1. Career Laddering in a Global Region
Supriya Latchman, Manager, Partnerships & Projects
Canadian Career Information Association Meeting, Humber College-May 10, 2013
5. Labour market information is a
stepping stone in career building
5
Learn about the
local economy
Make strategic
employment
decisions
Utilize appropriate
employment &
community
services to bridge
the training/skills
gap
7. Toronto Highlights
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• Toronto ranked 12th of 120 global cities
(Hot Spots: Benchmarking Global City Competitiveness, The Economist)
• Toronto ranked 4th among World's Top Tech Hubs by Startup Genome, a
project that aims to increase the success rate of start-ups and accelerate the
pace of innovation globally
• A major economic engine of the country with 83,000 businesses
• Major employment clusters: Food services, Financial services, ICT, Green
Industry, Fashion, Film, Hospitality and Tourism and Life Sciences
• 2nd Greenest Canadian City in Leading the Fight against Climate Change
(Global Financial Centres Index - GFCI 9)
• Toronto has the lowest risk in the world for employers to recruit, employ and
relocate employees (Aon Consulting’s People Risk Index)
12. Employment Concentration
among SMEs, 2012-2013
12
Industry
% of total
employment
(SMEs)
Rank
Professional, Scientific and
Technical Services
12.80 1
Food Services and Drinking
Places
9.27 2
Real Estate 5.60 3
Administrative and Support
Services
4.79 4
Ambulatory Health Care
Services
4.67 5
Source: Statistics Canada, Canadian Business Patterns
14. Real Estate
14
Trends
• Expanding Urban
development in industrial,
commercial/retail and
institutional sectors
Opportunities
• Sales & Services
• Property & Facilities
Management
Priorities
• Technological advancements
to reduce front-line
employees
(Agents & Brokers)
15. Trades & Utilities
15
Trends
• Industrial, commercial and
utility-related projects in non-
residential sectors
Opportunities
• Green Energy Construction
• Research & Development to
plan, develop and monitor
green energy utilities
Priorities
• Shortage of Skilled Trades in
nuclear utilities jobs coupled
with 5% baby boomers retiring
16. Film Production &
Sound Recording
Trends
• Transient Workforce with
cultural careers overlapping
in multiple sectors
Opportunities
• Training and labour supplied
by Unions & Guilds
Priorities
• Screen-based entertainment
facing foreign competition
16
17. Publishing
Trends
• Characterized by Intellectual
creativity & protected by
copyright laws
Opportunities
• Creative careers in design
• Business career in marketing
Priorities
• Digital transformation
conflicting skill demands
between traditional &
electronic
17
20. 25 Occupations in Demand
• Managers in Engineering, architecture science
and info systems
• Managers in health, education, social and
community services
• Managers in construction and transportation
• Auditors, accountants and investment
professionals
• Human resources and business services
professionals
• Professional occupations in natural and applied
sciences
• Physical science professionals
• Life science professionals
• Civil, mechanical, electrical and chemical
engineers
• Other engineers
• Professional occupations in health
• Physicians, dentists and veterinarians
20
• Optometrists, chiropractors and other health
diagnosing and treating professionals
• Pharmacists, dieticians and nutritionists
• Therapy and assessment professionals
• Nurse supervisors and registered nurses
• Technical and related occupations in health
• Medical technologists and technicians (except
dental health)
• Technical occupations in dental health care
• Other technical occupations in health care
(except dental)
• Psychologists, social
workers, counsellors, clergy and probation
officers
• Supervisors, mining, oil and gas
• Underground miners, oil and gas drillers and
related workers
• Supervisors in manufacturing
• Supervisors, processing occupations
Source: CIBC Economics, “The Haves and Have Not's of Canada’s Labour Market
21. 20 Occupations in Over-supply
• Other attendants in travel, accommodation and
recreation
• Technical occupations in personal service
• Other occupations in personal service
• Butchers & bakers
• Upholsterers, tailors, shoe repairers, jewelers
and related occupations
• Fishing vessel masters and skippers and
fisherman/woman
• Machine operators & related workers in
metal/mineral products processing
• Machine operators & related workers in pulp &
paper production & wood processing
21
Source: CIBC Economics, “The Haves and Have Not's of Canada’s Labour Market
• Managers in manufacturing and utilities
• Clerical supervisors
• Clerical occupations
• Clerical occupations, general office skills
• Office equipment operators
• Finance and insurance clerks
• Mail and message distribution occupations
• Secondary & elementary teachers and
counsellors
• Sales and service supervisors
• Cashier
• Occupations in food and beverage services
• Tour & recreational guides and amusement
occupations
24. Using Social Media in Job Development
Promising Tools: WhoPlusYou.com
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Source: WhoPlusYou.com
25. Growing Green Careers
Promising Tools: Green Skills Training Database
25
Green Themes
1. Energy Generation
and distribution
2. Energy Conservation
3. Environmental
Remediation and
Stewardship
4. Sustainable living
5. Comprehensive Green
26. Thank You
26
supriya@workforcinnovation.ca
For more labour market information
www.workforceinnovation.ca
www.routestoemployment.ca
Phone: 416.934.1653
Fax: 416.934.1653
215 Spadina Avenue, Suite 350
Toronto, ON M5T 2C7
Notas del editor
Toronto Workforce Innovation Group is a member of Workforce Planning Ontario; one of 25 local planning groups funded by the province to identify the skills training/adjustment issues in our local labour markets and work with community partners on initiatives to address those issues.We work to ensure that Toronto is prepared to meet the demands of a changing economy. Our priority is to match the skills in demand with the supply of workers available and build a resilient, competitive and talented workforce. We do this by:identifying workforce issues that are characteristic of the local community; andproviding collaborative solutions by engaging stakeholders and working with partners.
Toronto's economic activity is concentrated in 10 main clusters. These clusters comprise about 37% of economic activity in the Toronto region and account for substantial employment.Each employment sector has unique industry profile shaped by economic, social, political, and environmental factors. These include new/continued economic activity/ projects, public policy changes (ex. Urban economic development, immigration), labour force characteristics, education & training credentials, and shifting market demands for particular supply of labour. * Understanding each sectors profile through our multi-sectoral research can help map pathways into and across Toronto’s labour market in a shifting economy.-Newcomers/immigrants need to understand the possible pathways they may take, the obstacles they may face, the ideas them may use-Potential newcomers need a bigger and better picture of the labour market situation in the city where they want to move to. -Community service providers, front line workers need information that will help their clients find relevant work; such information may also help them make the case for new training initiatives.
Labor Market Information tells the story of the local economy. The labor market consists of:-a demand side (based on the needs of employers)-a supply side (reflects the desire of people to obtainemployment)Utlimately strive to ensure the labour market information can help both jobseekers and job developers: provide better services; make informed decisions; to help clients make informed decisions
Toronto is a vibrant city, that continues to attract talent. Above are some interesting facts which reiterate this City’s uniqueness.
Among the central region (York, Halton, Peel, Toronto and Durham) in-migration is mainly centred those 24-44 years old
When looking at Toronto, we recently uncovered …The greatest incidence of in-migration for Toronto is among 25-44 year olds, those of prime working age (similar to 2010). But additionally, data shows a very high influx of 18-24 year olds that come to the city to attend post-secondary institutions and look for jobs. A recent report by TD economics calls the in-migration among 18-24 years olds into the city “the attraction of convenience”…as many highly-skilled and educated young people are attracted by employment opportunities, shorter commute times and access to the city’s transit system. Of course this means more workforce development is needed among this population, with high unemployment rates growing(sitting around 14.1% as of Dec.2012)
Labour Force Activity: Unemployment TrendsToronto's unemployment rate continues to grow and tends to be higher than those of the surrounding municipalities and most other major economic regions in Canada. (Toronto’s Management Information Dashboard: Q1-Q3, 2012 results)
Between June 2011 and June 2012, Toronto’s employment trends in business establishments (employers) indicated:The number of medium-sized firms increased at a greater pace. Highest increases occurred with firms employing 50-99 employees.Above chart indicates the Top 5 Industries with a high concentration of employment in SMEs
The Toronto Region has a high concentration of Professional, Scientific and Technical Servicesemployment compared to the rest of the province. Employment in this sector in GTA accounts for 48% ofall Ontario’s jobs.Concentration of subsectorsThe proportion of this industry sector comparedto all employment is 29% higher in this region than across the province as whole. Theconcentrationis especially pronounced in Toronto and York. Toronto has extremely high concentrations of employmentin the Legal Services; Accounting, Tax Preparation; Bookkeeping and Payroll services; Architectural, Engineering and related services; Specialized Design Services; Management, Scientific and Technical Consulting ServicesLabour ForceThe Computer Systems and Legal Services subsectors are the largest job clusters in the City ofToronto, equaling approximately 30,000 jobs each. Several other subsectors, in Toronto and otherareas, have over 10,000 jobs (Census 2006)The technical and professional services cluster is among the largest in North America and continues to grow, employing 324,660 people. Women account for slightly less than one half of the workforce.An average proportion of workers are aged 45 years or older.A growing number of organizations now purchase professional and technical services from outside firms rather than employing in-house staff with such expertise.Very few of these workers have union coverage.Wages are generally above the provincial average.
The real estate sector is an important source of income and employment in Toronto. The sector was only slightly impacted by the 2009 economic downturn, but housing prices in Toronto continue to rise. The real estate market in Toronto is one of the two strongest in Canada, the other is Vancouver. Toronto’s powerful financial industry, diverse population and businesses contributed to a strong real estate market in 2011 and early 2012. Toronto continues to experience significant urban development in the industrial, commercial/retail, residential and institutional sectors.This development boom has been fueled by population growth in recent years. Flows of immigration into the city have been and will remain the lifeblood for housing demand, commercial and multifamily developments. The commercial real estate sector contributes directly and indirectly to Toronto’s economy through the following mechanisms:-Development and construction of commercial properties such as industrial buildings, office buildings and shopping centres;-Improvements to buildings on an on-going basis;-On-going management of commercial properties by professional companies, which generates billions of dollars in economic activity.Labour Force characteristics:The majority of workers in this sector are in sales and service occupations, primarily working as real estate agents or brokers, property administrators, janitors, building superintendants and other service clerks.For 2013, minimal market growth of 3% is expected given adverse impacts from changes in real estate guidelines. As well, technological advancements will reduce the need for front-line employees.
The Construction Sector Council anticipates a tighter labour market between 2015 and 2018 for occupations related to non-residential construction. Thousands of new construction jobs should be created in Toronto with the start of large projects including work on the 2015 Pan American Games and Toronto's transit system. Many jobs in construction are connected to the interest in sustainable, green buildings as Toronto continues to lead in LEED certified building. An increase in jobs in the utilities sector is connected to the growth in construction and the interest in sustainable energies,which is influencing the development of new specializations in the trades. Key Green Industry Jobs in demandExternal insulation finishing system mechanicsSolar installer, geothermal installers, and green roof specialistsBoilermakers.Construction millwrights and industrial mechanics.Crane operatorsElectricians, including industrial and power system.Refrigeration and air conditioning mechanics.Sheet metal workers.Steamfitters, pipefitters and sprinkler system installers.Tile setters. Welders and related machine operators.
Toronto is the third largest film and television production centre in North America, after Los Angeles and New York and has been named "Hollywood North". $1.13 billion was spent on film and television productions shot in Toronto in 2011It is a vibrant component of Toronto’s culture sector and a major growth industry in Toronto. A film or television production can have the same economic impact on a community in a matter of weeks that takes a good sized manufacturing industry operating for a full year. Toronto is the headquarters of the unions, guilds and associations that provide the talent and technical expertise for production. The impact of the film industry on the economy is also two-fold: it is comparable to tourism because the hospitality sector is directly affected and at the same time creates jobs through hiring of specialized crews and skilled workers. The sector is also linked to the education sector through training and incubation at colleges and universities.
This sector comprises establishments primarily engaged in publishing newspapers, periodicals, books, databases, software, and other works. These works are characterized by intellectual creativity and are protected by copyright and/or property laws. Publishers distribute, or arrange for the distribution of, copies of these works. The sector is balanced between the two trends of traditional paper-based and electronic publishing.The sector is vulnerable to the digital transformation taking place in design/formatting and productiontechnologies.
As always our strategic workforce priorities are informed by service providers and communities where labour market research is conducted. Through our extensive consultations and community collaboration, in combination with the data analysis we do on a continuous basis.Current workforce priorities identified in Toronto and GTA include:Shifting Economic TerrainToronto’s labour market is defined by a large and expanding knowledge sector at the top, a small number of “middle” jobs and a number of jobs at the bottom that is comparable to those in the knowledge sector (‘HourGlass’). The jobs are often contract and/or part-time and, increasingly, potential workers are looking tocreate their own small enterprise. Agencies are struggling with how to best serve clients with mental health issues resulting from diminishing access to service due to shrinking program budgets.*Action plans include: Managing Mental Health Issues in Employment Services, a series of professional development workshops with CAMH , in which Service Providers will have enhanced understanding of the resources available for clients who have mental health issues and be able to refer them to effective services2. Managing DiversityToronto is one of the most diverse cities in the world. Employers and HR managers are looking for information about managing an increasingly diverse workforce in terms of age, ability, cultural background, religion, country of origin.*Action plans include: Diversity Webinars with COSTI, a New web-portal for mapping Trade Routes for newcomers(like RTE)3. Digital LiteracyAs electronic mediums increasingly saturate our working lives, basic e-literacy competencies are becoming more sophisticated. Social media is now used by 92% of American employers for recruitment and reference checking of potential employees. In general, the practice of social media recruitment is far more common in the United States, but is quickly taking shape here in Canada, and locally among some corporate employers across Toronto and Greater Toronto Area. Many Human Resource Managers and Talent Acquisition Specialists/Recruiters note, while online job boards remain the leading source in Canada, the use of social media in recruitment is becoming an increasingly common source for accessing niches of talent. Some key employment sectors where social media recruitment is being used across Toronto and the GTA include: Retail & Trade, Professional, Technical and Scientific Services, and Finance & Insurance. *Action plans include: Social media in job development curriculum with Ryerson and WhoPlusYou Database for specific groups. Our last workshop on this topic is April 124. Growing the Green EconomyToronto is the 2nd greenest city in Canada, after Vancouver. The green energy act has been credited with creating over 40,000 jobs and more are expected. Employment Ontario agencies & counselors emphasize clients are actively pursuing “green” jobs or for work that puts them into the green economy. As such, they require greater clarity on and about green skills education and training programs. Presently, the essential skills necessary for occupations in Toronto’s green economy include both generic and technical skills, and there are a number of training programs that can support the development of basic skills. See our report “Tending Green Shoots”*Action plans include: Building on Green Skills: Conference on Skills Training for the Green Economy, with Green Skills Building Council, First Work – Green Skills Network
These are jobs that go unfilled for long stretches due to a lack of skilled applicants.**However, we may both share a more critical understanding/perception that there is no lack of skilled labour rather workforce development priorities to help job seekers address systemic barriers, limiting access into these occupations
These are jobs where a labour surplus for the above occupations are making employment opportunities disappearMany are associated with manual labour in manufacturing ( priority sector) while others are administrative support and entry level servicing positions that may be contending with technological advancements
Labour market information can be overwhelming to shift through, comprehend and integrate into job development/job hunting.When considering the competitiveness of the today’s marketplace, we believe lmi adds strategic value in one’s career laddering process. The following are some promising practices and tools which will shed better light on how to use/integrate lmi better.
This first example is our other web portal, specifically designed for IEPs, newcomers and immigrants to help them find commensurate employment pathways. It was funded by CIC.The goal of this site is to help newcomers/immigrants mitigate routestoemployment that are often barred by a lack of equal opportunityKey features include:All 10 job sectors(main site)Under case sector profile, the employment pathways are broken down into entry, middle and senior to help IEPs see where their foreign KSAOs fit with respect to Canadian KSAOs- * Most importantly, it centralizes the information on training and bridging programs available across Toronto and GTA
This second example is a promising tool for social media job hunting. It is a database created by Ryerson, which is open to all job seekers and employers. The database generates fitting matches in real-time from jobs aggregators like Eluta or Indeed every night. VideoSome key pieces advice to accompany usage of this tool in career laddering:a. Need to use LLMI to understand where the jobs are shrinking and growing in the local economy to develop realistic expectations and build strategy for accessing desirable fitting employment opportunitiesb. Still in the process of being re-designed, it takes about 30-40 minutes to set-up. Step 1: Building My MarketMatch Profile-Navigating through pick list requires understanding of desired sector and occupation-Basic Info- Value Statement (Personal Branding Techniques)-Qualities and Strengths- know what your top strengths are and how they were specifically used(needs to be done prior). This section feels like an interview process.**Priority: Job seekers (mainly Young) need update labour market information to guide the process of profile building and personal branding .Tutorials are helpful and allow the user to seek support at any moment in the profile building processStep 2: How Employers find meJob seekers have the option to create top 3 desirable job matches. However, knowledge on the local labour market and specific sector help job seekers create realistic job matches currently available or emerging in the marketplaceStep 3: My employer invitations-The best part, as it protects the privacy of potential candidates, as the profile is only publicly shared based on job seekers discretion
There are lots of emerging opportunities in the green economy. Job seekers in industries like: Utilities, Manufacturing, Retail Trade, Finances can find ways to transfer current skills with green training.In series 3 of our green economy research done in partnership with other central region boards, we uncovered in Tending Green Shoots.: there are more than 165 diverse organizations in the GTA offer some 370 Green skills building courses. Overall, these programs tend to cover any of the five green themes, providing primary and secondary skills sets useful for green collar jobs.
