Search engine optimization articles includes most common mistakes in search engine optimization as incorrectly designed websites, poorly written content in website, replica of content, improper use of meta tags, site without meta tags, absence of sitemap for website, page cloaking in website, over optimization affects your website, absence of back links, inadequate marketing plan by Topranker.in a search engine optimization company in India.

1. Important Factors for Google in Preparing Search Results
Google is considered as one of the most popular and powerful search engine in the world. In very
short period it has developed various advanced products/features for its search engine such as
alerts, blog search, book search, earth, map, images, news, product search, custom search, lab
etc; added extra features for communicate such as blogger, calendar, gmail, groups, orkut,
googletalk, YouTube and many more.
It utilize most advanced and powerful search technologies and implement it with time by time to
provide accurate and advanced search results to its worldwide internet users. There are various
factors which are considered by Google spiders for preparing search results.
What is Google Search Engine Result Pages (SERPs)?

2. SERPs of Google or other browser are the list of pages that includes all relevant
website/webpage addresses (URL) which are most likely matched with the query [ keyword or
keyword phrases ] entered by the internet users. It contains list of websites with page titles, a link
to the page, and a short description related to keyword query.For example if user want to search
for SEO company in India, it enters in Google search box as -> SEO Company, India
For this particular search, Google spiders/robots prepare index from its databases by searching
the most relevant websites in its result pages. On the basis of search terms, it prepares list of SEO
Company in India in its search result pages.
SERP’s link includes following type of information with your search results.
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Spelling Suggestion / Correction
Dictionary Definitions
Cached Pages
Similar Pages
News Headlines
Product Search (Froogle)
File-Type Conversion
Translation
Book results
For Preparing these SERPs this browser uses various calculation and permutation as per its latest
search technology.
SEO Factors considered by Search Engines
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Page Titles
Page contents
Head Tags, Anchor Tags
Meta tags, description, keywords
Keyword Density
Relevancy of page contents with keywords and keyword phrases
No of pages in websites
Sitemap
Inbound links [ more number of quality links]
Quality of website content
Image optimization
Other than factors which are considered in search engine optimization of websites, there are
some additional factors which are considered by browsers as follows:
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Domain Details
Domain Registration Date
Length of Domain renewal (1 year, 2 years, 5 years etc)
Name and addresses of admin & technical contacts

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DNS Records
Name Servers Address
Name and Address of Hosting Company
Domain Data Consistency
Length of time spent on a given site/page
Frequency of visits to particular sites/pages (history)
Google’s page rank system gives priority to sites having relevant and trusted information.
Websites with having good quality links get more advantages. Such linking boosts the PageRank
of high-quality sites. Consequently, more accurate web pages are typically listed on top then
website with irrelevant information. This browser Converts all file types it searches to either
HTML or text unless they already are in one of these formats. It searches a variety of file formats
including File Format, Suffix and Description. It always strives to make users search easy to find
any type of information whether it is website, news articles, word definition, or to buy products.
The technology used by this browser and others are very hard to understand by common people.
It requires lots of research and experiments to get success in building good optimization practice.
If you are looking for getting good ranking in search engine result pages, you need help of
professional and experienced SEO Company who can guide you to get success in building long
term good position of your website in SERPs and promoting web site.
Contact at info@topranker.biz for ethical SEO services by SEO Company in India.