2. About Me
• Roberto G Jusino, Customer Engagement, Commercial, & Training @
Autodesk
3. Challenges of Scaling Growth in Customer
Success
Recurring Revenue
Customer Expectations
Competition
Adoption
Renewal Rates
MARGINCOST
4. Enabling Scalable Growth
Direct
Targeting
&
Retention
Mgmt
One
to
One
One
to
Many
Predicting
Behaviors
Showing
the
Value
Adoption
&
Renewal
Campaigns Behavioral
Campaigns Product
Enablement
Customer
Success
Evolution
5. Showing the Value
• MAP THE WORK
• Use your use journeys and establish user
workflows in/out of the product
• TRACK THE VALUE
• Process
• People
• Timing
• SHOWCASE THE VALUE
• This week in review
• User performance against optimal workflows
• Predictive Analysis
• Ex – estimate email open rates based on data
• Sales team close rates based on engagement &
adoption
6.
7.
8. Let’s Talk Results
• User growth doubled
• Renewal Rates grew by 10%
• No account left behind
• 40% of accounts targeted showed predicted behavioral changes