Are We All Equal

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Human Rights Across the World Are we all equal?

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How is digital media changing the way the governments, the people and the interest groups communicate with each other? What are the positive, the negative and the problematic aspects of digital communication that need addressing and solving by a wider social consensus? The presentation was a part of DIGITAL DIPLOMACY BOOTCAMP, an advanced public relations training, focusing primarily on digital diplomacy. Besides theoretical communication framework this training will develop in-depth knowledge on digital journalism, digital crisis communication, photography and info-graphics design, camera usage, digital campaigns and media. The project is organised in cooperation with the U.S. Department of State and is also a part of the CEP program activities financed by the Ministry of Foreign Affairs of the Republic of Slovenia in the scope of international development cooperation.

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Presentation by Paul Mihailidis, PhD, Faculty, Emerson College & Director, Salzburg Academy on Media and Global Change The Salzburg Academy on Media and Global Change is a multidimensional initiative that provides curricular materials, training and support for journalism schools, programs and classrooms across the world. It is organized through a network of participating universities in China, East Africa, the Middle East, Eastern Europe, the UK, Latin and North America and brings together expert Faculty and around 70 students, from undergraduate to Ph.D level. The Academy’s objective is to lead the creation of global media literacy curricula, multimedia stories, and comparative research, and to become a leading hub for global media education in the 21st Century. The curriculum developed over the past six years has led to the publication of News Literacy: Global Perspectives for the Newsroom and the Classroom by Academy Director, Paul Mihailidis. Students work in international teams and across disciplines. http://www.salzburgglobal.org/go/sac-08

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1 | P o p u l a r C u l t u r e a n d M e d i a POPULAR CULTURE AND MEDIA Learning Outcomes At the end of this chapter you will be able to do the following.  Define popular culture.  Identify the three major theoretical views on popular culture: Functionalist, Critical and Interpretation.  Define Interpretive Communities.  Define Class distinction.  Evaluate claims for Authenticity.  Define the 'Sleeper Curve.'  Define mass media.  Apply theories of media to US society.  Describe how perpetual discontent is used by advertisers.  Describe editorial strategies used by the media. WHAT IS POPULAR CULTURE? The idea of popular culture is one that is undoubtedly very familiar to you. You probably consume lots of media content in the form of music, tv, movies and the internet. The sociologically fascinating part about this is the ubiquity (that is, it is everywhere) of the mass media and our popular culture. Everywhere you turn you will find ads, billboards, clothing, screens of various sizes to rest your eyes on. But how often have you critically analyzed this omnipresent socializing force in your life? What meanings do people attribute to popular culture? What are the patterns to these interpretations? What effect does this powerful institution serve? These are some of the topics we’ll discuss below. But as we do, think about your favorite artist or TV show or movie and see how the concepts we’ll go over help explain its appeal to you. So, to start, we’ll need a working definition of popular culture. Popular culture refers to the aesthetic products created and sold by profit-seeking firms operating in the global entertainment market.1 You’ll notice from this definition that culture itself is designed to be sold and consumed for profit globally. This is why summer blockbusters like Battleship or the latest Transformers movie follow predictable formats that often involve clearly defined enemies (good versus evil; human versus alien, etc.), minimal dialogue (for instance Arnold Schwarzenegger as the terminator only utters 147 words in Terminator), and lots of explosions, fights and car chases. Movies designed this way will attract the largest audiences possible because the content has been simplified and translates easier to any language for the overseas markets. One thing to remember when thinking about popular culture: it is ultimately (despite how we as audiences might perceive and consume it) designed to make money. To make the most money possible means to make the sure-fire hit, the blockbuster film with uncontroversial content. The end result of which is a 2 | P o p u l a r C u l t u r e a n d M e d i a predictable and standardized formulaic product (this by the way is true of most popular culture content, not just movies). HOW WE MAKE SENSE OF POPULAR CULTURE: THEORIES There are usually two components to the study of any popular cultur.

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Are We All Equal

1. Human Rights Across the World Are we all equal?

Are We All Equal

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