Redefining Company Strategy - Realigning Goals

1. Stealth 4x4 Social Media and Website Audit & Review – June 2010

2. Executive Overview

3. 16% 47% 36% Neighborhood/Beach/Military/Green Break into this market Stealth’s core customers are hunters… but also UTV enthusiasts…they own several UTV’s…how do we make Stealth their first

4. Performance Performance Vehicle Government/Military Hunting Outdoors Farm Neighborhood Estates UTV Category ? ? ?

5. We need to transcend across market segments and lifestyles

6. Built Tough Superior class/Style Versatility Stealth Hunters Estate/Recreation Green Family Comradery Target Customer Our Product Tradition Outdoorsmen Excellence We are Stealth No Limits At home On the Hunt In the snow At the Beach The voice of stealth will transcend across market segments and convey our brand image

7. Voice Discussion

10. Search Electric Utility Vehicles…Stealth shows up fourth

11. Search hunting vehicles…we do not show up on the first ten search pages ?????

13. Stealth Blog Choose Your Model Dealer Locator Stealth Videos Tactical Equipment Stealth Blog Choose Your Model Dealer Locator Stealth Videos Tactical Equipment Stealth Blog Choose Your Model Dealer Locator Stealth Videos Tactical Equipment Stealth Blog Choose Your Model Dealer Locator Stealth Videos Tactical Equipment Stealth Blog Choose Your Model Dealer Locator Stealth Videos Tactical Equipment

14. Stealth Products – Show How We’re Different

16. Once we develop our look and feel we need to have a voice to the world... …… and a knack for listening to what our customers/fans/competition are saying and doing

17. Social Media is the Primary Purchase Influencing Vehicle

18. We can track who is talking about us, what they’re saying, where the are located, and how much influence they have

20. Engage our Customers!!! 4,736 Followers 1,500 Followers 3,500 Followers

21. We can identify what blogs are pushing our products

22. Hunting, Off Road, Outdoor forums are a cost effective vehicle to plant our content, point out our competitions weakness and engage with potential customers

26. 2011 TV Campaign

30. Website Current: 333 Unique Visitors Goal: 3,000 Blogs Current Blog: 0 Goal: 5 content mapped Blogs with weekly posts YouTube Current: 3 videos > 10k views Goal: 5 Videos > 20K views Facebook Current: 107 Members Goal 207 Members Twitter Current’ 20 Followers 0 Retweets Goal 150 Followers 10 Retweets End of July End of August End of November Website Current: 2,500 Goal: 5,000 Blogs Goal: 5 content mapped Blogs with weekly posts YouTube Current: 3 videos > 10k views Goal: 5 Videos > 20K views Facebook Goal: 500 Twitter Current’ 20 Followers 0 Retweets Goal 150 Followers 10 Retweets Website Current: 2,500 Goal: 5,000 Blogs Goal: 5 content mapped Blogs with weekly posts YouTube Current: 3 videos > 10k views Goal: 5 Videos > 20K views Facebook Goal: 500 Twitter Current’ 20 Followers 0 Retweets Goal 150 Followers 10 Retweets KPIs

31. Website Current: 333 Unique Visitors Goal: 3,000 Blogs Current Blog: 0 Goal: 5 content mapped Blogs with weekly posts YouTube Current: 3 videos > 10k views Goal: 5 Videos > 20K views Facebook Current: 107 Members Goal 207 Members Twitter Current’ 20 Followers 0 Retweets Goal 150 Followers 10 Retweets End of July End of August End of November Website Current: 2,500 Goal: 5,000 Blogs Goal: 5 content mapped Blogs with weekly posts YouTube Current: 3 videos > 10k views Goal: 5 Videos > 20K views Facebook Goal: 500 Twitter Current’ 20 Followers 0 Retweets Goal 150 Followers 10 Retweets Website Current: 9,600 Goal: 20,000 TBD TBD TBD TBD KPIs

32. Appendix

33. Stealth Blog Choose Your Model Dealer Locator Stealth Videos Tactical Equipment

34. Our Marketing Strategy Requires that we coalesce…then take the right steps forward

35. Michael Waddell vs. Primos

36. The Outdoor channel is an attractive advertising vehicle