The world in a blink, how Google Glass will change the Retail World

1. GOOGLE GLASSES –
THE WORLD IN A BLINK
Use case of Google Glasses in Retail

2. When you’re entering a store to buy a pair
of dress, what information do you require?
• Styles which are available
• Where is it located
• Colours and Sizes
• The price
• Who else is selling the product
• How does it look
What does the store operations team look
for
• What quantities are on the shop floor
• What are the inventory levels in the
BOH
• Visual Merchandising checks
• Pulling up Customer Record
• Shelves are stocked up
CUSTOMER RETAILER

3. Google Glasses – World in a Blink
Google Glasses are going to change the world
Google Glass is a camera, display, touchpad, battery
and microphone built into spectacle frames
Overlaying data into your vision has benefits:
- Directions become more intuitive
- Real-time translations or transcriptions of what is
being said
- Scroll through and reply to messages - all on the fly
- Messages / Offers / Adverts can be sent real time to
the wearer

4. Google Glasses – World in a Blink
GPS could be used for way finding or to alert shoppers
to offers when they are near certain stores.
Google Glasses can be used as another vehicle for
location-based marketing
The glasses could also facilitate a real-time sale,
where customers don't even need to be in the store to
purchase something
Retailers can track customer movement in store and
the eye movements to understand their behaviour
Managers can could chat with employees while they
both view a virtual checklist instead of doing live Audits

5. Google Glasses – The Shopping InABlink
Add products to your Virtual Cart
Link your Loyalty Programs, Debit / Credit Cards,
Paypal to Google Account
Look up product information, pricing real time
Get real time offers for products / services
Add products to your Virtual Cart by scanning them
Keep a running total of your purchases
Go to Self Check Out
Auto payments
Auto debit / credit loyalty cards with points
Alerts on vouchers for next shopping trips based on
real time customer basket analysis

6. For more information on how we can help
your business please contact
Naval Vithalani
Email – tonaval@yahoo.com