1. Boolean is not an
Alien language

2. Presenters
Aaron
Lintz
aka
Mr.
Spock 2
Kevin
Walter
s
aka
Captai
n Kirk

3. Captain's Log
Kevin Walters
aka “Captain Kirk” is the fearless leader with more
than 17 years of staffing expertise, mostly focused
in technology. He fell into the field of recruiting
because of his love of technology and helping
people. His mission is to travel the galaxy to share
his knowledge and wisdom with his fellow
recruiting/sourcing community.
Aaron Lintz
aka “Mr. Spock” is the logical one. He is heavily
involved in technical sourcing methods and
underlying data that leads to recruiting success. 3

4. 2
1
Our Purpose Today
What is Boolean?
Syntax Commands
4
4
3 Types of Search Engines
Best Practices for
Practical Use

5. 8
7
Our Purpose Today
cont.
Automated Boolean Tools
Google Search Engine (CSE)
Organizing and sharing
your work
5
6
5
Good vs Great Boolean
use

6. What is Boolean?
Boolean is the use of logical
commands/operators to perform
searches:
Search Engines (Google, Bing,
Yahoo),
Resume databases (CareerBuilder,
Monster etc.) Applicant tracking
systems 6

7. What is Boolean?
Boolean operators help you find results
more closely related to profiles or
resumes you are looking for.
Quotes
AND
OR
NOT
Parentheses 7

8. Boolean Operators
“Quotes” Tell your string exactly what
to look for in the search “Systems
Engineer”
8
“Systems
Engineer
”

9. Boolean Operators
AND - Tells your string to join different
concepts or aspects of the search.
Separate terms using upper-case AND
Systems AND Engineer
9
Systems EngineerWA
RP

10. Boolean Operators
OR Tells your string to connect similar concepts,
terms that mean the same thing. Separate terms
using upper-case OR
Systems OR Engineer
10
Systems
Enginee
r

11. Boolean Operators
NOT Tells your string to exclude a particular
terms from your search, use a uppercase
NOT before the term
“Systems Engineer” NOT developer
11
Systems
Engineer Develope
r

12. Boolean Operators
Parentheses – For more complex searches
allows you to nest terms and modifiers ( )
(“Sales Engineer” OR “Technical Sales
Engineer”) AND territory
12
Sales
Engineer Territory
Technical
Sales

13. Syntax Commands
Inurl: keywords in the URL of the page or file
Intitle: keywords in the title of the page or
file
Filetype: Restricts results to a specific
format (i.e. Docx, PDF)
Site: Restricts results to a single domain 13

14. Syntax Commands
inurl:
14
inurl:linkedin.com/pub emc “account
manager” enterprise

15. Syntax Commands
intitle:
15
About
22,100
results
(intitle:”resume for” OR intitle:”resume of” OR
intitle:”Curriculum Vitae” OR intitle:”’s resume”) EMC
("cloud systems engineer“ OR "storage engineer")
-submit -jobs -apply -example -sample

16. intitle: & filetype:
16
(intitle:portfolio OR intitle:resume OR intitle:CV
OR intitle:vitae) (filetype:pdf OR filetype:doc OR
filetype:docx) Atlanta, GA
"cloud" “systems engineer” -job -apply –submit -
postjob

17. LinkedIn
17
site:www.linkedin.com/in OR site:www.linkedin.com/pub
-pub.dir "Atlanta area" emc “account manager” enterprise

18. Types of Search
Engines
18
• Crawler Based Engines: (Google & Bing)
• Meta- Search Engines: (ixQuick, Dogpile,
Torrentz)
• All-Purpose Search Engines: Business, Image,
News, Forum, Games, Human Search,
International, Job, Legal, Maps, Medical,
Multimedia, Peoplehttp://www.thesearchenginel
ist.com/
http://www.searchenginedir.

19. Best Practices
Use multiple search engines (Google,
Bing, Yahoo)
Try using crawler / meta-search engines
like www.dogpile.com
Learn the keywords and syntax
commands to help maximize your 19

20. What is the
difference
between
good & great
Boolean?
QUIZ
TIME

21. Which keywords give you the
best results on LinkedIn?
A "Presidents Club"
B "President's Club"
C "Presidents' Club"
D President's Club 21

22. Best is not the same as most
results
A "Presidents Club" 59,051
B "President's Club" 87,175
C "Presidents' Club" 59,047
D President's Club 1,341,514
"Presidents Club" OR "President's Club“
LI Currently ignores apostrophe after word
Free LinkedIn, keyword only as shown
22

23. Context matters
"Presidents Club" OR "President's
Club" = 139,333
Title = Sales (Current or Past)
Remove 40% junk = 85,505
Free LinkedIn, keyword only as shown
23

24. Industry Matters
Top Companies
ADP, Oracle, Cintas, Medtronic, Avon = 3k
Let’s chip away and find more
Novartis, Boehringer Ingelheim, AT&T, Xerox,
Hewlett-Packard =1.5k
Correct Boolean in Company facet to remove top 10
companies from results
NOT(ADP OR Oracle OR Cintas OR Medtronic
OR Avon OR "Novartis" OR "Boehringer" OR 24

25. Language
If I recruit pharma, I only want these
MedtronicIngelheim
Boehringer Novartis
When I speak to someone from these
companies, I will always ask about recent
president’s club success
This is the value of Great Boolean in the right
life form’s hands 25

26. Stay organized
26
Sync iPhone
bookmarks to
chrome
Official from apple
so safe
Shared bookmarks
with multiple
editors
Group by category

27. Automated Boolean tools
http://recruitin.net/
27

28. Automated Boolean tools
cont.
mentor.socialtalent.co
28

29. Google Search Engine (CSE)
https://cse.google.com/cse/
Write the Boolean once so searching is simple
Synonym engine or turn off
Schema meta data control
Search only listed sites or emphasize or exclude
Suggested sites
Label refinements to filter results
29

30. Useful example CSEs
30
Diversity Sourcing Carlos Garcia
Diversity Associations
booleanstrings.com
Google-Plus sourcebreaker.com
LinkedIn New
sourcebreaker.com
Another LinkedIn One
recruitingtools.com
Hidden Resumes booleanstrings.com
RESUME SEARCH airsdirectory.com
Document Finder

31. Thank You
Aaron
Lintz
aka Mr.
Spock
@aaronlint
z
31
Kevin
Walter
s
aka
Captain
Kirk
@top2krecr