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Niche CruiseNiche Cruise
Specialist TrainingSpecialist Training
ProgramProgram
Travel Weekly Leisure WorldTravel Weekly Leisure World
Atlantic City, NJAtlantic City, NJ
October 27, 2010October 27, 2010
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AgendaAgenda
 Why you should pay attention toWhy you should pay attention to
Niche and Specialty Cruises.Niche and Specialty Cruises.
 What is the Specialty CruiseWhat is the Specialty Cruise
Market?Market?
 How can you identify SpecialtyHow can you identify Specialty
Cruise prospects?Cruise prospects?
 Direct Marketing and how to use it?Direct Marketing and how to use it?
 Meet the “Specialty CruiseMeet the “Specialty Cruise
Collection”Collection”
 Review Questions and AnswersReview Questions and Answers
 Certification ExaminationCertification Examination
Travel Distribution has gottenTravel Distribution has gotten
even More Competitiveeven More Competitive
Whipping by are newWhipping by are new
competitorscompetitors
Most Travel Agents areMost Travel Agents are
Equipped…Equipped…
But, Smart Agents will DiscoverBut, Smart Agents will Discover
the Secretthe Secret
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OverviewOverview
 Concentrating on the SpecialtyConcentrating on the Specialty
Cruise Market will lead to greaterCruise Market will lead to greater
ProfitsProfits
 People are using Travel Agents toPeople are using Travel Agents to
book Specialty Travel.book Specialty Travel.
 Niche Cruises share a marketNiche Cruises share a market
 Niche Cruise Marketing Alliance isNiche Cruise Marketing Alliance is
your key to success.your key to success.
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The Formula for SuccessThe Formula for Success
 S = SpecializationS = Specialization
 K = KnowledgeK = Knowledge
 P = PromotionP = Promotion
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SpecializationSpecialization
 Focusing your efforts on productsFocusing your efforts on products
whichwhich
provide you with an advantage.provide you with an advantage.
 Focusing your efforts on productsFocusing your efforts on products
that reward you.that reward you.
 Focusing your efforts on productsFocusing your efforts on products
that satisfy your Clients.that satisfy your Clients.
Specialty Cruising provides all ofSpecialty Cruising provides all of
the above and then some.the above and then some.
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SpecializationSpecialization
Does this mean that I can’t sellDoes this mean that I can’t sell
other products?other products?
Of course not, sell anything toOf course not, sell anything to
anyone who wants but invest youranyone who wants but invest your
time, talent and money into thosetime, talent and money into those
products that will have a strongproducts that will have a strong
return on your investment.return on your investment.
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KnowledgeKnowledge
 Doing what youDoing what you
are doing now.are doing now.
 Learn about yourLearn about your
specialty and thespecialty and the
companies thatcompanies that
provide it.provide it.
 Become an ExpertBecome an Expert
 Follow-up trainingFollow-up training
andand
communicationscommunications
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Meet the NCMAMeet the NCMA
 Concentrating on the SpecialtyConcentrating on the Specialty
Cruise Market will lead to greaterCruise Market will lead to greater
ProfitsProfits
 Niche Cruise Marketing Alliance isNiche Cruise Marketing Alliance is
your key to success.your key to success.
HUR
SCC
ACL
OECPDC
IRC
RB
E
GEIIVOD
World
Cruises
Norwegian
Fjords
Around the
UK
Mediterran
ean
Baltic
Canary
Cruising on friendly ships designed to make you feel relaxed in your
home away from home: it’s the Fred. Olsen difference.
• Norwegian family owned and operated
– First cruise sailed 1967
– 4 smaller ships
• Traditional British cruise line experience
– Home ported in the United Kingdom
• Represented in the USA by
Borton Overseas
Fred. Olsen Who?
• Dover, Southampton,
Liverpool, Newcastle,
Rosyth & Greenock
• Transfers to Southampton &
Dover ports.
• Extended Stay – Borton can
assist with hotels and
sightseeing tours.
UK Departure Ports
• 260 ports of call in 121 countries
– Northern Europe, Scandinavia
– Mediterranean, Adriatic
– Canary Islands
– Around British Isles
– Caribbean / Amazon / Panama Canal
– World Cruises
– Mini Cruises
• 3 nights to 108 nights
• Something for every budget & every taste
Destinations & Itineraries
Grand Voyage Jan 11, 2012
• Highlights Include:
• Transit the Panama Canal
& Suez Canal
• Spend 3 days in Sydney
• Overnight stays in
Singapore & Hong Kong
• Prices start at $15,673
pp
• $800 OBS pp
• 106 nights
• Artsclub: Bridge, Ballroom
Dance, Painting, Choirs at Sea,
and Performing Arts.
• Segments available!
Exploring the British Isles
• Ports of call: Ireland,
Scotland, Wales, England,
Guernsey and Orkney Isles.
• Four summer departures
• Prices start at $1,483 pp
• $140+ OBS per cabin
(when booked 90 days
prior to sailing)
• Flagship Golf
• 1,350 Passengers
• Joined FOCL in
2008
• Refit & lengthened
• Formerly the Crown
Odyssey and
Norwegian Crown
•2 main entertainment
lounges
• Large Spa & golf
nets
• 2 outdoor swimming
pools & jacuzzis
Atrium Palms Cafe
Avon
Restaurant
Single
Inside
• Joined FOCL in 2001
• Formerly Crown Dynasty
• Stretched in 2008
• Recently won “Best
Refurbished Ship” award
from Cruise Critic
Palms Cafe Morning Light
Pub
Braemar
Lounge
PoolSuperior Suite with Balcony
• Joined FOCL 2006
• 800 Passengers
• Designed for World
Cruising
• Sister ship to Black
Library
Four Seasons
Restaurant
Tintagel
Restaurant
Observatory
Lounge
Balcony Suite
• Built in 1972 - Royal Viking Line
• Joined FOCL in 2005
• Refit in December 2009 – new informal dining room
Library Observator
y
Orchid Room Pool
Balcony Suite
Who are our Passengers?
• 55 years and above
• Experienced cruisers, well travelled
• Cruisers in search of unusual ports of call, on
more intimate size vessel
• Couples, singles, groups
• Retired professional seniors
• Anglophiles
10%
• Bonus commissions available
Website www.bortonoverseas.com
• 2011 e-Brochure
• e-Newsletter
• Online training
• Brochure supply / flyer production
Commission & Agent Support
Commissionable
cruise price includes
portcharges and
taxes!
Closing statement
Fred. Olsen Cruise Lines – Ships built on a
human scale, large enough to be spacious, yet
intimate enough to be friendly and relaxed;
our ships will take you to the very heart of
some of the world’s most breathtaking
locations, cities and ports in a very traditional
British way!
Kate Wooldridge & Jen Schak
jen@bortonoverseas.com
1-800-843-0602
www.bortonoverseas.com
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
IMPERIAL RIVER CRUISES
Features & Benefits
• Modern fleet with English-speaking
staff
• Designed for cruising inland waterways
• All outside staterooms
• Comprehensive guided sightseeing in
each port of call
• Unique itineraries, off the beaten path
• Pre- and post-cruise arrangements
• Special departures – theme cruises
• All departures guaranteed
IMPERIAL RIVER CRUISES
Our Guests
• Baby boomers
• Senior citizens
• Destination
travelers
• Seasoned
travelers
• Special-interest
groups
The Cruises
• CLASSIC WATERWAYS OF RUSSIA
• GREAT MOTHER VOLGA AND
CASPIAN SEA CRUISES
• BLACK SEA AND DNEPR RIVER
CRUISE FROM KIEV TO ISTANBUL
• CRUISES FOR MUSIC LOVERS
• PRE- AND POST-CRUISE LAND
PACKAGES
RUSSIAN WATERWAYS
Itineraries of 10, 11 & 12 Days
CLASSIC WATERWAYS OF
RUSSIA
Day 1-3 Moscow
Day 4 Uglich
Day 5 Goritsy
Day 6 Kizhi
Day 7 River Village
Day 8-10 St.
Petersburg
Great Mother Volga
Itineraries of 15 to 20 Days
Cruise along the Volga and Don rivers from the Caspian to the
BLACK SEA, 15 DAYS
Black Sea cruises, Kiev to Istanbul – 15 days in the cradle of Slavic
civilization, Ukraine.
• Marvel at the picturesque river towns of Bulgaria and Moldova
Peter Tchaikovsky Cruise
17 Days
17-day classical music cruises from St. Petersburg to
Moscow to Perm, dedicated to the memory of Peter
Tchaikovsky. Satisfy your curiosity about mysterious Russian
lands and indulge your passion for music at the same time.
IMPERIAL RIVER CRUISES
Fleet
• Modern 4-star vessels
• Recently refurbished
• Equipped with up-to-date
navigation
• Designed for cruising inland
waterways
• Outside cabins
• Comfortably furnished
• Air-conditioned
• Private facilities
• Registered in Russia
IMPERIAL RIVER CRUISES
Dining area
IMPERIAL RIVER CRUISES
Lounge
IMPERIAL RIVER CRUISES
Cabins
IMPERIAL RIVER CRUISES
Price includes:
• Accommodations
• Three meals
• Captain’s welcome cocktail
reception
• Gala farewell dinner
• Full sightseeing programs in each
port
• Lectures on Russian history and
culture
• Nightly entertainment
• Tour of the ship’s bridge
• Visa support letter (if you process
visa with us)
IMPERIAL RIVER CRUISES
Travel Agent Policies
• Commission: 12% - 15%
• Groups (min 10): 20%
• Tour Conductors: 1/20 (based on full fare)
• Bonus commission on select departures
IMPERIAL RIVER CRUISES
1-800-555-0678
www.imperialrivercruises.com
river@cruisebyriver.com
15-DAY EXPEDITION CRUISES TO THE NORTH POLE
EXPEDITION CRUISES
Expect the unexpected…..
MADE IT, MA, TOP OF THE WORLD!
Expedition Cruises, the North American branch of
Where do we explore and who travels with us?
• Seasoned and well-educated
travelers.
• In search of unspoiled
destination.
• Thrill-seekers with discretionary
income.
• Cruise of a lifetime!
Stand on top of the world at 90 Degrees North!
Based on our minimal rate,
2 passengers in 1 cabin,
your 10% commission is …
$4,000.00!
Let’s talk numbers …
… if you can bear it!
Expect the unexpected …
Toll-free reservations 1-877-692-5701
Visit us on the Web - www.expedition-cruises.com
E-mail: cruises@expedition-cruises.com
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
9. Instead of watching “Dancing With the Stars,” you can cruise with us and go
“Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
4. Beautiful Russian ladies.
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
3. Handsome Russian men.
4. Beautiful Russian ladies.
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
2. See Nos. 3 and 4.
3. Handsome Russian men.
4. Beautiful Russian ladies.
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
RUSSIA & UKRAINE
TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
1. When you are done with your meal and the waitress asks if you’re finished, you
can tell her, “No, I’m American.”
2. See Nos. 3 and 4.
3. Handsome Russian men.
4. Beautiful Russian ladies.
5. Vodka!
6. When we say tea party, we’ll be serving real tea.
7. You will not see Sarah Palin’s house from one of our cruises.
8. No Russian billionaire will try to buy your favorite sports team and move it to
another city.
9. Instead of staying home and watching “Dancing With the Stars,” you can take a
cruise with us and go “Dancing With the Tsars.”
10. Prices have not increased for 2011-12.
IMPERIAL RIVER CRUISES
1-800-555-0678
www.imperialrivercruises.com
river@cruisebyriver.com
GALAPAGOS – ECUADOR – SOUTH AMERICA
M/V Galapagos Explorer II, since 1998
Few places in the world can be compared to Galapagos
Galapagos is a unique natural experience
The perfect soft adventure destination
100 passengers, operating with groups of no more than 15
Recognize as World Heritage Site by Unesco
The opportunity to discover this natural heritage
One of the 7 unique sites for diving on the world
12 different species per day, mostly endemic species of Galapagos
Galapagos a natural paradise to discover
96.7% is National Park and Natural Heritage for Humanity
 An opportunity to: discover, adventure and
environmental education.
Galapagos Explorer II, unique experience:
Experience 10 different islands in the 7 Night cruise,
different fauna and flora on each visit.
Galapagos Explorer II, unique experience:
Galapagos Explorer II, unique experience:
Visits to the islands and interpretation activities on
board are included on the cruise rate.
Galapagos Explorer II, unique experience:
Close and deep encounter with nature in a
pristine and worldwide recognize paradise.
Galapagos Explorer II, unique experience:
All suite vessel, offering more space per guest than any other cruise
ship in our class operating in the Galapagos
Galapagos Explorer II, unique experience:
 Continuously supporting the people of
San Cristobal Island on tourism and
conservation educational practices.
Biologically diverse,
they are one of the
planet’s natural
paradises
We offer cruise of 7 nights, 4 nights and 3 nights
Animals live without fear and do not run away from visitors
Close encounters with less a meter distance
Galapagos Island is one of the most magical places on earth
Departures are Wednesday and Saturday
1. Baltra
2. Santa Cruz
3. Bartholomew
4. Santiago
5. Fernandina
6. Isabela
7. North Seymour
8. San Cristobal
9. Española
10. Rabida
Two visits per day, sometime different islands other time different points of an island
52 suites - Average size 210 to 287ft2
24 Balcony Suites
Our Ecuadorian
crew will make
sure that they
experience be
complete with
their service on
board
All the facilities and services on board are designed to make the cruise experience
enjoyable and unforgettable, provide comfort, safety and scientific information
Geology, history, flora and fauna of this natural paradise
An educational experience about history, evolution and conservation
On board the Explorer II, your passenger will see more of Galapagos in less time
Galapagos Explorer II, passengers profile
Passengers well educated, interested in
conservancy and wildlife
Galapagos as a destination
Experienced in other cruises
Mature passengers, average age 35 years
old and over
Travelled to Europe or Latin America in the
past
Experience in adventure travel
Families, parents with kids and
grandparents
Superior education and
proffesional
When is the best season to visit the islands?
All year around.
December to May
the climate is warm
and sunny with
occasional showers
(Avg.30-22°C).
June through
November, the trend
begins toward cooler
temperatures and
moderate breezes,
which continue
(Avg.26-19°C).
Rates & Cruises programs
– Cruises of 3, 4 and 7 nights
– Programs departs on Wednesday and Saturday
– Four different types of categories of Suites
– Average rate per night is from $530 to $718 in 2010 and $551 to $748
for 2011.
– Our rates are per person includes accommodation, guided visits to the
islands, all meals, transportation for the visits, airport assistance for
cruise departure and arrival.
– Our rates do not include: air ticket to Galapagos ($355 to $425
depending to the route), Galapagos National Park Fee $100, TCT
Entrance card $10, on board beverages, gratuities (suggested $6 for
guides $12 for crew, per passenger per night), personal purchases.
– Children under 12 years of age pay 50% of the rate accompanied by an
adult (exception of holiday cruises). Children under 7 years are not
permitted on board.
– We offer special departures at promotional rates every month. You can
check with the Reservation Department or in our website.
Commissions:
 We offer a 10% commission over the cruise rate.
 We work with the most important Tour Operator in the
USA and Canada, a list of the companies that promote
our programs can be found in our web site in the
contact us section.
 If you are interested in receiving information you can
contact us through our web site or 1-800-613-6026.
Group Bookings:
 Groups will received 1 free passenger in double
occupancy per every 15 paid passengers.
Promotions 2010 - 2011
137
2010
7 Nights cruises starting
at $3.549 cruise only or
$4.462 all included
package
3 Nights cruises starting
at $1.209 cruise only or
$1.757 all included
package
138
MISSION ACCOMPLISHED! Kapawi owned and operated by
Achuar people since
December 31th., 2007
How to contact us?
Website:
Online Chat
www.canodros.com
www.galapagosexplorer.com
Toll Free USA & Canadá:
1-800-613-6026
352-5074436 Sales web trainings
Unforgettable experiences with responsibility
www.canodros.com
2010
n
Company Overview
Owns and operates three Expedition Vessels in
Southern Patagonia, Chile and Argentina
All-Inclusive: Meals, beverages, including
alcoholic, excursions, lectures
In business since 1990
Has interest in hotels in Patagonia and
throughout Chile and Argentina
Owns and operates cargo and passenger ferries
Offices in Santiago, Buenos Aires, Miami and
Barcelona
Target Customer
We are looking for:
Nature, wilderness, animal and remote
destination lovers
Well traveled passengers interested in small ship
cruising
Glacier, mountain, fjord observers and trekkers
Marine and navigational history enthusiasts
Retired/well off passengers with time to travel
Unique characteristics and special
programs
Southernmost region of the civilized world
Easily connect two sides of Patagonia
Historical perspective: Magellan, Drake, Cook and
Darwin
Cape Horn and its sailing significance
End of the Andes Mountain chain
Unique flora and fauna
Unique characteristics and special
programs
Ideal to combine with a Patagonia circuit
At times offer stays in two of our hotels in
Patagonia with booking
Some early bookings and last minute offers
Discount programs for travel agents
Destination
Ushuaia - Punta Arenas, 3-
night program,
Wednesdays and
Saturdays
Punta Arenas - Ushuaia, 4-
night program
Tuesdays and Saturdays
All programs disembark
daily to visit glaciers,
wildlife animals and Cape
Horn.
All dry landings with the
help of Zodiacs and steel
Vessels
Current ships:
Mare Australis, built in
2002, 130 passengers
Via Australis, built in
2006, 136 passengers
Presently building the
Stella Australis with
passenger capacity of 210
and launches in December
2010
How to get there
From Santiago to
Punta Arenas
LAN and Sky Airlines
From Buenos Aires to
Ushuaia
LAN and Aerolineas
Argentinas
Travel Agent Partnerships
10% commission
Groups: 1 free TC per
15 passengers
Fam trips
Seminars
Webinars
In office training
Coop Marketing
Contact Info
Jorge Rodriguez
USA/Canada Office
4014 Chase Ave, Suite 215
Miami Beach, FL 33140
Toll Free (877) 678-3772
Local Tel (305)-695-9618
Fax: (305) 534-9276
Email
australis@bellsouth.net
East Coast
janebehrend@mac.com
judyhurst@aol.com
ebean@rogers.com
West Coast
mottetmarketing@comcast.net
Bookings
erodela@australis.com
www.americancruiselines.com 1-800-814-6880
Break out of the Big Ship mindset.
Break out of the Big Ship mindset.
New Ships
New Intineraries
New Coast
www.americancruiselines.com 1-800-814-6880
New Ships for 2010
Independence
• More spacious
• Additional private
balconies
• Fully stabilized
• Extra comfort for
passengers
www.americancruiselines.com 1-800-814-6880
New Ships for 2010
Queen of the West
• Series of
enhancements
• Additional private
balconies
• Single staterooms
• Spacious lounges
www.americancruiselines.com 1-800-814-6880
New Intineraries for 2010
Columbia and Snake Rivers
Great Western Rivers
www.americancruiselines.com 1-800-814-6880
New Intineraries for 2010
• Native American
legends
• Geological wonders
• Lock & Dam System
www.americancruiselines.com 1-800-814-6880
New Intineraries for 2010
Philadelphia - Potomac
www.americancruiselines.com 1-800-814-6880
New Intineraries for 2010
• Cradle of American
History
• Scenic Waterways
• Presidential
Splendor
www.americancruiselines.com 1-800-814-6880
Breaking News!
A Brand New
Mississippi
Riverboat
Coming in 2012!
Breaking News!
www.americancruiselines.com 1-800-814-6880
Pacific Northwest
East Coast
Destination : America
Mississippi River
www.americancruiselines.com 1-800-814-6880
Maine Coast & Harbors
Departs from Portland, Maine
www.americancruiselines.com 1-800-814-6880
New England Islands
Departs from Providence, RI
www.americancruiselines.com 1-800-814-6880
Grand New England
Departs from Providence, Rhode Island
or Bangor, Maine
www.americancruiselines.com 1-800-814-6880
Hudson River
Departs from New York, NY
www.americancruiselines.com 1-800-814-6880
Chesapeake Bay
Departs from Baltimore, Maryland
www.americancruiselines.com 1-800-814-6880
Mid Atlantic Inland Passage
Departs from Baltimore, Maryland or
Charleston, South Carolina
www.americancruiselines.com 1-800-814-6880
Historic South & Golden Isles
Departs from Charleston, SC
or Jacksonville, Florida
www.americancruiselines.com 1-800-814-6880
East Coast Inland Passage
Departs from Baltimore, Maryland or
Jacksonville, Florida
www.americancruiselines.com 1-800-814-6880
Great Rivers of Florida
Departs from Jacksonville, Florida
www.americancruiselines.com 1-800-814-6880
Who is American Cruise Lines?
• Newest fleet of ships
• No more than 120 passengers
• U.S. flagged ships
• Exemplary service
• All-American Crew
www.americancruiselines.com 1-800-814-6880
Small Ship Cruising – American Style
• Elevators to all decks
• Elegant, glass-enclosed dining
room with one seating for all
passengers
• Spacious Lounges
• Finest cuisine, based on regional
specialties
• The highest level of personalized
service
• Internet access
www.americancruiselines.com 1-800-814-6880
Passenger Experience
• Spectacular views
• Enjoy local entertainment
• Many historians, lecturers and study guides
• Complimentary cocktail hour
• Casual, resort wear attire
• Perfectly planned shore excursions
• Relaxed atmosphere
www.americancruiselines.com 1-800-814-6880
Well-appointed Staterooms
• All outside staterooms, some of
the largest in the industry –
averaging over 220 sq. ft.
• Handicap accessible rooms
available
• Many private balconies
• Full-sized bathrooms
• Satellite TV in
every room
www.americancruiselines.com 1-800-814-6880
Advantages to Selling American Cruise Lines
• Book with Confidence
• Online Training
• Custom Marketing Tools
• Repeat Business,
which means
more money for you!
www.americancruiselines.com 1-800-814-6880
American Cruise Lines Launches
Travel Agent Incentive Program
Loyalty has its rewards!
The more you sell – the higher your
commission!
Earn potentially
$800 to $1,500
per stateroom
Based on double occupancy
www.americancruiselines.com 1-800-814-6880
Small Ship Cruising Done PerfectlySmall Ship Cruising Done Perfectly
To the best destinations in America . . .
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
www.americancruiselines.com 1-800-814-6880
01/30/15
219
AgendaAgenda
 How can Niche Cruises help yourHow can Niche Cruises help your
business?business?
 What is the Specialty CruiseWhat is the Specialty Cruise
Market?Market?
 How can you identify SpecialtyHow can you identify Specialty
Cruise prospects?Cruise prospects?
 Direct Marketing and how to use it?Direct Marketing and how to use it?
 Meet the “Specialty CruiseMeet the “Specialty Cruise
Collection”Collection”
 Review Questions and AnswersReview Questions and Answers
 Certification Examination
01/30/15
220
Where to Get More InformationWhere to Get More Information
Visit our web site regularly:Visit our web site regularly: www.nichecruise.comwww.nichecruise.com
Take Advantage of NCMA’s Online TrainingTake Advantage of NCMA’s Online Training
Take Advantage of NCMA WebinarTake Advantage of NCMA Webinar SeriesSeries
Take Advantage of members trainingTake Advantage of members training
programs:programs:
Hurtigruten:Hurtigruten: www.hurtigruten.uswww.hurtigruten.us
Never stop learningNever stop learning..

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Niche Cruise Marketing Alliance: NICHE Cruise Specialist Certification Program

  • 1. 01/30/15 1 Niche CruiseNiche Cruise Specialist TrainingSpecialist Training ProgramProgram Travel Weekly Leisure WorldTravel Weekly Leisure World Atlantic City, NJAtlantic City, NJ October 27, 2010October 27, 2010
  • 2. 01/30/15 2 AgendaAgenda  Why you should pay attention toWhy you should pay attention to Niche and Specialty Cruises.Niche and Specialty Cruises.  What is the Specialty CruiseWhat is the Specialty Cruise Market?Market?  How can you identify SpecialtyHow can you identify Specialty Cruise prospects?Cruise prospects?  Direct Marketing and how to use it?Direct Marketing and how to use it?  Meet the “Specialty CruiseMeet the “Specialty Cruise Collection”Collection”  Review Questions and AnswersReview Questions and Answers  Certification ExaminationCertification Examination
  • 3. Travel Distribution has gottenTravel Distribution has gotten even More Competitiveeven More Competitive
  • 4. Whipping by are newWhipping by are new competitorscompetitors
  • 5. Most Travel Agents areMost Travel Agents are Equipped…Equipped…
  • 6. But, Smart Agents will DiscoverBut, Smart Agents will Discover the Secretthe Secret
  • 7. 01/30/15 7 OverviewOverview  Concentrating on the SpecialtyConcentrating on the Specialty Cruise Market will lead to greaterCruise Market will lead to greater ProfitsProfits  People are using Travel Agents toPeople are using Travel Agents to book Specialty Travel.book Specialty Travel.  Niche Cruises share a marketNiche Cruises share a market  Niche Cruise Marketing Alliance isNiche Cruise Marketing Alliance is your key to success.your key to success.
  • 8. 01/30/15 8 The Formula for SuccessThe Formula for Success  S = SpecializationS = Specialization  K = KnowledgeK = Knowledge  P = PromotionP = Promotion
  • 9. 01/30/15 9 SpecializationSpecialization  Focusing your efforts on productsFocusing your efforts on products whichwhich provide you with an advantage.provide you with an advantage.  Focusing your efforts on productsFocusing your efforts on products that reward you.that reward you.  Focusing your efforts on productsFocusing your efforts on products that satisfy your Clients.that satisfy your Clients. Specialty Cruising provides all ofSpecialty Cruising provides all of the above and then some.the above and then some.
  • 10. 01/30/15 10 SpecializationSpecialization Does this mean that I can’t sellDoes this mean that I can’t sell other products?other products? Of course not, sell anything toOf course not, sell anything to anyone who wants but invest youranyone who wants but invest your time, talent and money into thosetime, talent and money into those products that will have a strongproducts that will have a strong return on your investment.return on your investment.
  • 11. 01/30/15 11 KnowledgeKnowledge  Doing what youDoing what you are doing now.are doing now.  Learn about yourLearn about your specialty and thespecialty and the companies thatcompanies that provide it.provide it.  Become an ExpertBecome an Expert  Follow-up trainingFollow-up training andand communicationscommunications
  • 12. 01/30/15 12 Meet the NCMAMeet the NCMA  Concentrating on the SpecialtyConcentrating on the Specialty Cruise Market will lead to greaterCruise Market will lead to greater ProfitsProfits  Niche Cruise Marketing Alliance isNiche Cruise Marketing Alliance is your key to success.your key to success. HUR SCC ACL OECPDC IRC RB E GEIIVOD
  • 13. World Cruises Norwegian Fjords Around the UK Mediterran ean Baltic Canary Cruising on friendly ships designed to make you feel relaxed in your home away from home: it’s the Fred. Olsen difference.
  • 14. • Norwegian family owned and operated – First cruise sailed 1967 – 4 smaller ships • Traditional British cruise line experience – Home ported in the United Kingdom • Represented in the USA by Borton Overseas Fred. Olsen Who?
  • 15. • Dover, Southampton, Liverpool, Newcastle, Rosyth & Greenock • Transfers to Southampton & Dover ports. • Extended Stay – Borton can assist with hotels and sightseeing tours. UK Departure Ports
  • 16. • 260 ports of call in 121 countries – Northern Europe, Scandinavia – Mediterranean, Adriatic – Canary Islands – Around British Isles – Caribbean / Amazon / Panama Canal – World Cruises – Mini Cruises • 3 nights to 108 nights • Something for every budget & every taste Destinations & Itineraries
  • 17. Grand Voyage Jan 11, 2012 • Highlights Include: • Transit the Panama Canal & Suez Canal • Spend 3 days in Sydney • Overnight stays in Singapore & Hong Kong • Prices start at $15,673 pp • $800 OBS pp • 106 nights • Artsclub: Bridge, Ballroom Dance, Painting, Choirs at Sea, and Performing Arts. • Segments available!
  • 18. Exploring the British Isles • Ports of call: Ireland, Scotland, Wales, England, Guernsey and Orkney Isles. • Four summer departures • Prices start at $1,483 pp • $140+ OBS per cabin (when booked 90 days prior to sailing) • Flagship Golf
  • 19. • 1,350 Passengers • Joined FOCL in 2008 • Refit & lengthened • Formerly the Crown Odyssey and Norwegian Crown •2 main entertainment lounges • Large Spa & golf nets • 2 outdoor swimming pools & jacuzzis
  • 21. • Joined FOCL in 2001 • Formerly Crown Dynasty • Stretched in 2008 • Recently won “Best Refurbished Ship” award from Cruise Critic
  • 22. Palms Cafe Morning Light Pub Braemar Lounge PoolSuperior Suite with Balcony
  • 23. • Joined FOCL 2006 • 800 Passengers • Designed for World Cruising • Sister ship to Black
  • 26. • Built in 1972 - Royal Viking Line • Joined FOCL in 2005 • Refit in December 2009 – new informal dining room
  • 29. Who are our Passengers? • 55 years and above • Experienced cruisers, well travelled • Cruisers in search of unusual ports of call, on more intimate size vessel • Couples, singles, groups • Retired professional seniors • Anglophiles
  • 30. 10% • Bonus commissions available Website www.bortonoverseas.com • 2011 e-Brochure • e-Newsletter • Online training • Brochure supply / flyer production Commission & Agent Support Commissionable cruise price includes portcharges and taxes!
  • 31. Closing statement Fred. Olsen Cruise Lines – Ships built on a human scale, large enough to be spacious, yet intimate enough to be friendly and relaxed; our ships will take you to the very heart of some of the world’s most breathtaking locations, cities and ports in a very traditional British way!
  • 32. Kate Wooldridge & Jen Schak jen@bortonoverseas.com 1-800-843-0602 www.bortonoverseas.com
  • 33. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE IMPERIAL RIVER CRUISES RUSSIA & UKRAINE
  • 34. IMPERIAL RIVER CRUISES Features & Benefits • Modern fleet with English-speaking staff • Designed for cruising inland waterways • All outside staterooms • Comprehensive guided sightseeing in each port of call • Unique itineraries, off the beaten path • Pre- and post-cruise arrangements • Special departures – theme cruises • All departures guaranteed
  • 35. IMPERIAL RIVER CRUISES Our Guests • Baby boomers • Senior citizens • Destination travelers • Seasoned travelers • Special-interest groups
  • 36. The Cruises • CLASSIC WATERWAYS OF RUSSIA • GREAT MOTHER VOLGA AND CASPIAN SEA CRUISES • BLACK SEA AND DNEPR RIVER CRUISE FROM KIEV TO ISTANBUL • CRUISES FOR MUSIC LOVERS • PRE- AND POST-CRUISE LAND PACKAGES
  • 37. RUSSIAN WATERWAYS Itineraries of 10, 11 & 12 Days CLASSIC WATERWAYS OF RUSSIA Day 1-3 Moscow Day 4 Uglich Day 5 Goritsy Day 6 Kizhi Day 7 River Village Day 8-10 St. Petersburg
  • 38. Great Mother Volga Itineraries of 15 to 20 Days Cruise along the Volga and Don rivers from the Caspian to the
  • 39. BLACK SEA, 15 DAYS Black Sea cruises, Kiev to Istanbul – 15 days in the cradle of Slavic civilization, Ukraine. • Marvel at the picturesque river towns of Bulgaria and Moldova
  • 40. Peter Tchaikovsky Cruise 17 Days 17-day classical music cruises from St. Petersburg to Moscow to Perm, dedicated to the memory of Peter Tchaikovsky. Satisfy your curiosity about mysterious Russian lands and indulge your passion for music at the same time.
  • 41. IMPERIAL RIVER CRUISES Fleet • Modern 4-star vessels • Recently refurbished • Equipped with up-to-date navigation • Designed for cruising inland waterways • Outside cabins • Comfortably furnished • Air-conditioned • Private facilities • Registered in Russia
  • 45. IMPERIAL RIVER CRUISES Price includes: • Accommodations • Three meals • Captain’s welcome cocktail reception • Gala farewell dinner • Full sightseeing programs in each port • Lectures on Russian history and culture • Nightly entertainment • Tour of the ship’s bridge • Visa support letter (if you process visa with us)
  • 46. IMPERIAL RIVER CRUISES Travel Agent Policies • Commission: 12% - 15% • Groups (min 10): 20% • Tour Conductors: 1/20 (based on full fare) • Bonus commission on select departures
  • 48. 15-DAY EXPEDITION CRUISES TO THE NORTH POLE EXPEDITION CRUISES Expect the unexpected…..
  • 49. MADE IT, MA, TOP OF THE WORLD! Expedition Cruises, the North American branch of
  • 50. Where do we explore and who travels with us? • Seasoned and well-educated travelers. • In search of unspoiled destination. • Thrill-seekers with discretionary income. • Cruise of a lifetime! Stand on top of the world at 90 Degrees North!
  • 51. Based on our minimal rate, 2 passengers in 1 cabin, your 10% commission is … $4,000.00! Let’s talk numbers … … if you can bear it!
  • 52. Expect the unexpected … Toll-free reservations 1-877-692-5701 Visit us on the Web - www.expedition-cruises.com E-mail: cruises@expedition-cruises.com
  • 53. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES
  • 54. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 10. Prices have not increased for 2011-12.
  • 55. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 9. Instead of watching “Dancing With the Stars,” you can cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 56. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 8. No Russian billionaire will try to buy your favorite sports team and move it to another city. 9. Instead of staying home and watching “Dancing With the Stars,” you can take a cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 57. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 7. You will not see Sarah Palin’s house from one of our cruises. 8. No Russian billionaire will try to buy your favorite sports team and move it to another city. 9. Instead of staying home and watching “Dancing With the Stars,” you can take a cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 58. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 6. When we say tea party, we’ll be serving real tea. 7. You will not see Sarah Palin’s house from one of our cruises. 8. No Russian billionaire will try to buy your favorite sports team and move it to another city. 9. Instead of staying home and watching “Dancing With the Stars,” you can take a cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 59. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 5. Vodka! 6. When we say tea party, we’ll be serving real tea. 7. You will not see Sarah Palin’s house from one of our cruises. 8. No Russian billionaire will try to buy your favorite sports team and move it to another city. 9. Instead of staying home and watching “Dancing With the Stars,” you can take a cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 60. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 4. Beautiful Russian ladies. 5. Vodka! 6. When we say tea party, we’ll be serving real tea. 7. You will not see Sarah Palin’s house from one of our cruises. 8. No Russian billionaire will try to buy your favorite sports team and move it to another city. 9. Instead of staying home and watching “Dancing With the Stars,” you can take a cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 61. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 3. Handsome Russian men. 4. Beautiful Russian ladies. 5. Vodka! 6. When we say tea party, we’ll be serving real tea. 7. You will not see Sarah Palin’s house from one of our cruises. 8. No Russian billionaire will try to buy your favorite sports team and move it to another city. 9. Instead of staying home and watching “Dancing With the Stars,” you can take a cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 62. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 2. See Nos. 3 and 4. 3. Handsome Russian men. 4. Beautiful Russian ladies. 5. Vodka! 6. When we say tea party, we’ll be serving real tea. 7. You will not see Sarah Palin’s house from one of our cruises. 8. No Russian billionaire will try to buy your favorite sports team and move it to another city. 9. Instead of staying home and watching “Dancing With the Stars,” you can take a cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 63. IMPERIAL RIVER CRUISES RUSSIA & UKRAINE TOP 10 REASONS TO TAKE A VOYAGE WITH IMPERIAL RIVER CRUISES 1. When you are done with your meal and the waitress asks if you’re finished, you can tell her, “No, I’m American.” 2. See Nos. 3 and 4. 3. Handsome Russian men. 4. Beautiful Russian ladies. 5. Vodka! 6. When we say tea party, we’ll be serving real tea. 7. You will not see Sarah Palin’s house from one of our cruises. 8. No Russian billionaire will try to buy your favorite sports team and move it to another city. 9. Instead of staying home and watching “Dancing With the Stars,” you can take a cruise with us and go “Dancing With the Tsars.” 10. Prices have not increased for 2011-12.
  • 65. GALAPAGOS – ECUADOR – SOUTH AMERICA
  • 66. M/V Galapagos Explorer II, since 1998
  • 67.
  • 68. Few places in the world can be compared to Galapagos
  • 69.
  • 70. Galapagos is a unique natural experience
  • 71.
  • 72. The perfect soft adventure destination
  • 73.
  • 74. 100 passengers, operating with groups of no more than 15
  • 75.
  • 76. Recognize as World Heritage Site by Unesco
  • 77.
  • 78. The opportunity to discover this natural heritage
  • 79.
  • 80. One of the 7 unique sites for diving on the world
  • 81.
  • 82. 12 different species per day, mostly endemic species of Galapagos
  • 83.
  • 84. Galapagos a natural paradise to discover
  • 85.
  • 86. 96.7% is National Park and Natural Heritage for Humanity
  • 87.  An opportunity to: discover, adventure and environmental education. Galapagos Explorer II, unique experience:
  • 88.
  • 89. Experience 10 different islands in the 7 Night cruise, different fauna and flora on each visit. Galapagos Explorer II, unique experience:
  • 90.
  • 91. Galapagos Explorer II, unique experience: Visits to the islands and interpretation activities on board are included on the cruise rate.
  • 92.
  • 93. Galapagos Explorer II, unique experience: Close and deep encounter with nature in a pristine and worldwide recognize paradise.
  • 94.
  • 95. Galapagos Explorer II, unique experience: All suite vessel, offering more space per guest than any other cruise ship in our class operating in the Galapagos
  • 96.
  • 97. Galapagos Explorer II, unique experience:  Continuously supporting the people of San Cristobal Island on tourism and conservation educational practices.
  • 98. Biologically diverse, they are one of the planet’s natural paradises
  • 99. We offer cruise of 7 nights, 4 nights and 3 nights
  • 100.
  • 101. Animals live without fear and do not run away from visitors
  • 102.
  • 103. Close encounters with less a meter distance
  • 104.
  • 105. Galapagos Island is one of the most magical places on earth
  • 106.
  • 107. Departures are Wednesday and Saturday 1. Baltra 2. Santa Cruz 3. Bartholomew 4. Santiago 5. Fernandina 6. Isabela 7. North Seymour 8. San Cristobal 9. Española 10. Rabida Two visits per day, sometime different islands other time different points of an island
  • 108. 52 suites - Average size 210 to 287ft2
  • 110.
  • 111.
  • 112.
  • 113.
  • 114.
  • 115.
  • 116.
  • 117. Our Ecuadorian crew will make sure that they experience be complete with their service on board
  • 118. All the facilities and services on board are designed to make the cruise experience enjoyable and unforgettable, provide comfort, safety and scientific information
  • 119.
  • 120. Geology, history, flora and fauna of this natural paradise
  • 121.
  • 122. An educational experience about history, evolution and conservation
  • 123.
  • 124. On board the Explorer II, your passenger will see more of Galapagos in less time
  • 125.
  • 126.
  • 127.
  • 128. Galapagos Explorer II, passengers profile Passengers well educated, interested in conservancy and wildlife Galapagos as a destination Experienced in other cruises Mature passengers, average age 35 years old and over Travelled to Europe or Latin America in the past Experience in adventure travel Families, parents with kids and grandparents Superior education and proffesional
  • 129.
  • 130.
  • 131.
  • 132. When is the best season to visit the islands? All year around. December to May the climate is warm and sunny with occasional showers (Avg.30-22°C). June through November, the trend begins toward cooler temperatures and moderate breezes, which continue (Avg.26-19°C).
  • 133. Rates & Cruises programs – Cruises of 3, 4 and 7 nights – Programs departs on Wednesday and Saturday – Four different types of categories of Suites – Average rate per night is from $530 to $718 in 2010 and $551 to $748 for 2011. – Our rates are per person includes accommodation, guided visits to the islands, all meals, transportation for the visits, airport assistance for cruise departure and arrival. – Our rates do not include: air ticket to Galapagos ($355 to $425 depending to the route), Galapagos National Park Fee $100, TCT Entrance card $10, on board beverages, gratuities (suggested $6 for guides $12 for crew, per passenger per night), personal purchases. – Children under 12 years of age pay 50% of the rate accompanied by an adult (exception of holiday cruises). Children under 7 years are not permitted on board. – We offer special departures at promotional rates every month. You can check with the Reservation Department or in our website.
  • 134.
  • 135. Commissions:  We offer a 10% commission over the cruise rate.  We work with the most important Tour Operator in the USA and Canada, a list of the companies that promote our programs can be found in our web site in the contact us section.  If you are interested in receiving information you can contact us through our web site or 1-800-613-6026. Group Bookings:  Groups will received 1 free passenger in double occupancy per every 15 paid passengers.
  • 136.
  • 137. Promotions 2010 - 2011 137 2010 7 Nights cruises starting at $3.549 cruise only or $4.462 all included package 3 Nights cruises starting at $1.209 cruise only or $1.757 all included package
  • 138. 138
  • 139.
  • 140.
  • 141.
  • 142.
  • 143.
  • 144.
  • 145.
  • 146.
  • 147.
  • 148. MISSION ACCOMPLISHED! Kapawi owned and operated by Achuar people since December 31th., 2007
  • 149. How to contact us? Website: Online Chat www.canodros.com www.galapagosexplorer.com Toll Free USA & Canadá: 1-800-613-6026 352-5074436 Sales web trainings
  • 150. Unforgettable experiences with responsibility www.canodros.com
  • 151. 2010
  • 152. n
  • 153. Company Overview Owns and operates three Expedition Vessels in Southern Patagonia, Chile and Argentina All-Inclusive: Meals, beverages, including alcoholic, excursions, lectures In business since 1990 Has interest in hotels in Patagonia and throughout Chile and Argentina Owns and operates cargo and passenger ferries Offices in Santiago, Buenos Aires, Miami and Barcelona
  • 154. Target Customer We are looking for: Nature, wilderness, animal and remote destination lovers Well traveled passengers interested in small ship cruising Glacier, mountain, fjord observers and trekkers Marine and navigational history enthusiasts Retired/well off passengers with time to travel
  • 155.
  • 156.
  • 157.
  • 158.
  • 159. Unique characteristics and special programs Southernmost region of the civilized world Easily connect two sides of Patagonia Historical perspective: Magellan, Drake, Cook and Darwin Cape Horn and its sailing significance End of the Andes Mountain chain Unique flora and fauna
  • 160.
  • 161. Unique characteristics and special programs Ideal to combine with a Patagonia circuit At times offer stays in two of our hotels in Patagonia with booking Some early bookings and last minute offers Discount programs for travel agents
  • 162.
  • 163.
  • 164. Destination Ushuaia - Punta Arenas, 3- night program, Wednesdays and Saturdays Punta Arenas - Ushuaia, 4- night program Tuesdays and Saturdays All programs disembark daily to visit glaciers, wildlife animals and Cape Horn. All dry landings with the help of Zodiacs and steel
  • 165.
  • 166.
  • 167.
  • 168.
  • 169. Vessels Current ships: Mare Australis, built in 2002, 130 passengers Via Australis, built in 2006, 136 passengers Presently building the Stella Australis with passenger capacity of 210 and launches in December 2010
  • 170.
  • 171.
  • 172.
  • 173. How to get there From Santiago to Punta Arenas LAN and Sky Airlines From Buenos Aires to Ushuaia LAN and Aerolineas Argentinas
  • 174.
  • 175. Travel Agent Partnerships 10% commission Groups: 1 free TC per 15 passengers Fam trips Seminars Webinars In office training Coop Marketing
  • 176.
  • 177. Contact Info Jorge Rodriguez USA/Canada Office 4014 Chase Ave, Suite 215 Miami Beach, FL 33140 Toll Free (877) 678-3772 Local Tel (305)-695-9618 Fax: (305) 534-9276 Email australis@bellsouth.net East Coast janebehrend@mac.com judyhurst@aol.com ebean@rogers.com West Coast mottetmarketing@comcast.net Bookings erodela@australis.com
  • 178. www.americancruiselines.com 1-800-814-6880 Break out of the Big Ship mindset. Break out of the Big Ship mindset. New Ships New Intineraries New Coast
  • 179. www.americancruiselines.com 1-800-814-6880 New Ships for 2010 Independence • More spacious • Additional private balconies • Fully stabilized • Extra comfort for passengers
  • 180. www.americancruiselines.com 1-800-814-6880 New Ships for 2010 Queen of the West • Series of enhancements • Additional private balconies • Single staterooms • Spacious lounges
  • 181. www.americancruiselines.com 1-800-814-6880 New Intineraries for 2010 Columbia and Snake Rivers Great Western Rivers
  • 182. www.americancruiselines.com 1-800-814-6880 New Intineraries for 2010 • Native American legends • Geological wonders • Lock & Dam System
  • 184. www.americancruiselines.com 1-800-814-6880 New Intineraries for 2010 • Cradle of American History • Scenic Waterways • Presidential Splendor
  • 185. www.americancruiselines.com 1-800-814-6880 Breaking News! A Brand New Mississippi Riverboat Coming in 2012! Breaking News!
  • 186. www.americancruiselines.com 1-800-814-6880 Pacific Northwest East Coast Destination : America Mississippi River
  • 187. www.americancruiselines.com 1-800-814-6880 Maine Coast & Harbors Departs from Portland, Maine
  • 188. www.americancruiselines.com 1-800-814-6880 New England Islands Departs from Providence, RI
  • 189. www.americancruiselines.com 1-800-814-6880 Grand New England Departs from Providence, Rhode Island or Bangor, Maine
  • 192. www.americancruiselines.com 1-800-814-6880 Mid Atlantic Inland Passage Departs from Baltimore, Maryland or Charleston, South Carolina
  • 193. www.americancruiselines.com 1-800-814-6880 Historic South & Golden Isles Departs from Charleston, SC or Jacksonville, Florida
  • 194. www.americancruiselines.com 1-800-814-6880 East Coast Inland Passage Departs from Baltimore, Maryland or Jacksonville, Florida
  • 195. www.americancruiselines.com 1-800-814-6880 Great Rivers of Florida Departs from Jacksonville, Florida
  • 196. www.americancruiselines.com 1-800-814-6880 Who is American Cruise Lines? • Newest fleet of ships • No more than 120 passengers • U.S. flagged ships • Exemplary service • All-American Crew
  • 197. www.americancruiselines.com 1-800-814-6880 Small Ship Cruising – American Style • Elevators to all decks • Elegant, glass-enclosed dining room with one seating for all passengers • Spacious Lounges • Finest cuisine, based on regional specialties • The highest level of personalized service • Internet access
  • 198. www.americancruiselines.com 1-800-814-6880 Passenger Experience • Spectacular views • Enjoy local entertainment • Many historians, lecturers and study guides • Complimentary cocktail hour • Casual, resort wear attire • Perfectly planned shore excursions • Relaxed atmosphere
  • 199. www.americancruiselines.com 1-800-814-6880 Well-appointed Staterooms • All outside staterooms, some of the largest in the industry – averaging over 220 sq. ft. • Handicap accessible rooms available • Many private balconies • Full-sized bathrooms • Satellite TV in every room
  • 200. www.americancruiselines.com 1-800-814-6880 Advantages to Selling American Cruise Lines • Book with Confidence • Online Training • Custom Marketing Tools • Repeat Business, which means more money for you!
  • 201. www.americancruiselines.com 1-800-814-6880 American Cruise Lines Launches Travel Agent Incentive Program Loyalty has its rewards! The more you sell – the higher your commission! Earn potentially $800 to $1,500 per stateroom Based on double occupancy
  • 202. www.americancruiselines.com 1-800-814-6880 Small Ship Cruising Done PerfectlySmall Ship Cruising Done Perfectly To the best destinations in America . . .
  • 219. 01/30/15 219 AgendaAgenda  How can Niche Cruises help yourHow can Niche Cruises help your business?business?  What is the Specialty CruiseWhat is the Specialty Cruise Market?Market?  How can you identify SpecialtyHow can you identify Specialty Cruise prospects?Cruise prospects?  Direct Marketing and how to use it?Direct Marketing and how to use it?  Meet the “Specialty CruiseMeet the “Specialty Cruise Collection”Collection”  Review Questions and AnswersReview Questions and Answers  Certification Examination
  • 220. 01/30/15 220 Where to Get More InformationWhere to Get More Information Visit our web site regularly:Visit our web site regularly: www.nichecruise.comwww.nichecruise.com Take Advantage of NCMA’s Online TrainingTake Advantage of NCMA’s Online Training Take Advantage of NCMA WebinarTake Advantage of NCMA Webinar SeriesSeries Take Advantage of members trainingTake Advantage of members training programs:programs: Hurtigruten:Hurtigruten: www.hurtigruten.uswww.hurtigruten.us Never stop learningNever stop learning..

Notas del editor

  1. The travel distribution game reminds me of a 8 line super highway with traffic whizzing by at break neck speed.
  2. Whipping by are new competitors. The motorcoach’s have signs across the front that say Orbitz, Travelocity, Expedia- the electronic internet based travel retailers. The 18-wheelers also have signs across there side saying- 1-800 Cruises, Cruises are Us, Vacations to Go and others of what we used to call the the “800” number retailers.
  3. But most home based or independent travel agents are equipped with something a bit more modest. They are just trying to reach the next exit ALIVE.
  4. But, smart agents are discovering the Secret. The secret to survival is to get off the highway- get away from the mass merchandisers and electronic retailers. Concentrate on products that fall under their radar and enhance your unique position in your community. Niche cruises can be this area of specialty for you. The Result will be more business and better commissions.
  5. In today’s environment you need to identify those programs which can help you stand apart from your competitors. Products and techniques that get you out of the endless price based marketing of the 800 number, internet and mass market distributors. Concentrating on select products can help you to add value to the transaction, satisfy your clients and open the door to higher commissions.
  6. You have heard it before, limiting your focus allows you to acquire the knowledge, providing you clients with meaningful information to make great vacation decisions. When you couple that with promotion you have a winning combination that will put bucks in you bank account.
  7. Becoming a Niche Cruise Specialist will put you on the list for a regular email newsletter bonus commissions and special fam programs. Many NCMA Members have there own training programs to provide you with more opportunity for growth. Learning is a continuing process.
  8. Jen Schak Borton Overseas in Minneapolis, MN Official USA resellers for Fred What does that mean? Call us for: Pricing details Availability To make a booking Marketing materials Educational materials Most importantly – Your commission checks!
  9. The company originated in a small town in Norway. 3 Olsen brothers bought their first ships and began international shipping company in 1848. - visually have to prove to you that it was 1848 – check out that picture Offices for the company are spread throughout the world, with Fred. Olsen Cruise Lines being based in the UK – city of Ipswich about and hour from London.
  10. As a UK based company, the majority of our cruises depart from the UK.. Dover, Southampton, Newcastle and Liverpool… With so many ports in the Uk, this is a great way to sell a land stay and cruise from the UK! We also offer sectors of our World Cruises.. Eg Dover / San Francisco, San Francisco / Sydney, Sydney / Dubai. Next World Cruise leaves January 5, 2010
  11. In the current 2009 / 2010 programme we feature over 300 ports of call in over 130 countries. Our itineraries range from 3 night mini cruises within Europe, a great way for new to cruisers to get used to concept, or indeed those who have not cruised with FOCL before to get a feel for what we offer.. Right up to 107 night epic World Cruises, cruising the globe with ports of call in far flung places. With our Norwegian maritime heritage, we consider the fjords our home.. And therefore our Captains know these waters like the back of their hands..often sailing into waters not large enough to handle the large cruise liners.
  12. The latest addition to the FOCL fleet is the Balmoral. She is slightly larger in size, and has a wider choice of facilities. Prior to joining us she was the Norwegian Crown (NCL) and formerly the Crown Odyssey. Shortly after joining the FOCL fleet in Feb 2008 she had an extensive refit and refurb involving lengthening, the vessel carries approx 1300 passengers. She has several restaurants and indeed two main entertainment lounges as well as a large spa, on deck jacuzzis, two freshwater swimming pools and golf nets. Balmoral will be cruising out of Dover throughout 2009 and 2010 offering fantastic itineraries to northern Europe, the Med., Canary islands, Africa. And 2 World Cruises in 09 and 10 and a 40 night Canada / New England cruise (sectors available).
  13. New Facilities on Balmoral The Palms Café, the new lounge, the new Morning Light British pub and the new pool area.. Complete with Marquee pool bar.
  14. Braemar became the 3rd ship in the fleet in 2001 (formerly Crown Dynasty).. and was stretched last summer to become a 900 passenger capacity ship. The stretch added 510 cabins and suites many with balconies. Elegant but not stuffy best describes the atmosphere onboard. Expansive windows, large open decks and a spectacular five deck atrium create a sense of space noticeably absent from so many of today’s cruising giants. Her stylish mood is enhanced by polished woods and gleaming brass, set off by subtle lighting and mellow hues. Her facilities were also enhanced during the refit – new Restaurant, a new British pub –2 new swimming pools. This summer will see Braemar embarking on a host of itineraries departing from Dover, from the Norwegian Fjords to the Mediterranean, all before she sails across the Atlantic to winter sun and her annual Caribbean season. Julia Weiss from Travel Trade recently wrote a beautiful article on the Braemar. Read the Feb 9 issue.
  15. New Facilities on Braemar The Palms Café, the new lounge, the new Morning Light British pub and the new pool area.. Complete with Marquee pool bar.
  16. Sister ship to the Black Watch.. And originally designed for world cruising. Boudicca boasts a choice of large cabins and suites, many of which are outside cabins so passengers on longer voyages can enjoy them to the fullest. The ship joined the fleet in 2006 and was completely refurbished; the interior has an elegant, modern design which perfectly complements the ship’s classic styling. Boudicca carries around 800 passengers. She mainly departs from UK ports and her itineraries include the Med. Canary Islands, Africa, Baltic, fjords and the Arctic. She is just coming to the end of a Caribbean program from Barbados.
  17. New Facilities on Boudicca
  18. One of the new suites on Boudicca…
  19. Black Watch was built in 1972 for the original Royal Viking Line – sleek lines and elegant design give the ship a feeling of traditional sophistication. She has an average occupancy of 750 passengers (to max 800). In 2005 she underwent extensive refit and refurbish including being re-engineered to become more efficient as well as more economical. Ideally suited for long voyages as well as shorter European cruises. The ship will embark on number of itineraries including Norway, the Baltic, the Med., the Canaries and the Caribbean. She is currently in the middle of an epic 97 night World Cruise.
  20. One of the new suites on Boudicca…
  21. Our passengers tend to be of the 55+ age group..high level of repeat passengers, well travelled, wanting a more intimate cruise experience. We cater well to the single passengers with over 200 true single cabins across fleet, dance hosts and single get together’s onboard. We also love couples and groups. Not really targeted to the family market…or younger passengers – other cruise lines do it better, so we kindly let them.
  22. Now you know: -Who Fred. Olsen Cruise Lines is Our vessels Ports of Call Itineraries And our Ideal Passenger
  23. GEII ACTIVITIES – Suggested time: 1 minute “The reason that your clients will travel to Galapagos is to experience the islands and their unique Fauna. Therefore, we have designed our programs in such a way that they allow you to perceive Galapagos from different perspectives. The islands are visited twice a day and always involve a leisurely hike in a small group led by your own naturalist guide. Here are some of the activities that we can provide the passengers during the cruise: guided hikes relaxing beach walks snorkeling and swimming, in order to experience the wonders of the Marine Reserve of the Galapagos, the snorkeling gear and wetsuits are available onboard for rent. Occasional diving, provide by a well known local operator, Galapagos SubAqua, only three days per week when we are close to Santa Cruz Island, this activity should be confirm in advance as a form have to be fill and sign by each guest requiring the service, diving license and insurance is require for the activity.”
  24. CANODROS CONTACT INFO – Suggested time: 0.5 minute “Please feel free to contact us at any time, here you will find our Sales Supervisor e-mail address as well the contact information of xxxxxxxx who assist you in Sales and xxxxxxxx who attends all your bookings and confirmations. Visit our web sites and for your convenience, we offer also our unbranded web site www.excintingalapagos.com Our offices hours are from 08h00 am to 08h00 pm Central Standard Time (GMT-5) and our toll free number is available at any time between these business hours.”
  25. Our industry is forever changing as a matter of fact that is standard, so your education never ceases. Take advantage of the training programs offered by our members these programs provide you with great information and benefits beyond your NCMA participation. Captain Cook Cruises, program provides a great educational tool on small ship cruises and the destinations of Australia and Fiji. Cruise West’s program is one of the oldest and most established in the industry and provides a great small ship understanding and the Alaska destination that they are known for. Norwegian Coastal Voyage has a program were you can become an expert on there products and how to sell. Good hunting and never stop learning.