The document discusses how media messages, through news and entertainment media, present both challenges and opportunities for mission work. It notes that as technology spreads, so do local and global media messages. It provides examples of how media usage has grown dramatically in places like Africa in recent decades. The document argues that mission work should include media awareness, critiquing media messages to uncover underlying worldview themes around issues like reality, humanity, knowledge, morality, and humanity's deepest needs. Engaging with media messages can help explore both points of contact and tension between perspectives. It concludes by asking how learning to engage missiologically with media could help in specific contexts.
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CT2010: Media Messages Matter (multiplex)
1. Media Messages MatterMedia Messages Matter
News andNews and
Entertainment MediaEntertainment Media
as Missiologicalas Missiological
ChallengesChallenges
9. Media Messages MatterMedia Messages Matter
Percentage online
0
10
20
30
40
50
60
70
80
90
N. America Africa
Online Offline
10. Media Messages MatterMedia Messages Matter
0
500
1,000
1,500
2,000
2,500
2000 2010
Africa Asia Europe
Middle East N. America Latin America
Oceania
Percentage growth
11. Media Messages MatterMedia Messages Matter
Africa
Asia
Europe
Middle East
N. America
Latin America
Oceania
12. Media Messages MatterMedia Messages Matter
YouTube
QuickTime™ and a
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13. Media Messages MatterMedia Messages Matter
FacebookQuickTime™ and a
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45. Media Messages MatterMedia Messages Matter
• What are the dominant worldview
perspectives coming through the
media in your context?
• How would learning to engage
missiologically with media help you in
your particular context?
• What help (particularly resources
and training) would you find
most helpful?