Biography of Jaime Cervantes Covarrubias as a leader in all parts of life, written by Wharton MBA student for a course on leadership from the point of view of the whole person.

1. Jaime Cervantes Covarrubias
CEO VITALMEX
Paulina Alcantara

2. Short Bio
 Mr. Jaime Cervantes Hernandez (father of Jaime Cervantes Covarrubias)
started a company 40 years ago, focusing on commercializing medical devices
and equipment (today, he is the President of Grupo Vitalmex)
 Mr. Jaime Cervantes Covarrubias joined Vitalmex 20 years ago
 He expanded the portfolio of products and services offered; started leasing
medical equipment to hospitals and providing maintenance services
 Developed relationships and knowledge, started taking care of medical
procedures and training it’s clients’ staff
 Is now building, equipping and managing public and private hospitals
 Vitalmex has expanded internationally: has operations in over 80 countries,
including Mexico, Peru, Colombia, and Brazil

3. Major Accomplishments and Failures
 Has created a strong culture: patients
come first, health is a priority, efficiency
is rewarded
 Great place to Work Award
 Is transforming the healthcare industry in
Mexico, giving access to the base of the
pyramid to high quality and timely health
services Tension in his family: his brother does no
longer talk to him and started a competing
(and very successful) company
He was very stressed, travelled a lot,
started gaining weight and didn’t take care
of his health as much
Perception of the company in the market
is not always great

4. Four Way Wins

5. Lessons Learned
 Spend your time doing things you are passionate about
 It’s about framing things the right way: gain advocates, get people engaged
 You can do well by doing good
 It’s not all about the money and fame (business issues should never separate
you from your family!)

6. Lessons Learned
 Spend your time doing things you are passionate about
 It’s about framing things the right way: gain advocates, get people engaged
 You can do well by doing good
 It’s not all about the money and fame (business issues should never separate
you from your family!)