Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Mokbel interior designer social media marketing strategy
1.
2. Mokbel For Construction &
Consulting
SOCIAL MEDIA MARKETING PLAN
January 2022 – February 2022
3. Plan Outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Competitors analysis.
5- Target audience analysis.
6- Social media strategy and tactics.
7- Budget and channels.
8- Content Calendar.
4. Mokbel
An Interior Design, Construction and Consultation
Studio that Supports You in all Steps for Creating your
Home or Company.
We Have Creative Approach on a multi-cultural
understanding that is inspired by different experience
to make sure that our Design will Meet your
expectations.
We:
- Make 3D design Based on Your imaginations.
- Build Your home Assets and finishing.
- Furnishing Your home.
ĥ
Brand Identification
Build It
5. 2- Objectives
1- Brand Awareness.
2- Increase Sales and Reservations.
3- Increase market share and attract new customers.
6. Strength Weakness
- Presence of material for visuals
- Experience and good fan base.
- Good Reviews on Social Media.
- High Quality Services.
- Low Quality Visuals.
3- SWOT Analysis
Opportunities Threats
- Offers and Bundles.
- Testimonials
- Educational Videos.
- Preparations of youth apartments
to be ready before summer season
(weddings season)
- Strong Competitors offering the
same service.
11. Situation Analysis (Notes)
• Low Number of Followers on Social Media.
• Low Promotion budgets.
• Low Engagement rate.
• Low Number of posts per day.
• Low quality visuals.
• Weak Presence on Instagram.
14. Al-Tarras Account (Notes)
• Good Fan base and high number of social media
followers.
• Low Engagement rate.
• Good Number of posts per day.
• High quality visuals.
• High Quality Services.
• Weak Presence Intsagram and YouTube.
17. Archway Innovations Account
(Notes)
• Large number of social media followers (Strong Fan
Base).
• Good Engagement rate.
• Good Number of posts per day.
• High quality visuals.
• High Quality Services.
• Very Good Presence and visuals on Instagram.
18. 5- Target Audience Analysis
1st Persona:
Gender Males and females (Engaged).
Age Female: 20:30 Years Old
Males: 30: 35 Years Old
Locations - Primary: Cairo (5th settlement – October – Zayed – Rehab - …)
- Secondary: New Damietta - Mansoura
- Other: All Over Egypt
Income Level Medium To High and Well Educated
Attitude They like offers, Trends, Travelling abroad (Class A+ and A).
Interests Décor – Home planning – art – Wedding Preparation – Makeup Artists –
Wedding halls - Furniture.
21. Target Audience Analysis
2nd Persona:
Gender Males and females (Married)
Age Females: 30:40 Years Old.
Males: 35:60 Years Old.
Location - Primary: Cairo (5th settlement – October – Zayed – Rehab - …)
- Secondary: New Damietta - Mansoura
- Other: All Over Egypt
Income Level Medium to high Income Level and well educated (Class A+ and A).
Attitude They Like Direct Content, Luxurious Staff.
Interests Décor – Home planning – art – Home Renewing – North Cost and Gouna
Travelling.
24. Social Media Strategy And
Tactics
• Brand Awareness Campaign.
• Selling Posts.
• Engagement Posts.
• High Quality Visuals.
• Before and after photos and videos.
• Facebook and Instagram ads.
• Strong Visuals and create Videos on TikTok.
• Reviews And Testimonials.
• Offers.
