Trade ya deck final 2 public

TradeYa
Get what you want, with what you’ve got.

Jared Krause CEO
JK@TradeYa.com 415 871 1845

TradeYa
Inc.
a
California
Corp,
1027
½
Abbot
Kinney
Blvd,
Venice
CA
90291

The
informa,on
contained
in
the
a0ached
wri0en
presenta,on,
proposal,
schedules,
and
exhibits
herein
has

been
prepared
solely
for
the
use
of
a
select
number
of
par,es
who
are
believed
to
be
interested
in
acquiring

an
equity
par,cipa,on
in,
partnering
with,
or
lending
to
(collec,vely,
a
Transac,on),
the
company
portrayed

in
this
document.

These
business
plans
and
accompanying
ﬁnancial
documenta,on
have
been
prepared
by

the
principals
of
the
ﬁrm
and
are
forwarded
by
them.

JOIN THE REVOLUTION
(if the video below doesn’t play, click here or go to http://www.tradeya.com/about)

Get what you want with what you’ve got –
unlock your value and free yourself from money.

2

“If I had to guess,
social commerce TradeYa is at the cutting edge of
is the next area to a revolution in commerce –
really blow up.” one that serves a more
value-driven consumer in an ever
– Mark Zuckerberg more socially connected world.
CEO Facebook
The sharing economy is taking
off, collaborative consumption

THE BIG
is taking over and TradeYa is
poised to take the revolution to
the next level.

IDEA
•  46,000,000 searches per month for barter/
swap keywords on Google

•  182,000 posts in Barter section of Craigslist
every month

•  Swap market for kids clothes alone
estimated to be between $1-3b in the US
per year

FREE YOURSELF FROM MONEY

TradeYa is a user-driven, TradeYa Provides:
community-based marketplace •  Empowerment
where people can come •  Value
to trade their goods, their skills, •  Efficiency
whatever value they have, •  A Social Experience
for the things they want and need. •  Safety
NO MONEY REQUIRED •  Fun
4

THE WOW FACTOR…
A MAGIC CONCIERGE
TradeYa blends the best of what’s possible in an online
marketplace. It’s customized to work for YOU!

•  Tell us what you want and have

•  Tell us who you want to trade
with (just your friends, friends of
friends, or the whole TradeYa
community!)
I LIKE:
•  Tell us about your tastes and Guitar
your lifestyle by playing our fun
Cooking
quiz games or adding detail to
your profile. The more you tell Vintage Watches
us, the better TradeYa works for Russian Literature
you.

5

THE MAGIC
TradeYa

MATCHES •  WE find matches and make the
connection FOR YOU – it’s
HAS: Laptop like a dating site for your stuff!
WANTS: Photography

HAS: Voiceover Talent •  We’ll suggest not only ITEM
WANTS: Piano Lessons matches but PEOPLE
matches by introducing you to
HAS: Cooking Classes
WANTS: Art Supplies people whose interests and
styles are similar to yours.
HAS: Beats by Dre
WANTS: Lakers Tickets
•  You can browse each other’s
HAS: Vail Condo stuff and see if there’s a trade
WANTS: iPad 3 to be made… maybe you’ll
even meet a new friend!
HAS: Sports Equipment
WANTS: Car Rims

6

HOW WE ARE DOING IT
A successful marketplace requires a seamless
transactional process, with people and products to fill it.
So we’ve developed the perfect way to populate the site
BEFORE it launches while refining our transaction engine.

1.  We launched a video igniting a fire to
join the revolution.
•  500 users and 3000 video views within 7
days before marketing push began.

2.  We launched a contest to be entered to
win the new Beats By Dre Headphones
by sharing the link to TradeYa on
Facebook.
•  2650 users signed up in the first 7 days
•  7000 video views
•  1200 shares on Facebook

7

THEN:
3. We launched TradeYa Spotlight
•  One item offered by a thought-leader, celebrity,
brand, or TradeYa user in exchange for something they
want from their community.
•  Builds inventory in 2 ways
•  When users make offers, those offers become
“haves” in their profile, thereby increasing
inventory
•  The item that they make the offer on becomes a Presto!
“want,” also increasing inventory Thousands of
•  Builds user base
•  Thought-leader, celebrity or brand promotes their users have
offer to their user-base
•  Social spreading
populated our
•  Active engagement site with people
•  So far we have:
•  3000 users actively engaged
and
•  Over 1% of our users have made an offer or inventory
submit to be in the spotlight BEFORE we
•  77% of Spotlights have resulted in in a successful
transaction launch the full
•  Over 25 thought-leaders, celebrities and brands
signed up to participate
marketplace.
AND THEN… 8

…LET THE MATCHING BEGIN

Jared Lisa
Has: Surfboard Has: Logo Design
Wants: Logo Design Wants: Surfboard

Once we’ve hit 10,000 users we introduce the MAGIC OF
MATCHING
•  Based on the profiles users are building
we begin to suggest direct matches.

LAUNCH FULL MARKETPLACE
Awesome user experience!
DAY 1 we will have approximately 10,000 users ALREADY signed up
DAY 1 we will have inventory for people to trade
DAY 1 the site is working offering VALUE to users

Make the site your own
Browse items or users
Add to your lists of haves and wants
Answer questions to improve your matches
Sit back and let the MAGIC work for you

10

Other trading sites have failed to generate successful
trades at scale, because they've failed to take the work
out of trading.

Our core value propositions will make trading easy and
streamlined, making TradeYa the market leader.

We Keep Money Out Of It
COMPETITION •  Trade ONLY - no buying and selling. Once people
start thinking about money they’re using a different
It’s not about being first part of the brain than that which is used in assessing
a fair trade and their propensity to trade decreases.
– it’s about being best! •  Value is individualized based on personal need and

#1
preference.
Social Experience
•  We are focused on people, not just stuff.
•  We build community by connecting USERS and
those connections create accountability and safe
trading.
•  Trading makes people feel good!
Matching Magic
•  The site works for you even when you’re not on it -
it’s MAGIC!
Focus on Incredible User Experience
•  TradeYa will be a place users want to spend their
time – not just a utility.
•  Clean look, intuitive and easy to use!

And we have the top tier talent to
execute it…
11

TEAM
JARED KRAUSE JAIME RUSSELL LEVY WALTER O’BRIEN
CEO User Experience Strategist Artificial Intelligence

§ Media
and
technology

§ 20
years
experience
as
§ Developed
AI
for
F35
Jet
and

entrepreneur

interface
designer,
socware
General
Electric
“Smart
Grid”

§ Founded
and
led
designer
and
new
media

§ Developed
personality

Goodlife.com

through
strategist

matching
AI
for
MyShape

successful
launch
of
largest
§ Award-‐winning
experience-‐ which
resulted
in
9%

sustainability/wellness
design
lead
for
TBWA
Chiat
conversion
to
sale

directory,
calendar
system
Day,
Razorﬁsh,
HUGE
and

and
marketplace
on
the
web

§ Ranked
sixth
fastest

Schema,c

programmer
in
the
World

§ Internet
mone,za,on
and

§ Cover
of
New
York
Olympics
in
Informa,cs

Internet
marke,ng

consultant.
Clients
included:
Magazine,
write-‐ups
in

§ Successfully
developed
177

P&G,
Universal,
Oﬀerpal
Wired,
Esquire,
and
the
New

unique
areas
of
Intellectual

Media,
Vista
Print,
Petco
York
Times

Property
including
a
scenario

§ Sustainability/Wellness
§ User
Experience
engine
that
aids
human

industry
expert

Architecture
for
Oprah.com,
thinking
by
over
10
fold

§ Started
and
led
video
ABC.com,
iVillage.com

§ Execu,ve
roles
with:
The

produc,on
company
to
§ Feature
story
on
Dateline
Capital
Group
Companies

$1mm
sales
year
1

NBC
(World’s
largest
mutual
fund

§ Produc,on
team
for
manager),
Fujitsu,
Uniscape

Academy
Award
nominated,
(Microsoc-‐Trados),
Oracle

Emmy-‐winning
documentary
Corpora,on,
Bal,more

§ 
7
Telly
awards
Technologies,
and
Cri,cal

Path.

12

TEAM
SHANTANU REBECCA ROGERS DAN ABRAMS AIMEE LAGOS
BHARDWAJ Creative Director Co-Founder, Co-Chair Co-Founder, Co-Chair
Development

• Led
two
startups
in
the
• Founding
Crea,ve
Dan
Abrams
is
an
Aimee
is
a
screenwriter
and

past
five
years
in
Director
Skype
independent
film
producer,
film
director..
She’s
sold
her

developing
the
social
entrepreneur,
and
television
and
film
scripts
to

• Founding
Crea,ve
Sony
Pictures'
Screen
Gems,

technology
roadmap
environmental
advocate.

In

Director
Kazaa
CBS,
Paramount
and

through
valua,ons
of
what
now
seems
like
a

up
to
$25M

• Crea,ve
Engineer
for
previous
life,
he
worked
for
Dreamworks
and
recently

Total
Immersion,
the
Walter
Cronkite’s
directed
the
award
wining

• Developed
Mobile
world
leader
in
documentary
television
film
96
MINUTES.
When

Security
plaqorm
for
augmented
reality
produc,on
company,
and
Aimee
had
a
simple
need
for

Juniper
es,mated
to
produced
Web
sites
for
the
a
sun
hat
for
a
trip
to
Hawaii,

bring
$90mm
in
• Disrup,ve
new
media
she
wished
she
could
trade

Clinton/Gore
’96
campaign,

revenue
in
2011
innovator
for
Fortune
one
of
her
hats
for
one
she

Daily
Variety,
and
Monday

500
companies
could
use
now,
without

• Led
technology
Night
Football.

When
Aimee

development
for
• MTV
Music
Video
approached
Dan
with
the
furthering
the
cycle
of

startups:
Moment
awards
nominee
concept
for
TradeYa,
he
waste.
This
sparked
the
idea

Feed,
FB-‐4
Inc,
SMobile
thought,
"that's
a
fantas,c
for
an
online
forum
for

• Execu,ve
Producer
of
friends
to
trade
their
stuff,

Systems,
The
Networks,
idea,
and
she's
really
smart.

the
Sundance
and
she
brought
it
to
the
guy

Goodlife,
Gigzee,
I
should
ride
her
coa0ails
to

documentary
F.L.O.W.
she
knew
could
get
it
done
–

Zoomcourt,
Terracycle
untold
riches,
and
help
make

and
worked
for
JP
• MFA
in
Film,
Anima,on
the
world
a
be0er
place
all
Dan
Abrams.

Together
they

Morgan
Chase
and
and
Digital
Arts
from
at
the
same
,me!"

So
far,
found
an
amazing
team
to

Juniper
Networks

USC
the
plan
is
coming
together
develop
this
simple
idea
for

nicely.
a
new
kind
of
marketplace

• MA
in
Computer
&

into
TradeYa!

Electrical
Engineering

from
Ohio
State

University

13

$
REVENUE
PREMIUM SUBSCRIPTION FEES
TradeYa Pro Features
•  Advanced inventory management
•  Business tools
•  Custom Matching: Filter by user and item rating
•  First dibs on high rated stuff
•  Enhanced search
•  Insurance
•  Verified status
•  Discounted shipping
•  Fee $4.99/mo

ü  FACT: 46 million Google searches/month for barter/swap/trade keywords
ü  0.01% conversion rate of monthly Google searchers into TradeYa subscribers
to meet revenue projections Y2
Y2 Premium Subscription fee revenue projected: $1,006,697
Y5 Premium Subscription fee revenue projected: $22,542,701

TRANSACTION FEES
•  ASSUMPTION: average TradeYa user makes 1 trade/month
•  ASSUMPTION: 15% of all trades are in a “high value” category and are
assessed a $6.99 transaction fee
ü  FACT: 34% of Craigslist items posted to barter section have $1000+ value
Y2 Transaction fee revenue projected: $2,301,935
Y5 Transaction fee revenue projected: $51,294,920

14

IMAGINE …

TradeYa

ROAD BIKE WEB DESIGN

…THE BIG IDEA…
TradeYa TradeYa TradeYa TradeYa TradeYa

ROAD BIKE WEB DESIGN SPEAKERS HARD DRIVE IPHONE ART GRILL COMPUTER BOAT THERAPY


FRIDGE DAY CARE LESSONS IPAD BOOKS COFFEE BOOTS DVDS OTTOMAN PLUMBER


…REVOLUTIONIZING COMMERCE AS WE KNOW IT

TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa TradeYa

ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN ROAD BIKE WEB DESIGN









JOIN THE REVOLUTION

Jared Krause TradeYa LLC a California LLC
(415) 871-1845 1027 ½ Abbot Kinney Blvd
CONTACT: JK@TradeYa.com Venice CA 90291

18

Trade ya deck final 2 public

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (18)

Similar a Trade ya deck final 2 public

Similar a Trade ya deck final 2 public (20)

Último

Último (20)

Trade ya deck final 2 public