1. welcome
Russell Bullen – OMC
Matt Forman - Traffika

2. our conversation today..
What’s happening online …right now
How it works
How you can make it work for your clients

3. What’s happening right now

4. Medi a cons um i on has
pt
changed

5. I nt er net has t aken over f r om
TV?
*Source: Nielsen Online Internet and Technology Report March 2009

6. Ad $ keep f l owi ng
onl i ne

8. Bi g r et ai l er s have f al l en as l eep
at t he wheel

9. Spendi ng bi g BUT not wher e t he
audi ence i s
•Opportunity knocks for nimble SME’s

10. Fi s hi ng wher e t he f i s h
ar e

11. Having the right bait and net to
catch them
Product Sales or Lead Generation
different bait for different fish

13. Or gani c – FREE Tr af f i c
72% of
searchers
use organic
results
•Fresh, unique & quality content
•Back links are like votes from other websites

14. Pai d – Googl e Adwor ds
Just 95
characters
to tell your
story
•Instant traffic – pay per click
•100% control of keywords & landing pages

15. Let’s talk Product Sales
Someone throw me a line !

16. Per f or mance Medi a
Pay only when your marketing objective has been achieved

18. Let’s talk Lead Generation
Someone throw me another line !

19. What’s all this twittering about?
Social media…how to join the global
conversation

20. Soci al Medi a
3 E’s of Social Media:
•Educate
•Engage
•Entertain

21. Facebook
•More than 200 million active
users
•More than 100 million users
log on to Facebook at least
once each day
•The fastest growing
demographic is those 35
years old and older
•More than 4 billion minutes
are spent on Facebook each
day
•More than 6 million users
become fans of Pages each
day

22. Twi t t e
r
•More than 25 million users
•More than 2 million
‘tweets’per day
•55% Twitter user female /
45% male

24. W s us i ng
ho’
Twi t t er
Educate
Engage
Entertain

25. Let’s tweet
Someone throw me a line

26. hook, line and sinker
we found them, we caught them now
we want to eat keep them

27. The power of CRM
Using email to engage and retain
your customers

28. Thank you
 Russell
 www.twitter.com/rbullen
 russell@onlinemarketingcollective.com
 Matt
 www.twitter.com/mattforman
 matt@mattforman.info