Social and digital media for PR in the Higher and Further Education sector

1. Where are we now and what are the barriers to best practice? Social and digital media for PR in the Higher and F urther Education sector Tracy Playle MCIPR Vice Chair CIPR Education & Skills Sector Group [email_address]

3. The study    Today July 5 November

5. First – some questions Is online media challenging you to develop new skills?

6. First – some questions Do you feel you are developing new skills in online communications?

9. What you told us - survey Target audience - FE

10. What you told us - survey Target audience - HE

11. What you told us - survey Use of online media for PR - FE

12. What you told us - survey Use of online media for PR - HE

14. What you told us - survey Line management of PR and web (different)

15. Another question ... Do you monitor online media to listen to what is said about your brand?

16. Another question ... Do you monitor social media to listen to what is said about your brand?

17. Another question ... Do you monitor social media to spot PR opportunities?

19. Another question ... Do you think journalists use social media more than you do?

20. What journalists told us A mixed bag!

21. An example ... Video clip came from YouTube

22. An example ... Photo appeared in Guardian and on iPlayer

23. An example ... Rory Cellan-Jones, BBC Digital Britain conference in April He ‘tweets’ ...

24. An example ... Joanna Geary, The Times Shares the order in which she checks everything in the morning ...

25. Another question ... Can you afford to do nothing?

26. Another question ... Can you afford the resource needed to do something?

27. Another question ... What are the barriers to progress and change? Over to you ...