1. Advertising Overview

2. What is SlideShare
The World’s Largest professional content Sharing network

3. for owerPoint
• Upload and share information
• More than PPT: Videos, Docs & PDFs as well
• Embed into blogs and sites
• Share on Facebook, Twitter & Linkedin

4. Majority of traffic comes via Search
• These searches often lead to SlideShare presentations

5. SlideShare Traffic
Traffic has doubled every year since launch

6. Executives & Decision Makers
SlideShare has high composition of C-level
Executives and IT Decision Makers
Decision Makers Index
Management (VP, Director, Manager) 120
Online publishing/sites 241
Education/Training 133
Authorize Business Purchases 114
Source: comScore, March 2012

7. SMB
SlideShare has high composition of Small and
Medium Business Owners
Small/Medium Businesses Index
Micro Business (1-24 employees) Owners 138
Small Business (1-49 employees) Owners 140
Small Business (1-99 employees) Owners 138
Self-employed 125
Source: comScore, March 2012

8. Advertising Opportunities
• Display Ads
• Home Page Sponsorship
• Custom Content Unit
• Branded Channels

9. Display Ads
728x90
728x90
160x600

10. Home Page Sponsorship
Top
Presentation
300x250

11. Custom Content Unit
Custom-designed unit
integrates with SlideShare
• Combines SlideShare
content & brand message
• Units have had high CTR
• SlideShare creates unit
• Only need brand logo,
messaging

12. Channels
Companies create
Channels/Networks
to house their content
on SlideShare
Use them for:
1. Branding
2. Communication
3. Engagement
4. Lead Generation

13. SlideShare Network: Cisco
Networks can house content from different
parts of organization Cisco LATAM
Cisco Data Center
Cisco IBSG
Cisco SP 360

14. Generate Sales Leads
• Unlimited leads
• Customizable form
• Geo-targeted
• Lead API
• Salesforce, Eloqua, Marketo

15. Align other social media
Tie in:
• LinkedIn
• Twitter
• Facebook
• Company Blog

16. Analytics
Gain and track social
media engagement

17. Advertising Partners

18. SlideShare & LinkedIn
On Profile Page
On Home Page

19. Summary
• Broad reach—10MM+ monthly uniques
• Strong user engagement
• Attractive business/tech-leader audience
• Broad reach & targeted, customizable ad
opportunities

20. Thanks
For more information, please contact:
Tony Stucker
Director of Advertising Sales
tony@slideshare.com
650.796.0321