Jo Stumpner gave this presentation to the Milwaukee chapter of the Business Marketing Association on December 3, 2013.

1. +
The Next Generation of Digital
Advertising to Drive Business
Results
December 3rd, 2013
Twitter: @jostumpner @topfloortech

2. +
Top Floor Technologies

Website Design &
Development

Internet Marketing

Web Analytics &
Conversion
Improvement

Marketing & Branding
Strategy
Maximizing Online Marketing Results
for Hundreds of Businesses Since
1999
Twitter: @jostumpner @topfloortech

3. +
Getting the Most
From Today’s Workshop
Write down 2-3 learning points
that you will begin putting into
action within the next two
weeks. Then – follow through.
Twitter: @jostumpner @topfloortech

4. + Agenda
1.
Remarketing Basics
2.
Targeting Strategies
3.
Measuring Performance
4.
Display Network Tips
5.
On The Horizon
6.
Q&A
Twitter: @jostumpner @topfloortech

5. +
Remarketing Basics
Twitter: @jostumpner @topfloortech

6. + Remarketing Basics
Twitter: @jostumpner @topfloortech

7. Remarketing Basics
Twitter: @jostumpner @topfloortech

8. Remarketing Example
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9. Remarketing Examples
Twitter: @jostumpner @topfloortech

10. + YouTube Remarketing Example
Twitter: @jostumpner @topfloortech

11. + Examples of Various Remarketing Ads
Twitter: @jostumpner @topfloortech

12. +
Targeting Strategies
Twitter: @jostumpner @topfloortech

13. Targeting Strategies
Twitter: @jostumpner @topfloortech

14. Targeting Strategies
Twitter: @jostumpner @topfloortech

15. + Targeting Strategies – Topic or Contextual
Twitter: @jostumpner @topfloortech

16. + Targeting Strategies – Affinity Segments
Twitter: @jostumpner @topfloortech

17. + Measuring Performance
Twitter: @jostumpner @topfloortech

18. Measuring Performance
Twitter: @jostumpner @topfloortech

19. Measuring Performance
Twitter: @jostumpner @topfloortech

20. Conversion Attribution
Twitter: @jostumpner @topfloortech

21. Conversion Attribution
Twitter: @jostumpner @topfloortech

22. +
Display Network Tips
Twitter: @jostumpner @topfloortech

23. Tips - Getting Started - Remarketing
Twitter: @jostumpner @topfloortech

24. Tips - Getting Started - Remarketing
Twitter: @jostumpner @topfloortech

25. Tips - Getting Started - Remarketing
Twitter: @jostumpner @topfloortech

26. Tips - Getting Started - Remarketing
Twitter: @jostumpner @topfloortech

27. Tips – Optimization
Twitter: @jostumpner @topfloortech

28. +
On The Horizon
Twitter: @jostumpner @topfloortech

29. On The Horizon
Twitter: @jostumpner @topfloortech

30. +
Q&A
Twitter: @jostumpner @topfloortech