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1. Q4
TRENDS
MOBILE MARKETING
TOP 10
2014

2. NOVEMBER 2014
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NOVEMBER 2014
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4. SHOPPING WITHOUT A CHECKOUT AT SAINSBURY’S
TheSainsbury’sshoppingappenablescustomerstopayforthegoodstheyscanwithintheappandavoidhavingtoqueueupatthecheckouts.Customerscandrawupashoppinglistinadvanceandarethenguidedbytheappstraighttotheproductstheywant.Theycanthenscantheitemsandpayforthemwiththehelpoftheapp.Thispaymentprocessonlylastsafewsecondsandcustomerscanleavethestoreimmediatelyafterfindingthelastitemontheirshoppinglist.
http://j-sainsbury.co.uk
J Sainsbury plc, UK
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BEST PRACTICE

5. NEGOTIATING PRODUCT PRICES ON THE SMARTPHONE
Thee-commerceplatformGreentoeprovidesaniOSappthatenablesuserstonegotiateproductpriceswithpartnercompaniesviatheirsmartphones.Aspacerontheprofileoftheindividualproductsispusheduntilitturnsgreen.Thissignalisesthatapricehasbeenreachedthataretaileriswillingtoaccept.Thisalsoensuresthatproductscanbesoldbelowtheirsetmarketpricewithouttheprovidersthemselvespromotingsuchdeals.
https://itunes.apple.com
Grow Rich Technologies Inc., USA
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BEST PRACTICE

6. APP TURNS SMARTPHONE INTO SHOPPING MALL
CardBlancfromBeverlyHillshaslaunchedaniOSappthatenablesuserstocreateavirtualcreditcard,buythingsonlinefrompartnerprovidersandsharetheirpurchaseswithfriends.Aftersettingupanaccount,usersaddcredittothecardorconnectittotheirPayPalaccount.Infuture,itwillalsobepossibletolinkthe"CardBlanc"tocreditanddebitcards.CardBlancalreadyworkswithoverahundredretailerslikeNike,J.CrewandUrbanOutfitters.Peoplealsogetthechancetopubliclypresentthepurchasestheymakeinthedigitalshoppingmall.
http://www.mycardblanc.com
CardBlanc Inc., USA
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7. REWARDING PEOPLE FOR TRYING ON CLOTHES
TheclothingcompanyAmericanEaglehasstartedusingtheiBeacontechnologythatitinstalledinitsstorestogetherwithShopkicktorewardcustomersforspecificactionsinthestores.Sofar,usersoftheShopkickapphavebeenawardedpointsforenteringthestoresofpartnerproviders.Intests,theyarenowbeinggivenasecondmessageinwhichtheyarepromisedadditionalpointsfortryingonproducts.FindingshaveshownthatthepercentageofShopkickuserswhovisitedthefittingroomareatotryonclotheswasmorethandoubleforthosewhoreceivedabeacon-enabledincentiveofferversusforthoseusersthatdidnot.
http://www.ae.com
AEO Management Co., USA
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NOVEMBER 2014
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8. RÉMY MARTIN CAMPAIGN USES IBEACON TECHNOLOGY
AspartoftheParisDesignWeek,RémyMartin,theagencyLabWerkandstudentsattheÉcolecantonaled’artdeLausannehaveteameduptocreateanexhibitionandanappcalled"FuturHéritage"thatbringsusersonajourneyofhistoricallyfamousParisianbars.EachoftheparticipatingbarsfeaturesaspecialRémyMartincocktail.TheappusestheiOSfeatureiBeaconsothatusersinthevariousbarscanreceivemessagesontheirsmartphonesviatransmitters.Thisgivespeoplenotonlyinformationonthebar'shistoryandthecocktailsonoffer,butalsoprovidesimagesandtheingredientsused.
https://itunes.apple.com
E. Rémy Martin & Co., France
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NOVEMBER 2014
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9. CHARGING UP SMARTPHONE TO WIN AN E-CAR
Tocoincidewiththelaunchofthe"e-Golf"inNorway,Volkswagenhascomeupwithamobileappthatenablesuserstochargeuptheirsmartphonesandtakepartinacompetition.Assoonastheyopenthe"VWChargeUpfore-Golf"appandconnectthesmartphonetothechargingcable,thecardisplayedonthescreenisalsorecharged. Usersthenreceiveinformationonthenewelectricvehicleaswellasalotteryticket.PeoplecangetthemselvesevenmoreticketsbysharingthecampaignonFacebookorsigningupforatestdrive.Thewinnercanlookforwardtooneofthecarsasthemainprize.
http://emobility.volkswagen.com
Volkswagen AG, Norway
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NOVEMBER 2014
BEST PRACTICE

10. BEER BOTTLE UNLOCKS FILMS
TheDutchbeerbrandGrolschhasintegratedBluetoothbeaconsintobottlesinRussiatoofferbeerloverssomeadditionaldigitalcontent. Afteropeningthebottle,usersfirsthavetoremoveaprotectivestickerabovethetransmitter.TheycanthenbumpthebottleagainstaBluetooth-capabledevice.Thetransmittercommunicateswithaserverviatheconnecteddeviceandshowsalistoffilmsonthedevicethatuserscanwatchforfree.TheagencyHeadandHandsfromSt. Petersburgwasresponsibleforthiscampaign.
http://www.thedrum.com
Grolsch N.V., Russia
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11. APP DELIVERS PIZZAS AT THE TOUCH OF A BUTTON
LaunchedbySimpleFoodSolutionsfromNewYork,asmartphoneappcalled"PushforPizza"willmakeiteasierthanevertoorderthispopularfood.Usersoftheapponlyneedtopressonebuttontogetanimmediatedisplayoftheparticipatingpizzarestaurantsinthelocalarea.Peoplealsohavetoaddtheiraddressandpaymentinformationintheappinadvance.Whenfeelinghungry,userscansimplyselectthekindandnumberofpizzastheywant,andthenconfirmtheorder. Theyarethensentane-mailcontainingthebill,whichalsoincludesatip,andtheirpizzaisdeliveredtothem.
http://welcome.pushforpizza.com
Simple Food Solutions LLC, USA
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NOVEMBER 2014
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12. MAKING MOBILE PAYMENTS WITH ITUNES ACCOUNT
ApplehasannouncedthattheiPhone6andAppleWatcharetousetheNFC-based"ApplePay"whichallowsuserstomakepaymentsthataredeductedfromtheirexistingiTunesaccount.Thedeviceissimplyheldtotheterminalandtheuser'sidentityverifiedwithafingerprintonthescreenaftertouching"TouchID".Creditcardinformationisvisibleonthepre-installed"Passbook"appandstoredinthe"SecureElement"chip,butisnottransmittedduringpayments.
https://www.apple.com
Apple Inc., USA
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NOVEMBER 2014
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13. SUNLIGHT ACTIVATES COUPON ON MOBILE WEBSITE
TheskincreammanufacturerZealiosSkinCarehassetupawebsiteformobiledevicesthatguaranteesdiscountsonsuncreamwhenthesunshines.Whenthesiteisaccessedfrommobilesortablets,itchecksthemeasurementsmadebythedevice'sambientlightsensor. Iftheyshowthattheuserisoutsideinthesun,amessageremindsthemoftheimportanceofhavinggoodsunprotectionandactivatesa20%discountonorders.Thiscampaign,whichonlyworksonAndroiddeviceswithaFirefoxbrowser,aimstoencouragepeopletoundertakemoreoutsideactivities.
http://coupon.zealiosskincare.com
TBWA Toronto, Canada
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NOVEMBER 2014
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