SuccessBLOCs Webinar Adoption

Totango
TotangoTotango
Onboarding
Adoption SuccessBLOC
Ravit Danino | VP Products | ravit@totango.com
Agenda
● Adoption Best Practices
www.totango.com
● Adoption SuccessBLOC
Accelerating The Customer Centered Economy
In a digital world where the customer is in the driver seat, we enable
companies to center around their customers and drive Customer
Centered Growth.
Totango
Mission
THE FOCUS IS ON RESULTS, NOT JUST ACTIVITIES
Introducing
© 2018 TOTANGO. CONFIDENTIAL.
Adoption
© 2018 TOTANGO. CONFIDENTIAL.
Adoption (Manager’s Perspective)
Customers are spending most of their time in adoption and usage of the product
or solution. By making sure customers are seeing value, you will benefit from
higher retention rates and customer satisfaction.
I measure success in handling Adoption by:
1. Customers are using the product
2. Customers are getting value
3. Maintain good and trusted relationship with the customer
© 2018 TOTANGO. CONFIDENTIAL.
Customer lifecycle
New Growing
Upsell/
Renew
Canceled
Onboarding
Activity
Adoption Activity Harvesting
Activity
30 days 300 days 30 days
Customer State
Company activity
Increasing value
Decreasing value
All Rights Reserved
Content Proprietary of Totango
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SuccessBLOCs Webinar Adoption

  • 1. Onboarding Adoption SuccessBLOC Ravit Danino | VP Products | ravit@totango.com
  • 2. Agenda ● Adoption Best Practices www.totango.com ● Adoption SuccessBLOC
  • 3. Accelerating The Customer Centered Economy In a digital world where the customer is in the driver seat, we enable companies to center around their customers and drive Customer Centered Growth. Totango Mission
  • 4. THE FOCUS IS ON RESULTS, NOT JUST ACTIVITIES Introducing
  • 5. © 2018 TOTANGO. CONFIDENTIAL. Adoption
  • 6. © 2018 TOTANGO. CONFIDENTIAL. Adoption (Manager’s Perspective) Customers are spending most of their time in adoption and usage of the product or solution. By making sure customers are seeing value, you will benefit from higher retention rates and customer satisfaction. I measure success in handling Adoption by: 1. Customers are using the product 2. Customers are getting value 3. Maintain good and trusted relationship with the customer
  • 7. © 2018 TOTANGO. CONFIDENTIAL. Customer lifecycle New Growing Upsell/ Renew Canceled Onboarding Activity Adoption Activity Harvesting Activity 30 days 300 days 30 days Customer State Company activity Increasing value Decreasing value
  • 8. All Rights Reserved Content Proprietary of Totango