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The State of Social 2017

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Join panelists from National Geographic, Shell, and more to discuss current and future social trends and how to use social to drive business opportunities.

Publicado en: Redes sociales

The State of Social 2017

  1. 1. Copyright © ClickZ 2017 March 23rd 2017 The State of Social in 2017 In association with Andrew Warren-Payne ClickZ Mia Vallo National Geographic Matt Owen Shell Jenifer Kern Tracx Robyn Showers Tracx
  2. 2. 2017 State of Social #SocialMix | State of Social
  3. 3. There are a lot of people on social media. 2.79 billion active social media users 74% of the world’s internet users +21% growth since last year Worldwide as of Jan 2017, We Are Social
  4. 4. And they have a lot to say. #SocialMix | State of Social IN A SOCIAL MEDIA MINUTE… • 1,300 blog posts • 56,000 Instagram posts • 360,000 tweets • 1.7 million Facebook posts • 2 million YouTube video views
  5. 5. But they’re not all talking on every platform. Source: Pew One Site Two Sites Three Sites Four Sites Five Sites % OF INTERNET USERS WHO USE THE FOLLOWING NUMBER OF SOCIAL NETWORKING SITES 28% 24% 16% 8% 4% Many people are only active on one or two networks.
  6. 6. Besides Facebook, social media usage is scattered and diverse. Use Twitter Use Instagram Use Pinterest Use LinkedIn Use Facebook % of Twitter users who… -- 65% 48% 54% 93% % of Instagram users who… 49% -- 54% 48% 95% % of Pinterest users who… 38% 57% -- 41% 92% % of LinkedIn users who… 45% 53% 43% -- 89% #SocialMix | State of Social
  7. 7. The Great Divide #SocialMix | The Great Divide
  8. 8. There’s a mismatch between companies and consumers. Social Media Network % Companies Using Network 1 Facebook 96% 2 Twitter 71% 3 YouTube 61% 4 LinkedIn 60% 5 Instagram 55% 6 Google + 47% 7 Pinterest 34% 8 Reddit 17% 9 Tumblr 14% 10 Flickr 12% Sources: Clutch, WeAreSocial Where Companies Are
  9. 9. There’s a mismatch between companies and consumers. Social Media Network % Companies Using Network 1 Facebook 96% 2 Twitter 71% 3 YouTube 61% 4 LinkedIn 60% 5 Instagram 55% 6 Google + 47% 7 Pinterest 34% 8 Reddit 7% 9 Tumblr 14% 10 Flickr 12% Sources: Clutch, WeAreSocial Where Companies Are Social Media Network Avg. Unique Monthly Users 1 Facebook 1.87 billion 2 YouTube 1 billion 3 Instagram 600 million 4 Tumblr 550 million 5 Twitter 317 million 6 Sina Weibo 297 million 7 Pinterest 150 million 8 LinkedIn 106 million 9 VKontakte 90 million 10 Reddit 85 million Where Consumers Are
  10. 10. Social Network Snapshots #SocialMix | Social Network Snapshots
  11. 11. 11 Demographics & behaviorial tendencies are different on the different networks And they’re not only talking on Twitter… 6x more women use it over men, impacts purchase decisions 2x more males than females for gaming, news, forums More popular with highly educated population Largest percent of high-income users Reaches more 18-39 year olds than US cable with 1 Billion+ users globally Still the biggest social network with 1.7 Billion users Most used social network by teens.
  12. 12. Facebook • Most popular social network by a landslide • Leans slightly more female • Best place to reach Gen X & older millennials • Highest engagement Top Challenge: Volume of Data #SocialMix | Social Network Snapshots
  13. 13. YouTube • Second most-popular network • Better than TV • Male-friendly • Great for how-to content • Search + social Top Challenge: Video Production #SocialMix | Social Network Snapshots
  14. 14. Snapchat • 2.5 billion snaps created per day • 161 million daily active users • Users 25+ open Snapchat 12x per day and spent 20 minutes/day in app • 7/10 Snapchatters are millennials • 70% are female • 30% teens say it’s most important social network Top Challenge: Lack of public data #SocialMix | Social Network Snapshots
  15. 15. Instagram • Fastest-growing social network • Master of mobile • Female friendly • Millennials & teens • Uptick in rural users • Brand-friendly Top Challenge: Influencer Marketing #SocialMix | Social Network Snapshots
  16. 16. Twitter • Easy to monitor • Social media power users • Media & celeb favorite • Male-dominated • Low engagement • Fake accounts Top Challenge: Brand over-reliance #SocialMix | Social Network Snapshots
  17. 17. Pinterest • Girl power • Fashion, food, and inspiration • Ecommerce-friendly • Half-life of a pin: 151,200 minutes • Search alternative • Untapped content discovery tool Top Challenge: Identifying trends #SocialMix | Social Network Snapshots
  18. 18. LinkedIn • More popular than Twitter • Well-educated & high-income • Males more active than females • Less likely to use other social networks • B2B favorite Top Challenge: Utilizing groups and influencers #SocialMix | Social Network Snapshots
  19. 19. Reddit • Young & male • Quick & knowledgeable feedback • Quirky, niche audiences • Market research • Wild West of social media – sales, beware! Top Challenge: Pinpointing relevant conversations #SocialMix | Social Network Snapshots
  20. 20. We’ve created the most powerful social and analytics engine in the marketplace. Publish Paid Social | Predictive Scheduling Multi-Channel Posting Approval Workflows Content Calendar & Library Engage Influencer Management Inline Engagement Social Streams | Direct Messaging Assignment Queues Analyze Owned, Earned & Paid Metrics Competitive Benchmarking Content Performance Multi-lingual Sentiment Geospatial Insights Listen Deep Data Collection Full Conversation Threads Logo & Image Listening Campaign Tracking Unlimited Queries
  21. 21. See more with Tracx. Get a customized social benchmark report today: • Share of Voice • Audience Demographics & Network Breakdown • Engagement, Reach & Interactions • Influencer Impact Score • Conversation Drivers • GeoHeat Map • Image Analytics Tweet at @Tracx: #ShowMeTheData Get the report! http://at.tracx.com/social-benchmark
  22. 22. Thanks for listening! #SocialMix
  23. 23. Expert Interview Mia Vallo VP, Digital Analytics and Optimization National Geographic
  24. 24. Copyright © ClickZ 2017 Q&A Mia Vallo National Geographic Matt Owen Shell Jenifer Kern Tracx Robyn Showers Tracx
  25. 25. Copyright © ClickZ 2017 Get Your Social Benchmark Report! http://at.tracx.com/social-benchmark Thanks for attending the webinar!
  26. 26. Copyright © ClickZ 2017

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