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[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
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[基幹講演]ソーシャルシフト 〜 企業と生活者の新しいコミュニケーションのカタチ Ver2.1.1
1.
2.
What is social
media? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
3.
4.
• • • •
5.
Facebook
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99.9% 1998
1999 2000 2001 2002 2003 2004 2005
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13.
from Flickr Criative
Commons, Oscar Berg, www.thecontenteconomy.com
14.
from Flickr Criative
Commons, Oscar Berg, www.thecontenteconomy.com
15.
“Brands Speak with
not consumers, but human.” by Leo Burnett CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
16.
17.
18.
19.
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21.
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63.
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81.
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82.
by Forrester 5
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© 2010 Altimeter
Group © 2010 Altimeter Group Image by zetson used with Attribution as directed by Creative Commons http://www.flickr.com/photos/zetson/254608875
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