Presentation by Toon Coppens, marketing Director touchatag, an Alcatel-Lucent venture. This presentation covers the area of Internet of Things and mobile wallet 2.0. This presentation was given at digital marketing first, Brussels, in the Emakina academy on 22 October 2009.
19. Bridge between CRM, advertising, direct marketing and sales MOBILE WALLET 2.0 ? ARE YOU READY?
Notas del editor
Consumer applications are very broad: e.g. linking real world items to the online world
Via 2D barcodes and a scanning camera included in a phone, a barcode can be scanned and can initiate an application
NFC phone calls person on tagged picture
Touchatag starter package, available worldwide via http://www.touchatag.com/e-store includes 1 USB RFID reader (ACS ACR122) and 10 UHF Mifare Ultralight RFID tags
http://business.touchatag.com
Drivers Cost-savings at Accor-Service and Accor-Service customers BUT Substitution not sufficient, re-thinking what an Accor eTag could mean for beneficiaries Should fidelize employee Should be revenu creator by other value added services besides payment Touchatag provides catalogue of own or 3rd party added value services for employee or affiliate Segmentated eCouponing Interactive Bill-boards and Displays Fidelity Other commercial products: press-vouchers Interactive Bill-boards and Displays : ClearChannel ‘ swipe through’ Fidelity Program : Proximity BBDO Stimulation of tag usage Communication tools for user community Distribution of press-vouchers New outlets (vending machines) nearby large employer New commercial packages and stimulation of kiosk sales Objective of pre-roll-out phaze Validate acceptance and business model by beneficiaires, commercial patners
An NFC phone or a contactless sticker applied to a phone or a contactless card can be used for many applications, from payment to transport pass to accessing the enterprise building. On an NFC phone, a wallet interface allows to check balance and to select what application you want to have activated as tag on your phone
Laura, 23, lives in a city, listens to last.fm, and manages her social life via Netlog and her mobile phone… Laura enjoys convenient, personalized service and loyalty benefits at her favorite retailers—thanks to the contactless ID on her mobile or her card issued by her service provider
Wallet 2.0 is about an electronic wallet, replacing your traditional wallet but is also a lot more as it enables you to link the traditional functionalities of a mobile (communication, Internet, location based services) with wallet functionalities like payment, loyalty, coupon services etc. So you can imagine to be able to transfer loyalty points easily from one account to another. And off course you can also consult your wallet balance in real time.
Sales and brand activation + CRM improvement 1 contactless card or 1 NFC phone for targeted Information in the PoS Marketing actions Coupon schemes Fidelity programs Fast and convenient payment + Real time reporting and analytics + Integrated campaigns with mobile and online