Jeffrey Hayzlett delivers a exceptionally engaging and insightful presentation on his first hand experience conducting worldwide business growth, marketing and social networking and mobile marketing strategies.

1. Jeffrey Hayzlett
Chief Marketing Officer
Eastman Kodak Companyp y
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Jeffrey Hayzlett
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JeffreyHayzlett
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2. Winds of Change
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3. KODAK Momentum: The Transformation
Change or Die A Kodak Moment
We did it.
So can you.
We can help.
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4. KODAK Momentum: The Transformation
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5. KODAK Momentum: The Transformation
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6. KODAK Momentum: The Transformation
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7. KODAK Momentum: The Transformation
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8. KODAK Momentum: The Transformation
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9. KODAK Momentum: The Transformation
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10. KODAK Momentum: The Transformation
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11. KODAK Momentum: Our Science
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12. Brand Transformation
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13. Perceptions of Kodak Over the Years
OLD NEW
Trustworthy Trustworthy
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Reliable Reliable
Caring & Human Caring & Human
Prints &
Prints &
Memories
Memories
Film rolls
Traditional
Not high-tech
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14. New Look of Kodak Homepage
Then…
Then
…and Now
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15. Brand Activation – Kodak Challenge
First-of-its-kind competition for PGA TOUR players and fans
• Promotes Kodak to millions of consumers –
on-site, online, print,
on site online in print and on radio and TV
KodakChallenge.com and Fantasy.KodakChallenge.com
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16. Brand Entertainment Leader
Ellen
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17. …it should have a personality
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18. Highlights
www.kodak.com/go/followus Homepage Relevancy Regional Expansion
Social Media Leader Conversion Popular
#NameAKodak
Kodachrome
April 1st
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19. Current Action
Apps: Konga/SmileMeter i-Phone Apps: Times Square
SmileMaker and PicFlick
Tips & Projects Exchange Experience Kodak Mobile
with FacebookConnect
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20. Social Media: The Kodak 4 E’s
Engage
g g
Educate
Excite
Evangelize
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21. Marketing via Social Media
Drives value:
• a new platform to amplify our messages
• where the customers are
• rich conversations with communities
• low barrier to entry & cost
• f
fast. . .faster. . .then FASTEST
f h
• seen as a leader in the industry
• great brand associations (Google, Dell, Facebook,
Yahoo!, LinkedIn, Southwest, Oracle, Coke,)
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22. The new numbers
• Scale
–FB 300 million and growing, 70% outside of US
–Twitter has 35 million, skyrocketing 2,565% growth
–Global penetration 500K new people a day on Net 2X in 3 yrs
Net,
–15.5 million active blogs
• Reverb - Message x Followers Friends BFFs etc
Followers, Friends, BFFs, etc.
• Press materials+. . .step and repeat
• Engagement - video x view x time
• Quality vs. Quantity – Content versus impressions
• Old vs. N
New - “Eyeballs and Ears versus Hearts and Minds”
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23. Engagement is the new ROI
So, what is your Return on Ignoring?
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24. The Next “Z” – Doh!
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25. Kodak PlaySport
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26. Today We Are …
Leader in new imaging categories
brand licensing
product roadmaps
web site
image advertising
co-marketing
High-tech
Innovative
customer experience
t i
digital services
product design
product advertising Modern, young
public relations brand identity
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27. KODAK Momentum: The Soul and Science of Imaging
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28. Changing the human
fabric of relationships
takes time.
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29. Time To Smile
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30. KODAK Momentum: Our Soul
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31. KODAK Momentum: The Soul and Science of Imaging
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36. Our Insight
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37. Reactions
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