Slides for a 90 min presentation on content marketing in the Real Estate space. Anything from what to write about to how and where to share to who to share it with and some ideas about simple video blogging. Topic is real estate but can be applied to any industry. It's all about sitting down and putting the content together.

1. Ara Mamourian - Broker of Record Spring Realty Inc.
Blog Smart - Blog Often
and most importantly:
Be You!
SpringRealty.ca
BetterMLS.ca

2. 5 Components of a good Blog
❖ Headline
❖ Feature Image
❖ Original Viewpoint
❖ Courage to be Imperfect
❖ Emotion and Humanity
❖ Video - Most important now.

3. Headline
❖ Describe your content in an honest and attractive way
❖ Make BOLD statements (no that's not a KW plug)
❖ Be Concise
❖ Make it relevant...no link baiting (you will go the Hell)

5. Feature Image
canva.com
Photoshop Online Membership $49/mth
Memecrunch
Over App for Instagram et al.

7. Have an Opinion, be Original
❖ What are people in your hood/demographic talking about?

8. Courage to be Imperfect
❖ What if I get negative comments?
❖ What if nobody reads my stuff?
❖ What if my writing or on camera style sucks?
❖ WHO CARES! DO BETTER NEXT TIME

9. Emotion & Humanity
❖ Speak to your audience as if they were right in front of
you
❖ Put your feelings into it. Are you writing about something
that bothers or excites you? Make your readers feel that.
❖ Make a connection.

10. –Ara Mamourian - as quoted on placester.com
“If you aren't expressing your opinions strongly in
your content, you're losing opportunities to create
relationships. After all, it's the content that sparks
the conversations which lead to relationships - and
if nurtured authentically, those relationships drive
transactions. ”

11. Transaction
Relationshi
p
Conversation
Content

12. What to write about
❖ Emails to clients: loads of "pillar" posts there
❖ Milestones
❖ Local trends and issues
❖ Market reports (don't just regurgitate info. make is fun
and shareable)
❖ Client Experiences (on showings, unique clients)

13. Video Blogging

16. https://www.youtube.com/watch?v=fFHy_gQCMgQ
https://www.youtube.com/watch?v=a3VPuecjtDE&list=UUxL05cHkgu0JQQSn1axxeFQ

17. Where to Share
❖ Email - please don't overlook email: CASL overview
❖ Facebook Page & Ads: Pay to play
❖ Google Plus - authorship: talk changes and ratings
❖ Pinterest: see how images are now important? Images
with text have more engagement than those without

18. Canadian Anti-Spam Laws
❖ Prove a business relationship regardless of opt-in
❖ Prove opt-in: In email, open house sheet, anything
❖ Don't email unless you can prove the above
❖ Must have unsubscribe option
❖ Big fines coming in 2017: free for all till then
❖ Stop sending those "CONTINUE TO STAY IN TOUCH"
emails! All that proves is that you were emailing them
illegally in the first place!

19. Email Services I Use
Shoot - Upload - Send
Right from your phone?

20. Email services I use.

21. Facebook...oh evil Facebook
❖ Biz page only please: Stop spamming friends on your
personal feeds.
❖ Create lists if on personal page to target audience
❖ Targeted ads on biz page - attractive imagery key here
❖ Only 1-2% of your fans will see if you don't pay...thanks
Daddy Zuckerberg.
❖ Post image then link in "comment" of post. Think mobile.

27. Google Plus - Authorship
❖ Daddy Google has changed things again
Looks like this again

28. Google Plus is not Dead
Not only can you
organize your circles
into groups but you can
push notifications
directly to email for
important blogs. Gets
you around CASL!

30. Pinterest

31. Let's look at some of YOUR
sites ;)

36. People to Follow
❖ Hawaii Life Realty
❖ Boutique Realty Group
❖ Anne Jones Windermere Realty
❖ Bamboo Realty
❖ Live Urban Denver - Stacie Perrault
❖ 1000watt

37. Q & A
❖ Questions? Let's do this.