Using Adobe Photoshop For Creating Publicity Materials
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These slides were presented to the Publicity officers of De La Salle University Business Management Society. The presentation aims to teach the basics of Photoshop and the proper use of typography and color in designing publicity materials.
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Using Adobe Photoshop For Creating Publicity Materials
- 1. Presented by Gialogo, Ermilo John, Jr. D. BSCS-IST, De La Salle University 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
- 3. 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
- 4. The Menu Bar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
- 5. The Options Bar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
- 6. The Toolbar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
- 29. 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Monochromatic Color Scheme - http://haveamint.com/
- 31. 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Analogous Color Scheme - http://regines.net.au/
- 33. 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Complementary Color Scheme http://www.ufl.edu/
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- Not appealing: You only see the words; presents no mood or personality.
- After example: No drawing No border Just change of typefaces
- Before: Top typeface: Very light, refined and even delicate in appearance– bad choice for a billboard plugging a ranch. Not convincing as a wild West. Other typeface: complex, lighthearted. Not convincing for the rugged outdoor Western life.
- After: Reminds of the lettering in newspaper ads and posters from the early Western settlements. More convincing and has a western mood.
- Before: Type not noticeable for public notice After: Stern and insistent message. “ It means business” “ Ignore me at your own peril.”
- Before Matching type with illustration Type used in not “futuristic”. It has a nineteenth century root. Does not match the modern drawing Does not match the theme “world of the future”.
- After Has a futuristic look (some sort of robocop thing) Matches the drawing and the theme
- Before Type alone logo Has a good design although it is plain and does not have a personal touch being a logo
- After Adds elegance Logo appears unique Imparts sense of unity because knotted
- Don’t show off everything that you own! Over decorated Lacks organization
- Don’t use more than two typeface families in a single document.
- There are specialty fonts!
- One color, varied hues
- Colors adjacent to one another in the color wheel