1. When technology becomes technically boring, it
becomes socially interesting. - Clay Shirky
POPTECH

2. 1995 2005 2006 2010
justin.tv
Lenz v. Universal Music Corp
closed source open source
WHIPPLEHILL

3. US broadband penetration
grew to 88.82% in March 2008.
Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

5. + Inexpensive Non-linear
Video Editing
and others ...

8. A Perfect Storm
- Abundance Bandwidth
- Proliferation of Video Cameras
- Non-linear Editing for everyone
- Devices like AppleTVs, iPads, etc.
WHIPPLEHILL

9. Online Video Now More than 50% of Internet Traffic
Proportion of Total U.S. Internet Traffic
Source: Limelight Networks
© 2010 Brightcove, Inc. All Rights Reserved.
4

11. Cognitive Surplus in the 80’s

12. 1 Billion Users this August (2012)

15. Okay, so
now what ?

16. If we’re going to
maximize, we must
get organized!

17. 1. Shooting 2. Editing 3. Distributing
Video Video Video
Who? Who? Where?
What? What? (Strategy)
Where?
When?
- Students - Communication - Admission
- Teachers - Students - Alumni
- Coaches - Faculty - Parents
- Parents - Outsource? - Faculty
- Professionals?
- Your Website
- Youtube
- Facebook

19. The Reaction

21. Skype Multiplication Competition

26. S
RK
O
E TW
N
L
A
CI
SO
http://manyeyes.alphaworks.ibm.com/manyeyes/

41. </presentation>