SlideShare una empresa de Scribd logo
1 de 9
Descargar para leer sin conexión
Building Customer Success
Into Your Product:
The Inevitable Direction for
SaaS Businesses
About Me
• Roberto G Jusino, Customer Engagement, Commercial, & Training @
Autodesk
Challenges of Scaling Growth in Customer
Success
Recurring Revenue
Customer Expectations
Competition
Adoption
Renewal Rates
MARGINCOST
Enabling Scalable Growth
Direct	
  Targeting	
  &	
  Retention	
  Mgmt
One	
  to	
  One	
  
One	
  to	
  
Many	
  	
  
Predicting	
  
Behaviors
Showing	
  the	
  
Value
Adoption	
  &	
  Renewal	
  Campaigns Behavioral	
  Campaigns Product	
  Enablement
Customer	
  Success	
  Evolution
Showing the Value
• MAP THE WORK
• Use your use journeys and establish user
workflows in/out of the product
• TRACK THE VALUE
• Process
• People
• Timing
• SHOWCASE THE VALUE
• This week in review
• User performance against optimal workflows
• Predictive Analysis
• Ex – estimate email open rates based on data
• Sales team close rates based on engagement &
adoption
Let’s Talk Results
• User growth doubled
• Renewal Rates grew by 10%
• No account left behind
• 40% of accounts targeted showed predicted behavioral changes
Q&A

Más contenido relacionado

La actualidad más candente

Chi pma metrics presentation
Chi pma metrics presentationChi pma metrics presentation
Chi pma metrics presentation
toddwyder
 

La actualidad más candente (20)

Building a Profile of Customer Health by Understanding Your Customers
Building a Profile of Customer Health by Understanding Your CustomersBuilding a Profile of Customer Health by Understanding Your Customers
Building a Profile of Customer Health by Understanding Your Customers
 
How Salesforce Built Success at Scale
How Salesforce Built Success at ScaleHow Salesforce Built Success at Scale
How Salesforce Built Success at Scale
 
Disrupting the Traditional Approach to Customer Centricity, Featuring Forrest...
Disrupting the Traditional Approach to Customer Centricity, Featuring Forrest...Disrupting the Traditional Approach to Customer Centricity, Featuring Forrest...
Disrupting the Traditional Approach to Customer Centricity, Featuring Forrest...
 
Getting Onboarding Right: Putting in Place the Foundation for Customer Success
Getting Onboarding Right: Putting in Place the Foundation for Customer SuccessGetting Onboarding Right: Putting in Place the Foundation for Customer Success
Getting Onboarding Right: Putting in Place the Foundation for Customer Success
 
The Fusion of CX and CS
The Fusion of CX and CSThe Fusion of CX and CS
The Fusion of CX and CS
 
Creating a CX-Focused Company
Creating a CX-Focused CompanyCreating a CX-Focused Company
Creating a CX-Focused Company
 
Winning With Customer Success Technology
Winning With Customer Success TechnologyWinning With Customer Success Technology
Winning With Customer Success Technology
 
Architecting Effortless Customer Experiences
Architecting Effortless Customer ExperiencesArchitecting Effortless Customer Experiences
Architecting Effortless Customer Experiences
 
Zyda Customer Success Plan
Zyda Customer Success PlanZyda Customer Success Plan
Zyda Customer Success Plan
 
How Easy Corporate built a Global Customer Success Organization
How Easy Corporate built a Global Customer Success Organization How Easy Corporate built a Global Customer Success Organization
How Easy Corporate built a Global Customer Success Organization
 
How to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS ProjectHow to Get the Most Out of Your NPS Project
How to Get the Most Out of Your NPS Project
 
Driving better experiences with real-time, location-level data insights_Happy...
Driving better experiences with real-time, location-level data insights_Happy...Driving better experiences with real-time, location-level data insights_Happy...
Driving better experiences with real-time, location-level data insights_Happy...
 
Chi pma metrics presentation
Chi pma metrics presentationChi pma metrics presentation
Chi pma metrics presentation
 
The Product Journey: How to work with customer success to create a great prod...
The Product Journey: How to work with customer success to create a great prod...The Product Journey: How to work with customer success to create a great prod...
The Product Journey: How to work with customer success to create a great prod...
 
1 Many w/ GS Admin
1 Many w/ GS Admin1 Many w/ GS Admin
1 Many w/ GS Admin
 
How to Build a Customer Journey That's Outside-In not Inside-Out
How to Build a Customer Journey That's Outside-In not Inside-OutHow to Build a Customer Journey That's Outside-In not Inside-Out
How to Build a Customer Journey That's Outside-In not Inside-Out
 
How to Win in On Premise with Customer Success
How to Win in On Premise with Customer SuccessHow to Win in On Premise with Customer Success
How to Win in On Premise with Customer Success
 
Protecting the magic and transforming the rest_Board_Marks&Spencer
Protecting the magic and transforming the rest_Board_Marks&SpencerProtecting the magic and transforming the rest_Board_Marks&Spencer
Protecting the magic and transforming the rest_Board_Marks&Spencer
 
Customer Success is Your Success: 5 Ways to Boost Retention
Customer Success is Your Success: 5 Ways to Boost RetentionCustomer Success is Your Success: 5 Ways to Boost Retention
Customer Success is Your Success: 5 Ways to Boost Retention
 
Goal-Oriented Technology
Goal-Oriented TechnologyGoal-Oriented Technology
Goal-Oriented Technology
 

Similar a Building Customer Success Into Your Product: The Inevitable Direction for SaaS Businesses

Jump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROIJump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROI
Actian Corporation
 
Sarah_McCarthy_Resume_May15 Project
Sarah_McCarthy_Resume_May15 ProjectSarah_McCarthy_Resume_May15 Project
Sarah_McCarthy_Resume_May15 Project
Sarah McCarthy
 
Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2
kevindoc84
 

Similar a Building Customer Success Into Your Product: The Inevitable Direction for SaaS Businesses (20)

Cross Functional Alignment Around the Customer Processes to Drive Success
Cross Functional Alignment Around the Customer Processes to Drive SuccessCross Functional Alignment Around the Customer Processes to Drive Success
Cross Functional Alignment Around the Customer Processes to Drive Success
 
What Are Your Next Steps in Customer Success?
What Are Your Next Steps in Customer Success?What Are Your Next Steps in Customer Success?
What Are Your Next Steps in Customer Success?
 
Lean LaunchPad: Analytics Workshop
Lean LaunchPad: Analytics WorkshopLean LaunchPad: Analytics Workshop
Lean LaunchPad: Analytics Workshop
 
Webinar - Accelerating the Impact of Customer Success in the Enterprise
Webinar - Accelerating the Impact of Customer Success in the EnterpriseWebinar - Accelerating the Impact of Customer Success in the Enterprise
Webinar - Accelerating the Impact of Customer Success in the Enterprise
 
How to build product that matters?
How to build product that matters?How to build product that matters?
How to build product that matters?
 
SaaS Customer Success Framework: SignupLab's Growhow
SaaS Customer Success Framework: SignupLab's GrowhowSaaS Customer Success Framework: SignupLab's Growhow
SaaS Customer Success Framework: SignupLab's Growhow
 
Voice of the Customer review by smith+co
Voice of the Customer review by smith+coVoice of the Customer review by smith+co
Voice of the Customer review by smith+co
 
A Step by Step Approach to Actionable Website KPIs
A Step by Step Approach to Actionable Website KPIsA Step by Step Approach to Actionable Website KPIs
A Step by Step Approach to Actionable Website KPIs
 
10 Strategies for Growing Customer Revenue
10 Strategies for Growing Customer Revenue10 Strategies for Growing Customer Revenue
10 Strategies for Growing Customer Revenue
 
Metrics for product managers tpma-feb2020
Metrics for product managers tpma-feb2020Metrics for product managers tpma-feb2020
Metrics for product managers tpma-feb2020
 
Customer success on salesforce platform dreamforce 2014
Customer success on salesforce platform dreamforce 2014Customer success on salesforce platform dreamforce 2014
Customer success on salesforce platform dreamforce 2014
 
Jump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROIJump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROI
 
KPI mahsa sharifi 2012
KPI mahsa sharifi 2012KPI mahsa sharifi 2012
KPI mahsa sharifi 2012
 
Decision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product ManagerDecision Making with Data by PayPal Sr Product Manager
Decision Making with Data by PayPal Sr Product Manager
 
Google AdWords VS. Facebook Ads
Google AdWords VS. Facebook AdsGoogle AdWords VS. Facebook Ads
Google AdWords VS. Facebook Ads
 
How to use Customer Success to Prep for and Drive Contract Renewals
How to use Customer Success to Prep for and Drive Contract RenewalsHow to use Customer Success to Prep for and Drive Contract Renewals
How to use Customer Success to Prep for and Drive Contract Renewals
 
Pursuing Customer Inspired Growth
Pursuing Customer Inspired GrowthPursuing Customer Inspired Growth
Pursuing Customer Inspired Growth
 
Blueprint for Customer Loyalty
Blueprint for Customer LoyaltyBlueprint for Customer Loyalty
Blueprint for Customer Loyalty
 
Sarah_McCarthy_Resume_May15 Project
Sarah_McCarthy_Resume_May15 ProjectSarah_McCarthy_Resume_May15 Project
Sarah_McCarthy_Resume_May15 Project
 
Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2
 

Más de Totango

Más de Totango (20)

SuccessBLOCs Webinar Adoption
SuccessBLOCs Webinar Adoption SuccessBLOCs Webinar Adoption
SuccessBLOCs Webinar Adoption
 
Escalation: Accelerate Customer Resolution Time and Increase Customer Satisfa...
Escalation: Accelerate Customer Resolution Time and Increase Customer Satisfa...Escalation: Accelerate Customer Resolution Time and Increase Customer Satisfa...
Escalation: Accelerate Customer Resolution Time and Increase Customer Satisfa...
 
Totango Spark: The Future of Customer Success has Arrived
Totango Spark: The Future of Customer Success has ArrivedTotango Spark: The Future of Customer Success has Arrived
Totango Spark: The Future of Customer Success has Arrived
 
Onboarding: Optimize the New Customer Journey for Seamless Product Adoption
Onboarding: Optimize the New Customer Journey for Seamless Product Adoption Onboarding: Optimize the New Customer Journey for Seamless Product Adoption
Onboarding: Optimize the New Customer Journey for Seamless Product Adoption
 
Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer...
Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer...Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer...
Totango Case Study: Million Dollar Bet: Dimension Data is All-in for Customer...
 
The State of the Customer Success Profession 2018 - Survey Results First Look
The State of the Customer Success Profession 2018 - Survey Results First LookThe State of the Customer Success Profession 2018 - Survey Results First Look
The State of the Customer Success Profession 2018 - Survey Results First Look
 
Three Companies That Elevated Their VoC and Survey Programs - CSSummit18
Three Companies That Elevated Their VoC and Survey Programs - CSSummit18Three Companies That Elevated Their VoC and Survey Programs - CSSummit18
Three Companies That Elevated Their VoC and Survey Programs - CSSummit18
 
Building Your Champion Network
Building Your Champion NetworkBuilding Your Champion Network
Building Your Champion Network
 
The Value of Customer Data
The Value of Customer DataThe Value of Customer Data
The Value of Customer Data
 
Making an Impact on the Organization Through Thoughtful Goal Setting
Making an Impact on the Organization Through Thoughtful Goal SettingMaking an Impact on the Organization Through Thoughtful Goal Setting
Making an Impact on the Organization Through Thoughtful Goal Setting
 
Million Dollar Bet - We're All-in In Customer Success
Million Dollar Bet - We're All-in In Customer SuccessMillion Dollar Bet - We're All-in In Customer Success
Million Dollar Bet - We're All-in In Customer Success
 
How to Become a CCO - Talk the Talk
How to Become a CCO - Talk the TalkHow to Become a CCO - Talk the Talk
How to Become a CCO - Talk the Talk
 
Building the Customer Centricty Engine in IoT and XaaS
Building the Customer Centricty Engine in IoT and XaaSBuilding the Customer Centricty Engine in IoT and XaaS
Building the Customer Centricty Engine in IoT and XaaS
 
Leveraging Machine Learning to Delight Customers
Leveraging Machine Learning to Delight CustomersLeveraging Machine Learning to Delight Customers
Leveraging Machine Learning to Delight Customers
 
Accelerating The Customer Success Impact
Accelerating The Customer Success ImpactAccelerating The Customer Success Impact
Accelerating The Customer Success Impact
 
Using Product Usage to Expand Nation Wide with T-Mobile
Using Product Usage to Expand Nation Wide with T-MobileUsing Product Usage to Expand Nation Wide with T-Mobile
Using Product Usage to Expand Nation Wide with T-Mobile
 
Our Year In Review: Scaling to New Heights
Our Year In Review: Scaling to New HeightsOur Year In Review: Scaling to New Heights
Our Year In Review: Scaling to New Heights
 
My Lessons of Implementing Customer Success in a Consumer World - CSSummit18
My Lessons of Implementing Customer Success in a Consumer World - CSSummit18My Lessons of Implementing Customer Success in a Consumer World - CSSummit18
My Lessons of Implementing Customer Success in a Consumer World - CSSummit18
 
The Volume Play - Leveraging Automation for High Velocity - CSSummit18
The Volume Play - Leveraging Automation for High Velocity - CSSummit18The Volume Play - Leveraging Automation for High Velocity - CSSummit18
The Volume Play - Leveraging Automation for High Velocity - CSSummit18
 
The Value Play - Finding the Right Level of Engagement
The Value Play - Finding the Right Level of EngagementThe Value Play - Finding the Right Level of Engagement
The Value Play - Finding the Right Level of Engagement
 

Último

Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
vu2urc
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
Enterprise Knowledge
 

Último (20)

Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Histor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slideHistor y of HAM Radio presentation slide
Histor y of HAM Radio presentation slide
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
IAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI SolutionsIAC 2024 - IA Fast Track to Search Focused AI Solutions
IAC 2024 - IA Fast Track to Search Focused AI Solutions
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 

Building Customer Success Into Your Product: The Inevitable Direction for SaaS Businesses

  • 1. Building Customer Success Into Your Product: The Inevitable Direction for SaaS Businesses
  • 2. About Me • Roberto G Jusino, Customer Engagement, Commercial, & Training @ Autodesk
  • 3. Challenges of Scaling Growth in Customer Success Recurring Revenue Customer Expectations Competition Adoption Renewal Rates MARGINCOST
  • 4. Enabling Scalable Growth Direct  Targeting  &  Retention  Mgmt One  to  One   One  to   Many     Predicting   Behaviors Showing  the   Value Adoption  &  Renewal  Campaigns Behavioral  Campaigns Product  Enablement Customer  Success  Evolution
  • 5. Showing the Value • MAP THE WORK • Use your use journeys and establish user workflows in/out of the product • TRACK THE VALUE • Process • People • Timing • SHOWCASE THE VALUE • This week in review • User performance against optimal workflows • Predictive Analysis • Ex – estimate email open rates based on data • Sales team close rates based on engagement & adoption
  • 6.
  • 7.
  • 8. Let’s Talk Results • User growth doubled • Renewal Rates grew by 10% • No account left behind • 40% of accounts targeted showed predicted behavioral changes
  • 9. Q&A