How to manage your web agency as a client
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A presentation on what mistakes to avoid when working with a web agency to be able to get the most of their talent and avoid common mistakes
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How to manage your web agency as a client
- 1. HOW TO MANAGE YOUR WEB AGENCY AS A CLIENT STARTUP CLUB ZÜRICH
- 2. JEAN-CHRISTOPHE CUVELIER ABOUT MYSELF ▸ Developer - Web entrepreneur - Creative brain ▸ 30 years in computer sciences ▸ 15 years PHP development ▸ 8 years Communication agency at Morris & Chapman Belgium ▸ 3 years Startup at Pictawall ▸ 1 year 1/2 Swiss resident at ARTACK WebLab GmbH ▸ Partially Indian ▸ “Life is too short to be bored” ▸ Useless sentence here
- 3. SO, YOU WANT TO PUT YOUR BUSINESS ONLINE…
- 4. I know perfectly where I want to go!
- 5. FIRST RULES OF COMBAT
- 6. “JUST BUILD THE WEBSITE WE WILL DECIDE ABOUT THE CONTENT LATER…” The Customer
- 7. TEXT WRITE YOUR CONTENT WISELY ▸ Avoid Bingo Bullshit Marketing (https:// www.youtube.com/watch?v=Dnkow4y1cyw) ▸ Don’t try to overcomplicate the message (https:// www.youtube.com/watch?v=RnZyc5LrVEs) ▸ Ask a copywriter (and check first his previous works) ▸ Tell a story to your own customers ▸ Write user cases describing how your customers behave
- 8. TECHNOLOGY
- 10. WE NEED YOU TO DRAW 7 RED LINES ALL OF THEM STRICTLY PERPENDICULAR… The consultant TEXT https://www.youtube.com/watch?v=BKorP55Aqvg
- 11. KISS
- 12. WHO HAS THE BIGGEST
- 17. TEXT PRICELIST ▸ I design everything 100 CHF ▸ I design, you watch 200 CHF ▸ I design, you advise 300 CHF ▸ I design, you help 500 CHF ▸ You design, I help 800 CHF ▸ You design, I advise 1300 CHF ▸ You design, I watch 2100 CHF ▸ You design everything 3400 CHF
- 18. TEAM SPIRIT
- 19. AND ON THAT BOMBSHELL, GOODNIGHT! Jeremy Clarkson
- 20. STARTUP CLUB ZÜRICH THANKS! ▸ Jean-Christophe Cuvelier ▸ linkedin.com/in/totophe ▸ twitter.com/totophe ▸ totophe.com ▸ pictawall.com
Notas del editor
- Nice ! While this is a great idea, the road to success is hard, on both side of the battlefield. I’ll try to explain what you should and should not do as a client to have the best ROI.
- If you really think about your project, you often find out, you are kind of lost, and you don’t know exactly where to start. Most of the time, you will expect the agency to know more about the project than yourself.
- First, begin with an introspection: Know why you are doing what. Structure your project, and try to answer all the questions: When: When do we really need the project online Where: What about the hosting and domain name? Am I free to choose or do I have some constraints. Why do I have those constraints? What: What is it that I’m really try to put online? Why: Why am I trying to get online? What is the real reason and benefits? How and with whom: Who will be involved? How will I resolve the problem.
- We often see customers arriving in the agency having no idea what they would put on their websites. Well, first begin with the content. Doing a simple word with your ideas, then structure it more, and eventually, ask a copywriter to finish the job. When you are looking for a copywriter, try to find a “modest” one.
- Don’t let yourself overwhelmed by the technology and try to take everything you heard from outside.
- Keep it simple stupid
- Don’t over design your product with gazillions of useless features nobody will ever use “because it’s fun and hype”
- When an agency starts with: “We have developed our custom solution because tools like WordPress, Drupal, Joomla and Sitecore sucks…” (well, for Joomla, they are probably right), run away from them. If they are not competent enough to value tools like that, they are certainly not competent enough to build their own platform.
- What is waterfall methodology? We deliver everything at the end. Make it possible to fail big. Whenever possible try to embrasse the Agile methodology. It requires a lot of investment from your side, especially to commit to regularly review the state of the project and submit your input on it. Try to always understand the scope of what you are testing and give as much input as you can. Don’t mix giving your thoughts and giving advices.
- Whenever you receive a budget estimation, add 25% to the final cost. It’s a safety mesure that will allow you to feel confortable if anything would change during the conception of your website. It is not much that the agency fails to estimate properly how much it would cost but more the fact that during the build of your website, you will want to change something because you realise it’s not what it should be.
- Why is Belgian Football team n°1 in the World? No they didn’t pay Blatter for that ;-) It is not because they have a lot of very good players, but mostly because these players know the value of the team. The Belgium we say “L’union fait la force” which means Unity is strength. Work with your agency, not against it. Make them feel they are part of your project so they also want to succeed.