The document discusses Twitter and social media use in business. It notes that Sacramento ranks 4th among cities for Twitter use by business people and 33rd for overall social media use. It encourages businesses to use Twitter and social media to promote their brand, share information with followers, and not fall behind competitors that are actively using these platforms. Finally, it provides best practices for using Twitter etiquette, hashtags, retweets, and integrating Twitter with other social media sites.