Presentation by Darrell Cook from Pareto on Mobile Commerce for the Toronto Product Management Assocation, March 27th, 2013.

1. Agenda
1. Digital Economy
2. Mobile for Retail
3. What’s Next

2. INFORMATION OVERLOAD

4. Mobile Retail

5. Why Mobile Retail?
• It’s always ON
• It’s always with you
• It’s Interactive
• It’s Location-Aware
• It’s Time-Aware
• It knows your friends
• It’s completely connected
• It’s an open platform/self-
propagating
• It’s evolving: stronger, faster,
smarter every year

9.  In March, 16% of Canadian mobile users found a store location with
their phone, while 13% made shopping lists and 10% compared
product prices.

14. What’s
Next?

15. THE FUTURE OF CROSS
CHANNEL RETAIL

16. NFC – NEAR FIELD
COMMUNICATIONS
• In-Store Poster to
Mobile:
To view weekly specials simply:
• Location-specific (geo- scan
target) Sobeys
text
To 12345
tap
• Turn-key solution:
– insert chip-technology, and deliver the mobile
flyer to consumers – a one-stop shop for all or go to bit.ly/HZrhD4
flyer retention needs.
16

17. Showrooming

20. Thank you