30. Determining the list price
We will help you determine the list price of your home by
providing you with a thorough market analysis. Tom has a
Masters Degree in Statistics and enjoys studying the market and
providing information to our clients. Some of the factors that
influence the list price of your home are:
• Physical Qualities – Location, floor plan and condition of your home
• Market Conditions – Interest rates and availability of financing, buyer and
seasonal demand, state of the economy and recent property sales
• Competition – Inventory and pricing of homes actively on market, and
pricing for comparable properties that have recently sold
The price you paid for your home or the proceeds you want from the sale
have no effect on the value of your home.
31. Pricing strategies
Determining an accurate list price for your home is important for
these reasons:
• The closer your home is priced to fair
market value when it first comes on the
market, the more likely it will sell quickly
and at the highest price
• The higher your home is priced above
market value, the fewer the number of
buyers that will bother to consider it
32. Potential buyer pyramid
For Home Sales, Statistics have
shown:
• There is only a 20% chance of sale if
priced at 15% over market value
• There is only a 30% chance of sale if
priced at 10% over market value
• There is only a 50% chance of sale if
priced at just 5% over market value
• But…There is a 95% chance of
sale if a home is priced at
market value
33. Best chance to sell -
The first 3 weeks.
You’ll get the most showings
and the most serious buyers
in the first few weeks your
home is on the market.
That’s why it’s so critical to
price your home correctly at
the outset. The chart on the
next slide illustrates this.
35. Thank you for this opportunity to represent your
home
We appreciate this opportunity to explain our customized marketing plan to you. We
look forward to speaking with you in person to answer questions and provide more
detail.
As a Coldwell Banker Residential Brokerage real estate professional, we offer many
advantages:
• A company with worldwide name recognition and unparalleled resources
• A comprehensive marketing plan that covers every critical marketing channel
• A team of two licensed realtors with a wealth of complimentary skills
• A third team member - our non-selling, managing broker
• Over 50 years, combined, in the “home” business
• Great organizational and people skills
36. Recent client feedback
“We sold our house ($700k - $800k price range) in less than 3 months in a
generally bad market for real estate, given the economic news coming out
during summer 2011. Our house sold while others in the neighborhood are still
for sale, and we attribute that to the marketing strategy and presentation of our
house, in which Beth and Tom were intricately involved. Their market analysis
and pricing strategy proved to be on target.
Tom and Beth devoted exceptional energy to selling our home and really rose
to the occasion during our negotiations, through several rounds of tricky
counteroffers, and we were able to sell close to our asking price during a time
of downward pressure on real estate prices. We especially relied on their team
to find a good strategy for accepting a contingent offer and securing a backup
offer. “
Carol and Tom Gordon
tjgchg@comcast.net, phone: 414-478-2207
37. Recent client feedback
“My real estate agents were Tom and Beth White-O’Connor and they were
fantastic! The two things that come to mind when I think about working with
them is: that we were a team; and that also they had great integrity. One of the
most amazing things, and I’ve never heard of this happening before, was that
they actually came to my home and spent a day with me and they helped by
doing some minor repairs and we just had a great time working together.
All of the paperwork went very smoothly and it was just sort of a dream. I
thought that it would be a little bumpier but it was actually fun. So I highly
recommend you calling them if you need help selling your home or even
purchasing a home. I think it’ll be a great experience for you.”
Susan Snyder
susanclaire123@comcast.net
38. Recent Client Feedback
“Coming in to the area from Texas, we were clueless about
the real estate market here. Meeting Tom and Beth was the
best thing that could have happened. They were extremely
patient, and sacrificed their time and even some potential
income to make sure we found the right fit for us. We never
felt pressured or rushed. Honestly, it was more like
working with old friends than realtors, except they were
much more savvy than our actual old friends.”
Tiffany Whitehorn and Kirk Steadmon
kasteadmon@yahoo.com, phone: 303-818-3615
39. Recent Client Feedback
“Tom and Beth served as the complements to our weaknesses in
our search for a new home. They listened to what we needed and
worked tirelessly to find us that home. After working with us for a
while, they knew to bring up a house which we had already
discounted, as their strength of visualization could help us to
understand that we had tossed aside a perfectly good house
unnecessarily.
Needless to say, we’ve been very happy working with Tom and
Beth. They both saved us from disaster and found us the house
we wanted to buy after a 4 month search. We recommend their
services unequivocally.”
Art Zirger and Mary Rowe
1327 Scrub Oak Circle, 303-247-1925
40. Thank you for this opportunity
The White-O’Connor Team
Beth & Tom White-O’Connor, Broker Associates
Coldwell Banker Residential Boulder
720-366-6196 (B) 720-276-0826 (T)
