Developing Marketing Strategies & Plans Chapter 2

1. Developing Marketing Strategies & Plans Chapter 2 QUIZ Frederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIa http://www.tonguntalan.blogspot.com

2. 1. Holistic Marketing integration except: A. value exploration B. value delivery activities C. value creation D. value examination http://www.tonguntalan.blogspot.com

3. 2. Characteristic of Core Competency except: A. A source of competitive advantage B. Applications in a wide variety of markets C. Difficult to imitate D. easy to advertise http://www.tonguntalan.blogspot.com

4. 3. a tool for identifying ways to create more customer value because every firm is a synthesis of Primary & Support activities performed to design, produce, market, deliver & support its products. A. Value chain B. Value link C. Value connection D. Value added tax http://www.tonguntalan.blogspot.com

5. 4. a good mission statement should be ____________? A. Focuses on several marketing goals B. takes a short term view C. short, memorable & meaningful D. stresses minor policies http://www.tonguntalan.blogspot.com

6. 5. an Important characteristic of a Strategic Business Unit Is _____________? A. has several managers B. single business C. various competitors D. multiple business formats http://www.tonguntalan.blogspot.com

7. 6. To shape the company’s business & products so that they yield target profits & growth is the aim of strategic planning. True or false? A. True. That’s the aim of strategic planning B. False. That’s the aim of marketing plan http://www.tonguntalan.blogspot.com

8. 7. Levels of marketing planning includes strategic marketing planning & Tactical marketing planning. True or false? A. True B. False http://www.tonguntalan.blogspot.com

9. 8. Strategic business units can be compared to the..? A. hospital executive committee B. department of medicine C. hospital cashier D. management committee http://www.tonguntalan.blogspot.com

10. 9. Diversification growth A. St.lukes Medical Center going into medical tourism thru the internet B. The Medical city forming a research unit to discover new treatment options C. Asian hospital offering more surgical specialties to more clients D. PGH providing more OPD time to accommodate patients from the provinces http://www.tonguntalan.blogspot.com

11. 10. SWOT analysis A. Strength means St. Lukes Medical Center showcasing its state-of-the-art medical equipments. B. Weakness means Phil Heart Center is unable to accept OB-GYN patients C. Opportunity means National Orthopedic may try accepting open-heart surgeries D. Threat means, PGH must also entertain HMO’s since Manila Doctors accepts HMO’s http://www.tonguntalan.blogspot.com

12. Developing Marketing Strategies & Plans Chapter 2 QUIZ Frederick Untalanv49Marketing Management MBA in Health Batch 8AGSB Marketing Class Coached by Prof. Remigio De UngrIa http://www.tonguntalan.blogspot.com