Unbridled economic growth has locked our identities to the things we possess. Our individuality is shaped by what we own rather than the relationships we have with other people or our landscape. Museums have encouraged this. If they are not seduced by the glamour of treasure, they are overly concerned with narrative so that the sole purpose of objects is to tell a linear human story, invariably one of ‘progress’.
The Happy Museum Project looks at how the museums can respond to the challenges presented by the need to create a low-carbon future where prosperity relies not on an individual’s ability to consume but on his or her capacity to co-operate and collaborate. Its proposition is that museums are well placed to play an active part, but that grasping the opportunity will require reimagining some key aspects of their role, both in terms of their relationship with their visitors and communities, but also in the way they relate to the objects in their collections
4. Positive Psychology
• Positive Emotion
The Pleasant Life
• Eudaemonic Flow
The Good Life
• Using your strengths to
create something greater
than you are
The Meaningful Life
• We would spend less time
treating mental illness if we
spend more time promoting
mental wellness.
Martin Seligman
5.
6.
7. • More unequal societies are bad
for almost everyone within
them – the rich as well as the
poor
• Almost every modern social
and environmental problem –
ill health, lack of community
life, violence, obesity, mental
illness, long working hours big
prison populations – is more
likely to occur in a less equal
society
8.
9. The Western Economy
… has given us wealth beyond measure, but has
taken away the chief benefits of wealth, the
consciousness of having enough
Robert and Edward Skidelsky
10. Joseph Stieglitz, The Price of Inequality:
How Today's Divided Society Endangers
Our Future
Amartya Sen – The Idea of Justice,
Robert and Edward Skidelsky – How Much
is Enough,
Diane Coyle – The Economics of Enough,
11. The Five Ways to Well-Being
Connect
Be Active
Take Notice
Keep Learning
Give
20. Chiltern Open Air Museum
Imperial War Museum North
The Beaney Art Gallery, Canterbury
Reading Museum
The Garden Museum, London
Shakespeare’s Birthplace
The Cinema Museum, London
London Transport Museum
The Manchester Museum
The Story Museum, Oxford
Godalming Museum
The Lightbox, Woking
21.
22.
23. What we’ve learnt
• Greatest impacts are on
Individuals as well as
than organisations
• A network is more
powerful than a
hierarchy
• Linking well-being to
environmental
sustainability is more
difficult than it looks
• The power of speaking
openly about bigger
issues and the wider
context
24. Happy Museum
Principles
1. Create conditions for
wellbeing
2. Pursue mutual
relationships
3. Learn for resilience
4. Value the environment
and be a steward of
the future as well as
the past
5. Be an active citizen
6. Measure what matters
25. Happy Museum
Principles
1. Create conditions for
wellbeing
2. Pursue mutual
relationships
3. Learn for resilience
4. Value the environment
and be a steward of
the future as well as
the past
5. Be an active citizen
6. Measure what matters
26. Happy Museum
Principles
1. Create conditions for
wellbeing
2. Pursue mutual
relationships
3. Learn for resilience
4. Value the environment
and be a steward of
the future as well as
the past
5. Be an active citizen
6. Measure what matters
27. Happy Museum
Principles
1. Create conditions for
wellbeing
2. Pursue mutual
relationships
3. Learn for resilience
4. Value the environment
and be a steward of
the future as well as
the past
5. Be an active citizen
6. Measure what matters
28. Happy Museum
Principles
1. Create conditions for
wellbeing
2. Pursue mutual
relationships
3. Learn for resilience
4. Value the environment
and be a steward of
the future as well as
the past
5. Be an active citizen
6. Measure what matters
29. Happy Museum
Principles
1. Create conditions for
wellbeing
2. Pursue mutual
relationships
3. Learn for resilience
4. Value the environment
and be a steward of
the future as well as
the past
5. Be an active citizen
6. Measure what matters
30. The value of Museums
and Happiness
The Value of Musuems to people’s
happiness is £3,200 per year, per
person.
This compares to:
Being an audience in the Arts £2,000
Participation in Arts activity £1.500
Participation in Sport £1,500
Crucially it is questionable that growth witnessed in the previous twenty years is compatible with the environmental challenges which face the planet. It has been suggested that if global growth rates continue at the present level humans would need the resources of 3 more planets to sustain life to our current expectations.
So although the last 20 years has seen a slew of new and inspiring museums being built on the back of economic growth (growth that in the UK especially was built on debt and speculation). There is no guarantee that western economic growth will return to pre-2007 levels for at least decade, if at all.
Despite decades of economic growth our general wellbeing has flat-lined and inequality is rising, USA richest 20% control 80% of wealth – similar in UK and other Western Countries and getting worse. Meanwhile there is compelling research from academics like Kate Pickett and Richard Wilkinson that more equal societies do better. Their book, The Spirit Level pulls together a weight of research worldwide which demonstrates that the health of our democracies, our societies and their people, is truly dependent on greater equality.
We redefined the purpose of the Museum of East Anglian Life as a social enterprise because we felt its strength lay not just in its collections or historic buildings but the social networks built between visitors, volunteers and people who work there. We were inspired by the New Economic Foundation’s (nef) Five Ways to Well-Being to describe the museum as a space for people to be active, learn new things, look at the world differently, make friends and give something back.
In the early 1970s the landlocked, autocratic Buddhist kingdom of Bhutan developed a system of Gross Domestic Happiness as a counter to GDP as a measure of economic well-being. Alongside standard economic measures, the index accounted for such social issues as time spent with families, strength of communities and impact on biodiversity. In 2005 and 2009 the radical think-tank New Economics Foundation (NEF) published the Happy Planet Index, largely inspired by work at the University of Bhutan.
It is this kind of change in perspective towards economic wealth that is driving a lot of much more grass roots initiatives . Ideas such as Time Banking . US model, where the currency is literally ‘time’. Instead of paying for a service, you get ‘time credit’ which you can redeem for another service at a later time. Brixton Pound – currency localised to Brixton, to encourage people to spend money locally, support small shops and businesses and generate a vibrant community. http://vimeo.com/56008622
I’ve worked in museums since 1997, which I think co-incides with what could be described as the good times for culture. It was a a time when expansion and growth were unprecedented. Our major towns and cities have a slew of new, beautifully designed and inspiring museums. These new museums and the policy of free admission have inspired increasing numbers of people to enjoy arts and their heritage. But this kind of exponential growth can’t go on forever. The current financial crisis has shown the limits of growth. A desire for growth has skewed the way people who work in culture think. By proving our contributes to the economic potential of a locality or the country as a whole, we get more money, with more money we can do more stuff for more people. This is fine to a point but I think it has created a rigid, mechanistic mindset in the practice of museum people. We spend much time trying to prove to treasury for the next CSR or our local authority next round of budget setting, that culture can contribute to objectives in a range of areas from reducing crime to improving educational attainment, to improving health and contributing to economic regeneration. Whilst this may be true, for me this approach has taken much of the joy out of our work. We may be culturally richer than ever before but are we happier. I think our efforts should be less geared to producing more cultural stuff and but should concentrate on the happiness of our people be they, visitors, contributors, staff or volunteers. We often pride ourselves in putting people at the heart of the museum – we should put the museum in the hearts of our people. This is the way to build the social capital which is the keystone to the resilient and sustainable communities of the future.