NENPA: Using social media to improve your journalism
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Slides to accompany the panel "Exciting ways newspapers can use social media" at the New England Newspapers Association (NENPA) conference in February 2015. This deck outlines three ways for newspaper journalists to get started using social media in their reporting.
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NENPA: Using social media to improve your journalism
- 1. What’s an innovative use of social media? JOURNALISM! NENPA 2015
- 2. The potential of social media for “doing journalism” Listen. Learn to listen on social media for story ideas, sources and leads Chase. Use social media’s massive breadth & depth to find new sources and verify information Follow. Social media allows you to easily find where your reporting will resonate most, and even lead to more/better reporting.
- 3. LISTEN Twitter mobile Twitter desktop Listen: Look for trends
- 4. Facebook mobile Facebook desktop LISTEN Facebook’s Trending feature
- 5. Use Reddit to identify stories Find a subreddit Or cheat with the Reddit Edit LISTEN
- 6. Identify hashtags that tell a story This hashtag was for straightforward reports This hashtag told a more interesting story about violence against women in Turkey LISTEN
- 7. Facebook Graph Search Rolled out in 2013, this allows you to search public Facebook with a number of filters. Opens your rolodex to 1.3 billion. CHASE
- 8. FB Newswire All posts are verified by Storyful. Includes descriptions, context, and embeddable content. CHASE
- 9. Twitter and Instagram location search Twitter location search Gramfeed CHASE
- 10. Follow your story Reddit URL search Twitter URL search CrowdTangle FOLLOW
- 11. Other topics: see me • Building your professional brand on social • Using Facebook (personal v. professional) • Closing the loop: the difference between sharing and promoting your story • Verification and fact checking on social • The future of social: 1-1 and ephemeral messaging (WhatsApp, Snapchat) @torystarr3 torystarr.com/trending
Notas del editor
- Social media can help you “do” journalism Listen – learn to listen on social media, for story ideas, sources and leads. Chase – use social media’s massive breadth and depth to find new sources and verify information Follow – social media opens doors for audiences. It allows you to easily find where your reporting will resonate most. It also allows you to follow the conversation and conduct follow up reporting (a lot of time this leads to a better story than the first)
- LISTEN Look for trends (this means that a lot of people are talking about something, regardless of media coverage) Twitter. -Mobile is under “discover.” Gives you trends and top tweets for each. -Desktop is customizable. Click on each to see all Tweets.
- Facebook -Mobile you have to “search,” can find trends and description of the trend. -Desktop gives you descriptions, top news articles and verified user posts.
- Reddit -Organized by subreddits, by topic. World news shows you most “upvoted” on the platform. -Reddit Edit is a cheat – shows you top stories on the most popular subreddits, and you can “go mainstream.”
- More advanced: -Finding and using hashtags effectively. Turkey murder on Monday = found 3 hashtags that told stories #OzgecanAslan – her name. #sendeanlat (tell your story too) > led to more stories #Ozgecanicinsiyahgiy (wear black for Ozgecan) > wearing black -Building Twitter lists by topic -Setting up alerts across social platforms
- CHASE Facebook Graph Search. Rolled out in 2013, you can search people with a number of filters. Opened up rolodex to 1.2 billion. “People who live in Tripoli and speak English” > college educated > photos
- Facebook Newswire. -Photos, videos, posts, updates – all verified by Storyful. Each post has description and embeddable content.
- Location search: Twitter / Instagram -Twitter: A number of different ways. 1) Keyword search near a city, 2) Advanced search (twitter.com/search-advanced), 3) by geo coordinates. -Instagram: Gramfeed.com lets you find photos within an area. Can embed maps.
- FOLLOW Reddit URL search – just type in your URL into search, save it as a favorite. Twitter URL search – type in your URL into search, filter all tweets about it CrowdTangle for Facebook – referrals, mentions, top lists. Only for Pages. -Follow the people who are talking about the subject. It will lead to more stories and more sources
- Other topics: See Me -Building professional brand on social media (build trust & a following) -Using Facebook (professional v. personal) -Closing the loop (the difference between sharing and promoting your story) -Verification and fact checking on social -The future of social media: 1-1 and ephemeral messaging (WhatsApp, Snapchat)